Marketo, a well-regarded automation software, offers a range of pricing tiers based on your company's headcount:
- For a headcount of 200, pricing ranges from $28,600 to $46,400.
- For a headcount of 1000, pricing ranges from $59,000 to $102,900.
- For a headcount exceeding 1000, pricing ranges from $113,700 to $213,900.
Keep in mind that the dominant cost driver for Marketo is the database size. Considering this, it's recommended to optimize your database size to aid in cost reduction.
Free Trial Availability
Marketo provides a free trial for potential users, which is an excellent opportunity to evaluate the software's features and functionality before committing to a paid plan.
Marketo's pricing structure and package complexity makes it well-suited for negotiation and the possibility of discounts. However, as part of Adobe, Marketo may show reluctance towards negotiating prices. This does not rule out the possibility of receiving discounts by other means such as removal of auto-renewal language and implementing price caps. As per our experience, clients can expect an average discount of 10-15%.
Compliance and Security
Marketo adheres to stringent security and compliance measures. This includes GDPR compliance, assuring the protection of user's data within the European Union boundaries. It also supports Single Sign On (SSO), plus multi-factor authentication (MFA) for an added layer of security. Marketo is SOC2 compliant and respects PII and DPA regulations, ensuring your data is managed in a secure and lawful manner.
Marketo is a highly-rated marketing automation software platform that caters to a diverse user base ranging from small businesses to large enterprises. Being part of the Adobe family, Marketo boasts high retention rates and stands as a tough competitor against big names like Salesforce, Zendesk, and HubSpot.
This complexity and competitiveness in the market make it essential for businesses to properly evaluate their costs against their growth. Furthermore, their pricing structure might seem intricate, which prompts us to suggest consulting with a Vendr SaaS Consultant for a comprehensive understanding and possible discounts. Despite the pricing hurdles, Marketo continues to thrive due to its valuable portfolio of solutions that drive demand and growth in the marketing industry.
Adobe, the parent company of Marketo, is an established name in the tech industry. Known for its diverse array of software services, Adobe has extended their portfolio with Marketo, bringing marketing automation capabilities into their suite of solutions. Adobe and Marketo together continue to provide value to their customers with comprehensive digital solutions, ensuring they remain a formidable force in the market.