Webroot is a cloud-based cybersecurity platform specializing in endpoint protection, DNS filtering, and threat intelligence for businesses of all sizes. Unlike traditional antivirus solutions that rely on signature-based detection, Webroot uses a lightweight agent and cloud-based threat intelligence to protect devices against malware, ransomware, and phishing attacks with minimal system impact.
Webroot's pricing is based on the number of endpoints (devices) protected, the product tier selected, and contract term length. Published list pricing typically ranges from $20 to $60+ per endpoint annually depending on the product bundle and deployment size, but actual pricing varies significantly based on volume, contract structure, and negotiation.
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This guide combines Webroot's published pricing with Vendr's dataset and analysis to break down Webroot pricing in 2026, including:
Whether you're evaluating Webroot for the first time or preparing for renewal, this guide is designed to help you budget accurately and negotiate with clearer market context.
Webroot's pricing is structured around per-endpoint annual subscriptions, with costs decreasing as deployment size increases. The platform offers several product tiers—ranging from basic antivirus to comprehensive endpoint detection and response (EDR)—each with different feature sets and price points.
Core pricing components:
Published list pricing for Webroot's core endpoint protection typically starts around $30–$40 per endpoint annually for small deployments (under 50 seats), but volume discounts and negotiation commonly bring effective pricing to $15–$30 per endpoint for mid-market deployments and lower for enterprise-scale contracts.
Benchmarking context:
Actual pricing varies widely based on deployment size, product mix, and negotiation approach. Vendr's pricing analysis tool provides percentile-based benchmarks showing what similar companies pay for comparable Webroot deployments, helping buyers assess whether a given quote reflects typical market outcomes.
Webroot offers several product tiers designed for different security requirements and organizational maturity levels. Each tier builds on the previous one with additional capabilities.
Pricing Structure:
Webroot's entry-level Business Endpoint Protection provides core antivirus and anti-malware protection with the lightweight cloud-based agent. List pricing typically ranges from $25–$35 per endpoint annually for small deployments (under 100 endpoints), with volume discounts available for larger deployments.
Observed Outcomes:
Buyers with 50–250 endpoints often negotiate pricing in the $18–$28 per endpoint range for multi-year commitments. Larger deployments (500+ endpoints) frequently achieve pricing below $20 per endpoint through volume discounting and competitive leverage.
Benchmarking context:
Actual pricing depends heavily on deployment size, term length, and whether DNS protection or other add-ons are included. See what similar companies pay for Webroot Business Endpoint Protection based on your specific endpoint count and requirements.
Pricing Structure:
This mid-tier bundle adds DNS-level filtering and web threat protection to the core endpoint protection capabilities. List pricing typically ranges from $35–$50 per endpoint annually, with the DNS component adding approximately $8–$15 per endpoint to the base protection pricing.
Observed Outcomes:
Mid-market buyers (100–500 endpoints) commonly see bundled pricing in the $25–$40 per endpoint range when committing to multi-year terms. The DNS protection component is often negotiable, particularly when buyers demonstrate awareness of standalone DNS filtering alternatives.
Benchmarking context:
DNS protection pricing varies based on whether it's purchased as part of a bundle or added separately. Vendr's benchmarking tool shows typical pricing for bundled vs. unbundled configurations across different deployment sizes.
Pricing Structure:
Webroot's advanced tier adds Evasion Shield technology for enhanced protection against zero-day threats and evasive malware. This tier is positioned for organizations with higher security requirements or compliance obligations. List pricing typically ranges from $45–$65+ per endpoint annually.
Observed Outcomes:
Buyers evaluating this tier often negotiate pricing in the $30–$50 per endpoint range for deployments of 100+ endpoints with multi-year commitments. Organizations with 500+ endpoints and competitive alternatives in play have achieved pricing in the mid-$20s per endpoint.
Benchmarking context:
Evasion Shield represents Webroot's most feature-rich offering and competes directly with next-gen endpoint detection and response (EDR) solutions. Compare Webroot's advanced tier pricing against alternatives like CrowdStrike Falcon Prevent or SentinelOne Core to understand relative value.
Pricing Structure:
Server protection is typically priced separately from workstation endpoints, with server licenses costing 2–4x the per-endpoint price of workstation protection. List pricing for server protection commonly ranges from $60–$150+ per server annually depending on the protection tier and server count.
