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Segment

http://www.segment.com
Segment provides a Customer Data Platform (CDP) that allows businesses to collect, organize, analyze, and route their customer data into any system where it’s needed to better understand their customers. They are an industry leader in CDP with over 25,000 customers and were acquired by Twilio in 2020 for $3.2B.  Most customers commit to an annual agreement with pricing based on the solution selected and permitted usage. Overages incurred each month are billed at on-demand pricing, which is list price + premium. As the market leader with sticky products considered to be critical infrastructure, Segment has high retention.
Segment Pricing Summary
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$9400
Median Segment savings for VIP users
3
SKU Insights
6
Discount Levers
5
Primary Competitors
32
Community Insights

Segment SKU Insights

Leverage real Segment transaction data to determine the price you should pay and make informed purchase and renewal decisions.

Pricing Insights
EXAMPLE DATA ONLY

3 SKU Insights

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Understand Segment's pricing tiers and product SKUs

See what your peers are paying for Segment and get a target price range based on your company sizes

Identify the best times to buy Segment so you get the best deal

Negotiation Insights

Know which negotiation tactics deliver the best outcomes for renewals and new purchases.

Negotiation Insights
EXAMPLE DATA ONLY

7 Negotiation Insights

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See every supplier’s negotiation lever scores for new purchases and renewals

Make informed business decisions on what to give to get your preferred pricing or commercial terms

Be well prepared to go into sales negotiations with tips for what commercial strings to pull and what to ignore

Community Insights

Access a live feed of buying advice directly from our community customers and negotiation experts.

Community Insights
EXAMPLE DATA ONLY

32 Community Insights

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Access insider intel on successful - and unsuccessful - negotiation strategies relevant to your upcoming renewals or new purchases

Search for specific insights by product or company

React to those most helpful to surface them for others

Supplier Profiles

Avoid time-consuming research and access supplier details with the latest security information, legal terms, and competitive research and intel.

Supplier Profiles
EXAMPLE DATA ONLY

5 Competitors

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UNLOCK all VIP insights

Avoid time-consuming research and access supplier details with the latest security information, legal terms, and competitive research and intel.

Uncover contract information like standard MSAs and red-line thresholds

View Segment competitors and pricing comparisons

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