Singular is a marketing intelligence platform that helps mobile-first companies measure, optimize, and report on marketing performance across channels. The platform combines marketing analytics, cost aggregation, fraud prevention, and creative reporting in a single workspace, with a focus on mobile attribution and incrementality measurement.
Singular's pricing is based on a combination of factors: the number of attributed installs or conversions tracked per month, the breadth of integrations and data sources connected, and the specific modules or capabilities enabled (such as fraud prevention, creative analytics, or incrementality testing). Published pricing is rarely transparent, and most buyers negotiate custom quotes based on their expected monthly attribution volume and feature requirements.
Evaluating Singular or planning a purchase?
Vendr's pricing analysis agent uses anonymized contract data to show what similar companies typically pay and where negotiation leverage exists—whether you're estimating budget, comparing options, or reviewing a quote. Explore Singular pricing with Vendr.
This guide combines Singular's published pricing with Vendr's dataset and analysis to break down Singular pricing in 2026, including:
Whether you're evaluating Singular for the first time or preparing for renewal, this guide is designed to help you budget accurately and negotiate with clearer market context.
Singular does not publish standard list pricing on its website. Pricing is customized based on several key factors:
Pricing Structure:
Most Singular contracts are structured as annual subscriptions with a monthly or quarterly payment cadence. Pricing is typically quoted as a monthly platform fee (which may include a baseline volume of attributed events) plus overage charges if actual event volume exceeds the contracted threshold. Some buyers negotiate a flat annual fee that covers expected volume and modules without per-event overages.
Observed Outcomes:
Based on Vendr's analysis of Singular transactions, buyers often achieve below-list pricing through volume commitments, multi-year terms, and competitive leverage. Discounts are common, particularly for buyers who can demonstrate alternative options or commit to longer terms.
Benchmarking context:
See what similar companies pay for Singular using Vendr's percentile-based benchmarks by attribution volume, module mix, and company size.
Singular does not offer publicly defined tiers in the traditional sense. Instead, pricing is modular: buyers select a base platform package and add optional modules based on their measurement and analytics needs.
Pricing Structure:
The base Singular platform includes core marketing analytics, multi-touch attribution, cost aggregation from ad networks, and reporting dashboards. Pricing is based on monthly attributed event volume (installs, conversions, or other tracked actions).
Observed Outcomes:
In Vendr's dataset, buyers with moderate attribution volumes often see base platform pricing in the range of a few thousand dollars per month. Volume-based pricing means per-event costs typically decrease as monthly event counts rise. Multi-year commitments and competitive pressure commonly yield discounts.
Benchmarking context:
Compare Singular base platform pricing using Vendr's transaction data to see what similar companies pay for comparable attribution volumes and contract structures.
Pricing Structure:
Singular's fraud prevention module adds real-time fraud detection and rejection capabilities to the base platform. Pricing is typically an incremental monthly fee or a percentage uplift on the base platform cost, depending on the volume of events monitored for fraud.
Observed Outcomes:
Vendr data shows that buyers enabling fraud prevention often negotiate it as a bundled add-on rather than a standalone SKU, which can reduce incremental cost. Volume and multi-year terms commonly yield better pricing on fraud modules.
Benchmarking context:
Buyers who bundle fraud prevention with the base platform during initial negotiations often achieve lower incremental costs than those who add it mid-contract. Get your custom Singular price estimate.
Pricing Structure:
Creative Analytics provides performance reporting and insights at the creative asset level (ad copy, images, video). It is typically priced as an add-on module, either as a flat monthly fee or as an incremental percentage of the base platform cost.
Observed Outcomes:
Based on Vendr transaction data, buyers who prioritize creative optimization often negotiate Creative Analytics as part of an initial bundle. Pricing varies based on the number of creative assets tracked and the depth of reporting required.
Benchmarking context:
Explore Singular Creative Analytics pricing to see pricing ranges based on company size, attribution volume, and module combinations.
Pricing Structure:
Incrementality measurement (including A/B testing and lift studies) is an advanced module that helps buyers understand true marketing impact beyond attribution. It is typically priced as a premium add-on, either as a flat fee or based on the number of tests or campaigns analyzed.
Observed Outcomes:
Incrementality is one of Singular's higher-value modules and is often negotiated separately or as part of an enterprise package. In Vendr's dataset, buyers who commit to multi-year terms and demonstrate competitive alternatives often achieve better pricing.