Observed Outcomes:
Organizations protecting 10–50 servers often negotiate server pricing in the $50–$100 per server range, with larger server deployments achieving lower per-server costs through volume discounting.
Benchmarking context:
Server pricing is highly negotiable, particularly when bundled with workstation protection or when buyers introduce competitive server protection alternatives. Vendr's pricing tool provides server-specific benchmarks based on your server count and workstation deployment size.
Understanding the key cost drivers helps buyers model total cost accurately and identify negotiation opportunities.
1. Endpoint count and deployment mix
The number and type of endpoints protected is the primary cost driver. Webroot distinguishes between workstations, servers, and mobile devices, with servers typically priced at a significant premium. Volume discounts kick in at various thresholds (50, 100, 250, 500, 1,000+ endpoints), making deployment size a critical factor in per-endpoint pricing.
2. Product tier and feature set
Moving from basic endpoint protection to bundles that include DNS filtering, Evasion Shield, or other advanced capabilities increases per-endpoint costs by $10–$30+ annually. Organizations should carefully evaluate which features are truly required vs. nice-to-have, as feature creep can significantly inflate total cost.
3. Contract term length
Multi-year commitments (2–3 years) typically unlock 10–25% lower per-endpoint pricing compared to annual contracts. However, buyers should weigh the savings against the risk of being locked into pricing that may not reflect future market conditions or organizational needs.
4. Add-on services and modules
DNS filtering, security awareness training integrations, and advanced management capabilities are often sold as add-ons with separate per-endpoint or per-user pricing. These can add $5–$20+ per endpoint annually and should be evaluated carefully against standalone alternatives.
5. Support and success services
While basic support is typically included, premium support tiers, dedicated customer success resources, or professional services for deployment and migration carry additional costs. These are often negotiable or can be included as part of larger deals.
6. Renewal vs. new purchase dynamics
Renewal pricing is often higher than new-purchase pricing unless actively negotiated. Webroot, like many security vendors, may attempt to increase per-endpoint pricing at renewal, particularly for customers who haven't evaluated alternatives or engaged in competitive processes.
Beyond the core per-endpoint subscription fees, several additional costs can impact total Webroot spend.
DNS filtering and web protection
While some Webroot bundles include DNS-level filtering, it's often sold as a separate add-on priced at $8–$15 per endpoint annually. Organizations should clarify whether DNS protection is included in their quoted pricing or requires an additional fee, and compare against standalone DNS filtering solutions like Cisco Umbrella or Cloudflare Gateway.
Management console and admin seats
Webroot's management console is typically included with endpoint subscriptions, but some advanced management features or additional admin seats may carry incremental costs. Buyers should confirm what's included in base pricing vs. what requires add-on fees.
Server protection premium
As noted earlier, server endpoints are priced at a significant premium (often 2–4x workstation pricing). Organizations with meaningful server counts should model this carefully and negotiate server pricing explicitly, as it can represent a disproportionate share of total cost.
Mobile device management
Protection for mobile devices (iOS, Android) may be priced separately or included depending on the product tier. Buyers should clarify mobile pricing explicitly if mobile endpoint protection is required.
Professional services and deployment support
While Webroot's lightweight agent is designed for easy deployment, organizations migrating from other endpoint protection platforms or requiring hands-on deployment assistance may incur professional services fees. These are often negotiable or can be included as part of larger deals.
Training and enablement
Security awareness training or admin training may be offered as add-on services with separate fees. Buyers should evaluate whether these services provide incremental value or whether existing training resources are sufficient.
True-up and overage fees
Contracts typically include provisions for adding endpoints mid-term, but the pricing for these additions (true-ups) may be higher than the original per-endpoint rate. Buyers should negotiate true-up pricing in advance and ensure it matches or closely approximates the original contract rate.
Based on anonymized Webroot transactions in Vendr's dataset, actual pricing varies significantly based on deployment size, product mix, and negotiation approach.
Small deployments (under 100 endpoints):
Organizations protecting 25–100 endpoints commonly achieve pricing in the $20–$35 per endpoint range for bundled endpoint protection with DNS filtering on multi-year terms. Basic endpoint protection without DNS filtering often falls in the $15–$25 per endpoint range for this deployment size.
