Branch is a mobile linking and measurement platform that assists companies in tracking user acquisition, optimizing marketing campaigns, and delivering personalized mobile experiences through deep linking technology. The platform enables marketers to attribute app installs and user actions across channels, measure campaign performance, and create seamless user journeys from web to app. Branch's pricing varies significantly based on monthly active users (MAU), attribution volume, feature requirements, and contract structure, making it essential to understand both published rates and observed market outcomes before committing to a deal.
Evaluating Branch or planning a purchase?
Vendr's pricing analysis agent uses anonymized contract data to show what similar companies typically pay and where negotiation leverage exists—whether you're estimating budget, comparing options, or reviewing a quote. Explore Branch pricing with Vendr.
This guide combines Branch's published pricing with Vendr's dataset and analysis to break down Branch pricing in 2026, including:
Whether you're evaluating Branch for the first time or preparing for renewal, this guide is designed to help you budget accurately and negotiate with clearer market context.
Branch pricing is structured around monthly active users (MAU), attribution events, and feature tier. The platform offers multiple tiers—Free, Starter, Growth, and Enterprise—with pricing that scales based on usage volume and required capabilities. Unlike some competitors that charge primarily on attribution events, Branch's model combines MAU thresholds with feature access, creating pricing variability based on both scale and functionality.
For most commercial deployments, annual contract value typically ranges from $15,000 to over $200,000 depending on MAU volume, attribution complexity, deep linking requirements, and add-on features like fraud prevention or advanced analytics. Companies with 100,000–500,000 MAU commonly see pricing in the $30,000–$80,000 range annually, while larger enterprises with millions of MAU and complex attribution needs may exceed $150,000–$250,000 per year.
Key pricing components include:
Branch does not publish detailed per-MAU rates publicly, making benchmarking against comparable deals essential for budget planning and negotiation.
Benchmarking context:
Vendr's dataset includes anonymized Branch transactions across a wide range of company sizes and use cases. Compare your Branch requirements with Vendr to see percentile-based pricing for similar MAU volumes and feature configurations.
Branch structures its pricing into four primary tiers, each designed for different stages of growth and attribution complexity. Understanding the cost drivers and observed outcomes for each tier helps buyers align budget expectations with actual market pricing.
Branch offers a Free tier designed for early-stage apps and basic deep linking use cases. This tier provides core deep linking functionality and limited attribution capabilities, making it suitable for companies testing mobile attribution or operating at very low volumes.
Pricing Structure:
The Free tier has no monthly fee but includes strict usage limits on MAU, attribution events, and feature access. Companies exceeding these limits must upgrade to a paid tier.
Observed Outcomes:
The Free tier is typically viable only for apps with fewer than 10,000 MAU and minimal attribution requirements. Most commercial deployments require paid tiers to access fraud prevention, advanced analytics, and higher usage limits.
Benchmarking context:
For companies evaluating whether the Free tier meets their needs or planning an upgrade path, Vendr's Branch pricing analysis shows typical upgrade thresholds and pricing for Starter and Growth tiers based on MAU volume.
The Starter tier is positioned for growing apps that need reliable deep linking and basic attribution but don't yet require enterprise-grade features or high MAU capacity.
Pricing Structure:
Branch does not publish Starter pricing publicly. Pricing is quoted based on MAU volume, with typical entry points starting around $15,000–$25,000 annually for apps with 50,000–150,000 MAU. Pricing increases as MAU grows, and some attribution event limits may apply.
Observed Outcomes:
Buyers often achieve below-list pricing through annual prepayment and by negotiating MAU thresholds that align with projected growth. Volume commitments and multi-year terms commonly yield discounts in the 10–20% range.
Benchmarking context:
Based on anonymized Branch transactions in Vendr's platform, companies with similar MAU volumes and attribution needs often secure pricing 15–25% below initial quotes. Get your custom Branch Starter estimate with Vendr.
The Growth tier is designed for mid-market and scaling companies that require advanced attribution, fraud prevention, deeper integrations, and higher MAU capacity. This tier represents the most common commercial deployment for companies with established mobile apps and meaningful user bases.
Pricing Structure:
Growth tier pricing typically ranges from $30,000 to $100,000+ annually depending on MAU volume, attribution event volume, and required integrations. Pricing scales with usage, and buyers can negotiate custom MAU bands to match growth projections.
Observed Outcomes:
Buyers in this tier often achieve meaningful discounts by committing to multi-year terms, prepaying annually, and negotiating overage protections. Volume-based pricing adjustments are common for companies projecting significant MAU growth during the contract term.
Benchmarking context:
Vendr data shows that Growth tier buyers with 200,000–500,000 MAU commonly achieve pricing in the $40,000–$70,000 range annually through negotiation. See what similar companies pay for Branch Growth.