Benchmarking context:
Buyers enabling Incrementality alongside other modules often achieve bundled pricing that is lower than purchasing modules separately. See Incrementality pricing benchmarks.
Understanding the key cost drivers helps buyers estimate total spend and identify negotiation opportunities.
Benchmarking context:
Analyze your Singular requirements using Vendr's pricing analysis to break down cost drivers by module and volume tier, helping you model total cost and identify where negotiation can have the greatest impact.
Beyond the base platform and module fees, several additional costs can affect total Singular spend:
Benchmarking context:
Based on Vendr's analysis of Singular transactions, buyers who negotiate overage caps, bundle onboarding into the base contract, and secure multi-year pricing locks often achieve total cost reductions compared to initial quotes. Compare your quote to similar deals.
Singular pricing varies widely based on attribution volume, module mix, and contract structure. Vendr's dataset provides directional context on observed outcomes.
By attribution volume:
By module mix:
Observed discount ranges:
Vendr data shows that buyers who engage early, demonstrate competitive alternatives, and commit to multi-year terms commonly achieve discounts off initial quotes. Volume commitments and bundled modules are the most effective levers for reducing per-event and total costs.
Benchmarking context:
Get percentile-based Singular benchmarks by attribution volume, module mix, and company size to assess whether a given quote reflects typical market outcomes.
Singular pricing is highly negotiable, particularly for buyers who prepare carefully and understand their leverage. Based on Vendr's analysis of Singular deals, these strategies have proven effective.
Singular competes with Adjust, AppsFlyer, Kochava, and Branch, among others. Buyers who evaluate multiple platforms and share that context during negotiations often achieve better pricing. Even if you prefer Singular, demonstrating that you are actively comparing alternatives creates leverage.
Competitive benchmarks:
Compare Singular to alternatives using Vendr's competitive comparison tool to see how Singular pricing compares for similar attribution volumes and feature sets.
Singular's pricing is volume-based, so accurate forecasting is critical. Anchor your negotiation to a realistic monthly event volume and a budget range based on market data. If your volume is uncertain, negotiate flexible overage terms or tiered pricing that adjusts as usage scales.
Based on Vendr transaction data, buyers who anchor to budget early and request volume-based discounts often achieve lower per-event pricing than those who accept initial quotes.
Multi-year contracts (typically two or three years) unlock lower per-event rates and reduce annual price escalations. Buyers who commit to longer terms often negotiate flat annual pricing or capped increases instead of higher escalations.
Negotiation guidance:
Access Singular negotiation playbooks for supplier-specific strategies on structuring multi-year deals and securing pricing locks.
Buyers who enable Fraud Prevention, Creative Analytics, or Incrementality as part of the initial contract often achieve better bundled pricing than those who add modules mid-term. Negotiate all anticipated modules during the initial deal to maximize leverage.
In Vendr's dataset, buyers who bundle modules upfront often achieve incremental module costs that are lower than standalone add-ons.
If your attribution volume is uncertain or growing, negotiate overage caps (a maximum per-event rate for usage above the contracted threshold) or tiered pricing that adjusts automatically as volume scales. This protects against unexpectedly high overage charges.
Onboarding, implementation, and premium support are often quoted separately. Buyers who negotiate these as bundled components of the base contract (rather than standalone fees) often reduce total first-year cost.
Singular, like most SaaS vendors, has quarterly and annual sales targets. Buyers who negotiate near quarter-end or year-end often achieve better pricing and concessions. If your renewal or purchase timeline is flexible, consider timing your final negotiation to align with Singular's fiscal calendar.
These insights are based on anonymized Singular deals in Vendr's dataset across a wide range of company sizes and contract structures. Buyers can explore these insights directly using Vendr's free pricing and negotiation tools:
Singular competes primarily with Adjust, AppsFlyer, Kochava, and Branch. Pricing structures and total cost vary based on attribution volume, module mix, and contract terms.
| Pricing component | Singular | Adjust |
|---|---|---|
| Base platform pricing model | Monthly platform fee based on attributed event volume | Monthly platform fee based on attributed event volume |
| Fraud prevention | Add-on module, incremental cost | Included in most packages or available as add-on |
| Creative analytics | Add-on module, incremental cost | Add-on module, incremental cost |
| Onboarding fees | Typically quoted separately, negotiable | Typically quoted separately, negotiable |
| Estimated total for mid-market buyer (500K monthly events) | Mid-to-high four figures per month (base + modules) | Similar range, often slightly lower for base platform |
Benchmarking context:
Compare Singular and Adjust pricing using Vendr's transaction data to see what similar companies pay for comparable attribution volumes and feature sets.
