What is Nielsen?

Nielsen is a leading global information, data, and market measurement firm. It provides valuable insights into consumer behavior and media consumption, helping businesses make informed decisions to drive growth and innovation. Nielsen's comprehensive data analytics and measurement solutions empower companies to understand their audiences better and optimize their marketing strategies.

How much does Nielsen software cost?

Based on Vendr’s internal transaction data for Nielsen, the minimum price varies based on a company's specific needs. However, the maximum price for Nielsen software can reach up to $380,000. Our data reveals that the average cost for Nielsen software is about $110,000 annually.

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Nielsen Product Descriptions

Commspoint Influence

Commspoint Influence is a tool designed to optimize media planning and buying strategies, helping businesses allocate their marketing budgets more effectively.

eXelate

The eXelate data pool consists of over 200 anonymous data providers, which are reviewed and put through a QA process before being added to the Nielsen Marketing Cloud ecosystem, ensuring high-quality data for marketing insights.

Nielsen Global Media

Nielsen Global Media provides comprehensive media measurement and analytics, helping businesses understand audience behavior and media consumption patterns.

Other products include Nielsen Media Impact, Nielsen Media Research, and Nielsen Social.

Vendr community insights for Nielsen

Insights from our community regarding Nielsen are not currently available. Nevertheless, we encourage you to sign up for a free forever Vendr account to explore a wide range of knowledge and pricing insights from similar products in our extensive catalog, as well as request custom contract analysis to ensure you get the lowest price on Nielsen.

How can I get a percentage off list price for Nielsen?

We currently do not have average savings data for Nielsen. However, by leveraging our expertise from completing over 40,000 deals across 5,000 suppliers and $4B+ in software spend with an average savings of 11%, we will ensure you always pay the best and fairest price. Vendr customers typically achieve lower prices than those listed on Nielsen's official website by utilizing our extensive market knowledge and negotiation strategies.

How does Vendr help me get the lowest price on Nielsen?

Vendr uses insights from more than 5 unique purchasers and 5 completed deals to help users get the lowest price on Nielsen software. We employ the following tactics to secure the lowest possible price for our customers:

Economies of scale: Combining purchasing power with other clients to achieve volume discounts.
Expected growth: Leveraging anticipated business growth to negotiate better terms.
Multi-year commitments: Securing lower prices through long-term agreements.
Quick sales process signatures: Speeding up the purchasing process to gain favorable terms.
End-of-quarter signatures: Taking advantage of suppliers' quarterly sales targets.
Case study references: Offering to provide case studies in exchange for better pricing.

By using these strategies, Vendr can assist you in achieving similar savings. Create a free Vendr account today to start optimizing your software procurement.

What's the best way for me to get the lowest price for Nielsen on my own?

Vendr's Premium Intelligence provides deeper community insights, pricing benchmarks, contract analysis, stack savings review, and SaaS experts on demand, empowering organizations to make informed purchasing decisions for Nielsen software. Key features include:

Pricing Benchmarks: Data-driven benchmarks to ensure competitive pricing.
Community Insights: Access to real-world experiences and feedback from other users.
Stack Savings Review: Comprehensive analysis of your software stack to uncover cost-saving opportunities.
Contract Analysis: Expert review of contracts to identify potential savings.
SaaS Experts on Demand: Access to procurement experts for personalized advice and support.

Why do Department Heads prefer purchasing Nielsen through Vendr?

Vendr eliminates unnecessary sales calls, outdated channel partners, and long sales cycles. This results in:

Faster access to software: Quick and efficient procurement process.
Elimination of unnecessary sales demos: Streamlined decision-making without redundant presentations.
Accelerated time-to-value: Rapid implementation and utilization of software.
Adherence to company policy: Ensuring compliance with internal procurement policies.
Budget ownership: Clear and transparent pricing, allowing for better budget management.

This paves the way for department heads to maximize software ROI and maintain strong relationships with their finance and procurement teams.

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