Mid-market deployments (100–500 endpoints):
Buyers in this segment frequently negotiate pricing in the $18–$30 per endpoint range for comprehensive bundles including DNS protection and Evasion Shield. Organizations that introduce competitive alternatives or commit to 3-year terms often achieve pricing at the lower end of this range or below.
Enterprise deployments (500+ endpoints):
Larger organizations with 500–2,000+ endpoints commonly see pricing in the $15–$25 per endpoint range for full-featured bundles, with the largest deployments (2,000+ endpoints) occasionally achieving pricing in the low teens per endpoint through aggressive volume discounting and competitive leverage.
Server protection:
Server pricing typically ranges from $50–$120 per server annually depending on server count and whether server protection is bundled with workstation protection. Organizations protecting 50+ servers often negotiate pricing below $75 per server.
Renewal pricing:
Renewal pricing is often 10–30% higher than new-purchase pricing unless actively negotiated. Buyers who engage in competitive evaluation processes or demonstrate willingness to switch vendors typically achieve renewal pricing comparable to or better than their expiring contract rates.
Benchmarking context:
These ranges reflect observed outcomes across a wide variety of deployment sizes, product configurations, and contract structures. Vendr's pricing tool provides percentile-based benchmarks tailored to your specific endpoint count, product requirements, and deal type (new purchase vs. renewal).
Webroot pricing is highly negotiable, particularly for buyers who prepare thoroughly and demonstrate awareness of market alternatives. Based on anonymized Webroot deals in Vendr's dataset, the following strategies consistently drive better outcomes.
Webroot sales teams are most flexible when they perceive competitive risk. Buyers who evaluate 2–3 alternatives (such as CrowdStrike, SentinelOne, Microsoft Defender for Endpoint, or Sophos) and communicate that evaluation is ongoing typically achieve 15–30% better pricing than those who engage with Webroot alone.
Early engagement (60–90 days before contract start or renewal) provides time to run a thorough evaluation and creates urgency for the vendor without forcing the buyer into a rushed decision.
Leading with a target budget based on market data (rather than asking "what's your best price?") shifts the negotiation dynamic. Buyers who anchor to percentile-based benchmarks and communicate that budget is constrained often see vendors move significantly from initial quotes.
Vendr data shows that buyers who reference specific market benchmarks during negotiation achieve pricing 10–20% lower on average than those who negotiate without data-backed anchors.
Competitive benchmarks:
Vendr's benchmarking tool provides percentile-based pricing data for Webroot across different deployment sizes and product configurations, giving buyers a data-backed anchor for negotiation.
Multi-year commitments (2–3 years) unlock meaningful discounts, but buyers should weigh the savings against flexibility. A 3-year commitment typically drives 10–25% lower per-endpoint pricing compared to annual terms, but locks the buyer into pricing and product decisions for an extended period.
Payment terms are also negotiable. While Webroot typically prefers annual prepayment, buyers with strong financial positions can often negotiate monthly or quarterly payment terms without sacrificing pricing, particularly in competitive situations.
Server protection and add-on modules (DNS filtering, Evasion Shield, etc.) are often priced with significant margin and should be negotiated explicitly. Buyers who treat server pricing as a separate negotiation point and introduce competitive server protection alternatives often achieve 20–40% discounts on server licensing.
Similarly, DNS filtering and other add-ons should be evaluated against standalone alternatives (Cisco Umbrella, Cloudflare Gateway, etc.) to establish competitive leverage.
Renewal pricing is often significantly higher than new-purchase pricing unless explicitly negotiated upfront. Buyers should negotiate renewal rate caps (e.g., "renewal pricing will not exceed 105% of Year 1 pricing") and lock in true-up rates that match the original per-endpoint pricing.
Vendr data shows that buyers who negotiate renewal terms upfront avoid 15–35% price increases at renewal compared to those who accept standard renewal clauses.
Webroot sales teams face quarterly and annual quotas, creating predictable leverage points at quarter-end and year-end. Buyers who time negotiations to close in the final 2–3 weeks of a quarter often see vendors make additional concessions to secure the deal within their reporting period.
However, buyers should avoid communicating artificial urgency or tight timelines, as this can reduce leverage and lead to suboptimal outcomes.