| Pricing component | Singular | AppsFlyer |
|---|---|---|
| Base platform pricing model | Monthly platform fee based on attributed event volume | Monthly platform fee based on attributed event volume |
| Fraud prevention | Add-on module, incremental cost | Included in most packages (Protect360) |
| Creative analytics | Add-on module, incremental cost | Included in higher-tier packages |
| Incrementality measurement | Premium add-on module | Available as add-on (Incrementality Hub) |
| Estimated total for mid-market buyer (500K monthly events) | Mid-to-high four figures per month (base + modules) | Often higher for comparable feature set, but bundling can reduce incremental cost |
Benchmarking context:
See AppsFlyer vs. Singular pricing benchmarks to understand how total cost compares for similar attribution volumes and module combinations.
| Pricing component | Singular | Kochava |
|---|---|---|
| Base platform pricing model | Monthly platform fee based on attributed event volume | Monthly platform fee based on attributed event volume |
| Fraud prevention | Add-on module, incremental cost | Included in most packages |
| Creative analytics | Add-on module, incremental cost | Available as add-on |
| Privacy and consent management | Included or add-on depending on package | Included in most packages |
| Estimated total for mid-market buyer (500K monthly events) | Mid-to-high four figures per month (base + modules) | Often lower base platform cost, but total cost depends on module mix |
Benchmarking context:
Compare Kochava and Singular pricing using Vendr's dataset to see what similar companies pay for comparable attribution volumes and feature sets.
Based on anonymized Singular transactions in Vendr's database over the past 12 months:
Vendr's dataset shows that buyers who anchor to budget, share competitive context, and negotiate overage caps often achieve meaningfully better pricing than those who accept initial quotes.
Benchmarking context:
See what similar companies pay for Singular to assess whether a given quote reflects typical market outcomes.
Based on Vendr transaction data, the most effective cost-reduction strategies include:
Negotiation guidance:
Vendr's negotiation playbooks provide supplier-specific strategies for reducing total cost and securing better contract terms.
Based on Vendr's analysis of Singular deals, common hidden costs include:
Vendr data shows that buyers who negotiate overage caps, bundle onboarding, and secure multi-year pricing locks often achieve total cost reductions compared to initial quotes.
Benchmarking context:
Analyze your Singular quote to identify hidden costs and compare total cost to similar deals.
Based on anonymized transactions in Vendr's database:
Competitive benchmarks:
Compare Singular, Adjust, and AppsFlyer pricing using Vendr's transaction data to see what similar companies pay for comparable feature sets.
Based on Vendr's analysis of Singular renewals, key negotiation priorities include:
Vendr data shows that buyers who engage well before renewal and demonstrate competitive alternatives often achieve renewal pricing that is lower than the vendor's initial renewal quote.
Negotiation guidance:
Access Singular renewal playbooks for supplier-specific strategies, timing, and leverage by deal type.
The base Singular platform includes:
Advanced capabilities like Fraud Prevention, Creative Analytics, and Incrementality are typically add-on modules.
Both modules are negotiable and often bundled with the base platform for better pricing.
Yes. Singular includes SKAdNetwork support for iOS attribution and offers privacy-focused measurement capabilities to help buyers navigate Apple's App Tracking Transparency (ATT) framework and other privacy regulations. Some advanced privacy features may carry incremental cost, particularly for buyers with complex iOS attribution needs.
You can add modules mid-contract, but Vendr data shows that buyers who bundle modules upfront often achieve lower incremental costs than those who add modules separately. If you anticipate needing Fraud Prevention, Creative Analytics, or Incrementality, negotiate them as part of the initial contract to maximize leverage.
Based on analysis of anonymized Singular deals in Vendr's dataset, pricing is highly customized and negotiable, with total cost driven by attribution volume, module mix, and contract structure.
Key takeaways:
Regardless of platform choice, the most important step is clearly defining requirements, understanding total cost drivers, and benchmarking pricing against comparable deals before committing.
Vendr's pricing and negotiation tools analyze anonymized transaction data to surface percentile-based benchmarks, competitive comparisons, and observed negotiation patterns, helping buyers assess how a given Singular quote compares to recent market outcomes for similar scope.
This guide is updated regularly to reflect recent Singular pricing and negotiation trends. Consider revisiting it ahead of any new purchase or renewal to account for changing market conditions. Last updated: February 2026.