DemandScience

Content Syndication

B2B marketers often struggle to connect content assets with verified decision-makers, resulting in low engagement and inefficient lead generation. DemandScience Content Syndication distributes content across digital channels to target audiences based on firmographics, intent, and technographics, delivering opted-in, compliant leads for nurturing throughout the buyer journey.

HQL and BANT

Delivers human-qualified leads with Budget, Authority, Need, and Timeline (BANT) confirmed before handoff to sales. The service combines content syndication programs with managed lead qualification, enabling sales teams to receive opted-in, hand-raising leads from in-market accounts rather than requiring internal SDR or BDR resources to qualify prospects.

Media Placement and Management

Media Placement and Management delivers B2B ad campaigns across display, social, CTV, video, and audio channels, targeting verified decision-makers using proprietary data and identity matching. The product handles campaign planning, creative trafficking, and real-time optimization while providing transparent reporting on ad exposure and pipeline impact, eliminating platform fees and long-term lock-ins.