These insights are based on anonymized Webroot deals in Vendr's dataset across a wide range of company sizes and contract structures. Buyers can explore these insights directly using Vendr's free pricing and negotiation tools:
Webroot competes primarily with next-generation endpoint protection platforms and traditional antivirus solutions. The following comparisons focus on pricing dynamics and total cost of ownership.
| Pricing component | Webroot | CrowdStrike Falcon |
|---|---|---|
| Entry-level list pricing | $25–$35 per endpoint annually | $60–$90 per endpoint annually |
| Mid-tier bundle (with EDR/advanced features) | $35–$50 per endpoint annually | $90–$150 per endpoint annually |
| Typical negotiated pricing (100–500 endpoints) | $18–$30 per endpoint annually | $50–$100 per endpoint annually |
| Server protection | $60–$150 per server annually | $150–$300+ per server annually |
| Estimated total cost (250 endpoints, 3-year term) | $13,500–$22,500 | $37,500–$75,000 |
Benchmarking context:
Compare Webroot and CrowdStrike pricing based on your specific endpoint count and feature requirements to understand total cost trade-offs.
| Pricing component | Webroot | SentinelOne |
|---|---|---|
| Entry-level list pricing | $25–$35 per endpoint annually | $50–$75 per endpoint annually |
| Advanced tier (EDR/autonomous response) | $45–$65 per endpoint annually | $75–$120 per endpoint annually |
| Typical negotiated pricing (100–500 endpoints) | $18–$30 per endpoint annually | $40–$70 per endpoint annually |
| Server protection | $60–$150 per server annually | $120–$250 per server annually |
| Estimated total cost (250 endpoints, 3-year term) | $13,500–$22,500 | $30,000–$52,500 |
Benchmarking context:
See what similar companies pay for Webroot vs. SentinelOne to assess which platform delivers better value for your security requirements and budget.
| Pricing component | Webroot | Microsoft Defender for Endpoint |
|---|---|---|
| Entry-level list pricing | $25–$35 per endpoint annually | Included with Microsoft 365 E3 ($36/user/month) or standalone Plan 1 ($3/user/month) |
| Advanced tier (EDR features) | $45–$65 per endpoint annually | Plan 2: $5.20/user/month ($62.40 annually) |
| Typical negotiated pricing (100–500 endpoints) | $18–$30 per endpoint annually | Often bundled; standalone Plan 2 negotiates to $45–$60 per user annually |
| Server protection | $60–$150 per server annually | $5/server/month ($60 annually) for Plan 1; Plan 2 pricing varies |
| Estimated total cost (250 endpoints, 3-year term) | $13,500–$22,500 | $33,750–$46,800 (Plan 2 standalone) or bundled with M365 |
Benchmarking context:
Compare Webroot and Microsoft Defender pricing in the context of your existing Microsoft licensing to understand true incremental cost.
| Pricing component | Webroot | Sophos Intercept X |
|---|---|---|
| Entry-level list pricing | $25–$35 per endpoint annually | $40–$60 per endpoint annually |
| Advanced tier (EDR features) | $45–$65 per endpoint annually | $60–$90 per endpoint annually |
| Typical negotiated pricing (100–500 endpoints) | $18–$30 per endpoint annually | $30–$50 per endpoint annually |
| Server protection | $60–$150 per server annually | $100–$200 per server annually |
| Estimated total cost (250 endpoints, 3-year term) | $13,500–$22,500 | $22,500–$37,500 |
Benchmarking context:
Explore Webroot and Sophos pricing based on your deployment size and feature requirements to assess total cost and value trade-offs.
Based on anonymized Webroot transactions in Vendr's platform over the past 12 months:
Vendr's dataset shows teams with 250+ endpoints and multi-year commitments often achieved 30–45% lower per-seat pricing through volume-based negotiation combined with competitive leverage.
Negotiation guidance:
Vendr's Webroot negotiation playbook provides supplier-specific tactics and timing strategies to maximize discount opportunities based on your deployment size and deal type.
Based on Vendr transaction data:
Vendr data shows that buyers who evaluate alternatives 60–90 days before renewal and communicate competitive options often secure renewal pricing 20–35% lower than initial renewal quotes.
