Ruth, Vendr's AI negotiation agent, reveals pricing and winning negotiation tactics instantly

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Lob

Lob automates personalized, high-volume direct mail and address verification via API and dashboard, combining programmatic print delivery with analytics and integrations.

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How much does Lob cost?

Median buyer pays
$17,325
per year
Based on data from 31 purchases.
Median: $17,325
$8,663
$52,500
LowHigh
See detailed pricing for your specific purchase

About Lob

Lob Overview

Lob automates personalized, high-volume direct mail and address verification via API and dashboard, combining programmatic print delivery with analytics and integrations.

Lob's 2 Products

Lob: Enterprise logo
Lob: Enterprise

Enterprise delivers 20+ users, custom mail volume with postcards from $0.582/piece, and real-time delivery analytics—perfect for large organizations.

Lob: Growth logo
Lob: Growth

Growth delivers 6,000 mailings/mo, $550/mo subscription, and 25 HTML templates—perfect for growing companies.

Vendr community insights for Lob

Company with 201-1000 employeesA while ago
"Standard auto-renew terms require 90 day notice."
Company with 201-1000 employeesA while ago
"Lob included tiered pricing on the Order Form for every 50k mailings to ensure economies of scale as we grow."
Company with 201-1000 employeesA while ago
"Lob agreed to 5% uplift language on the Order Form."
Company with 201-1000 employeesA while ago
"Will discount mailpiece fees by 5%"
Company with 201-1000 employeesA while ago
"We were able to negotiate a flat renewal and avoid a minimum 5% uplift by highlighting budget constraints given tough economic conditions. We also removed an auto-renewal clause that required 90 days notice for termination and adjusted their standard price lock language from the subscription fee increasing by a minimum of 5% upon renewal to a maximum of 5% to help future proof our contract."
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Meet Ruth, Vendr's AI negotiation agentRuth
Ruth, trained by Vendr's negotiation experts, provides:
  • Comprehensive software pricing benchmarks across dozens of spend categories
  • Step-by-step negotiation insights and guidance
Chat with Ruth for free