Benchmarking context:
Compare your Webroot renewal quote against new-purchase benchmarks and recent renewal outcomes for similar deployments to assess whether you're receiving fair pricing.
Webroot typically prefers annual prepayment but payment terms are negotiable:
Based on Vendr transaction data, buyers with strong financial positions or competitive alternatives often negotiate monthly or quarterly payment terms at annual prepayment pricing, eliminating the payment-structure premium.
Negotiation guidance:
Vendr's payment terms playbook shows how to negotiate flexible payment structures without sacrificing pricing for Webroot and similar security vendors.
Based on Vendr's dataset of endpoint protection transactions:
Vendr data shows that buyers often use Webroot as a cost-effective alternative or competitive lever when negotiating with premium vendors like CrowdStrike or SentinelOne.
Competitive benchmarks:
Compare Webroot against alternatives based on your specific requirements to understand pricing trade-offs and identify the best-value option for your deployment.
Based on Webroot deals in Vendr's database:
Vendr's dataset shows that buyers who negotiate server pricing, DNS add-ons, and true-up rates explicitly during initial contract negotiation avoid 15–30% in unexpected costs over the contract term.
Benchmarking context:
Vendr's total cost calculator helps model Webroot's all-in cost including servers, add-ons, and true-ups based on your deployment profile.
Based on successful Webroot negotiations in Vendr's platform:
Vendr data shows that buyers who negotiate these contract terms upfront achieve 20–35% lower total cost of ownership over a 3-year period compared to those who accept standard contract terms.
Negotiation guidance:
Vendr's contract structuring playbook provides clause-by-clause guidance for Webroot contracts to minimize cost and maximize flexibility.
Webroot offers several product tiers with increasing capabilities:
Organizations should evaluate which features are truly required vs. nice-to-have, as moving up tiers can add $10–$30+ per endpoint annually.
DNS filtering is included in some Webroot bundles (SecureAnywhere Business Endpoint Protection with DNS Protection) but is often sold as a separate add-on for other tiers. Buyers should clarify whether DNS protection is included in quoted pricing or requires an additional fee, typically $8–$15 per endpoint annually. Organizations should compare Webroot's DNS filtering against standalone alternatives like Cisco Umbrella or Cloudflare Gateway to assess value.
Webroot's agent is significantly smaller and less resource-intensive than most competitors. The agent is typically under 2 MB and uses minimal CPU and memory, resulting in negligible performance impact on endpoints. This contrasts with solutions like CrowdStrike, SentinelOne, or Sophos, which have larger agents (50–200 MB) and higher resource consumption. The lightweight design enables faster deployment and better user experience, particularly on older or resource-constrained devices.
Yes, Webroot offers server protection for Windows and Linux servers. However, server licenses are priced separately and typically cost 2–4x workstation pricing. Organizations with significant server counts should model server protection costs explicitly and negotiate server pricing as a separate line item.
Webroot includes a cloud-based management console (SecureAnywhere Management Console) that provides centralized policy management, threat visibility, and reporting across all protected endpoints. The console supports role-based access control, automated policy deployment, and integration with SIEM platforms. Advanced reporting and analytics capabilities may vary by product tier.
Webroot offers integrations with various security and IT management platforms including SIEM solutions, ticketing systems, and RMM (remote monitoring and management) tools. API access and integration capabilities may vary by product tier and should be confirmed during evaluation if specific integrations are required.
Based on analysis of anonymized Webroot deals in Vendr's dataset, Webroot pricing is highly variable and negotiable, with deployment size, product configuration, contract term, and competitive context driving significant pricing differences. Recent data from Vendr shows that buyers who prepare carefully and evaluate alternatives often secure meaningfully better pricing.
Key takeaways:
Regardless of platform choice, the most important step is clearly defining requirements, understanding total cost drivers, and benchmarking pricing against comparable deals before committing.
Vendr's pricing and negotiation tools analyze anonymized transaction data to surface percentile-based benchmarks, competitive comparisons, and observed negotiation patterns, helping buyers assess how a given Webroot quote compares to recent market outcomes for similar scope.
This guide is updated regularly to reflect recent Webroot pricing and negotiation trends. Consider revisiting it ahead of any new purchase or renewal to account for changing market conditions. Last updated: February 2026.