The Enterprise tier is tailored for large-scale apps with millions of MAU, complex attribution requirements, advanced fraud prevention needs, and custom integrations. This tier includes dedicated support, custom SLAs, and access to Branch's full feature set.
Pricing Structure:
Enterprise pricing is fully custom and typically starts above $100,000 annually, with contracts for high-volume deployments often exceeding $150,000–$250,000 per year. Pricing depends on MAU volume, attribution complexity, data export requirements, and professional services.
Observed Outcomes:
Enterprise buyers often negotiate volume-based pricing tiers, overage caps, and multi-year discounts. Custom MAU bands and flexible scaling terms are common, particularly for companies with seasonal usage patterns or rapid growth trajectories.
Benchmarking context:
Based on Branch Enterprise deals in Vendr's dataset, buyers with 1M+ MAU and complex attribution needs often achieve 20–30% below initial quotes through competitive positioning and multi-year commitments. Explore Branch Enterprise pricing with Vendr.
Understanding the specific factors that influence Branch pricing helps buyers model total cost accurately and identify negotiation opportunities. Branch's pricing model combines usage-based metrics with feature access, creating variability based on both scale and capability requirements.
Primary cost drivers include:
Benchmarking context:
Vendr's dataset shows that total Branch costs often vary by 25–40% for similar MAU volumes based on negotiated terms, overage protections, and feature bundling. Compare your Branch requirements with Vendr to see how contract structure impacts total cost.
Beyond base subscription fees, Branch deployments often include additional costs that can materially impact total budget. Understanding these charges upfront helps buyers negotiate caps, bundle services, and avoid surprises during the contract term.
Common hidden costs include:
Benchmarking context:
Based on anonymized Branch deals in Vendr's platform, buyers who negotiate overage protections, bundle implementation services, and cap annual increases often reduce total three-year cost by 15–25% compared to standard terms. Get your custom Branch cost breakdown with Vendr.
Actual Branch pricing varies widely based on MAU volume, feature requirements, contract structure, and negotiation approach. Vendr's dataset provides directional guidance on observed outcomes across different deployment sizes and use cases.
Observed pricing patterns include:
Key factors influencing observed outcomes:
Benchmarking context:
These ranges reflect high-level patterns in Vendr's dataset. For percentile-based benchmarks tailored to your specific MAU volume, feature requirements, and contract structure, explore Branch pricing with Vendr.
Branch pricing is negotiable, and buyers who prepare strategically and leverage market context often achieve meaningfully better outcomes. The following strategies are based on anonymized Branch deals in Vendr's dataset and reflect tactics that have created pricing flexibility across a range of company sizes and contract structures.
Branch sales cycles typically run 4–8 weeks for mid-market deals and longer for enterprise deployments. Engaging 60–90 days before your required start date or renewal deadline creates negotiation flexibility and reduces pressure to accept initial pricing. Buyers who signal a clear timeline but avoid urgency often secure better terms, as Branch account teams have more room to structure competitive offers and involve leadership in pricing decisions.
If you're renewing, start conversations 90–120 days before expiration to maximize leverage and explore competitive alternatives without time pressure.
Branch account teams often open with list pricing or high initial quotes, particularly for Growth and Enterprise tiers. Anchoring early to a budget constraint or referencing comparable market outcomes creates a negotiation baseline and signals that you've done research.
Vendr data shows that buyers who anchor to budget early in the process and reference competitive alternatives often achieve 15–25% below initial quotes, particularly when combined with multi-year commitments or prepayment.
Competitive benchmarks:
For percentile-based pricing tailored to your MAU volume and feature requirements, see what similar companies pay for Branch.
Branch pricing is heavily influenced by MAU thresholds, and buyers who negotiate custom MAU bands aligned with growth projections often avoid costly mid-contract upgrades or overage charges. Request flexible MAU tiers that accommodate projected growth without triggering overages, and negotiate caps on overage rates (e.g., 10–15% above base per-MAU pricing) to limit downside risk.
Buyers who secure overage protections and flexible scaling terms often reduce total three-year cost by 10–20% compared to standard contracts.
Branch competes directly with AppsFlyer, Adjust, Singular, and Kochava. Buyers who evaluate multiple platforms and share competitive quotes often create meaningful pricing flexibility, as Branch account teams are incentivized to match or beat competitor pricing to close deals.
Even if you prefer Branch, signaling that you're evaluating alternatives and have received competitive quotes can unlock 10–20% additional discounts or improved terms.
Competitive context:
Vendr's dataset includes pricing for Branch, AppsFlyer, Adjust, and other mobile attribution platforms. Compare Branch pricing to alternatives with Vendr.
Branch typically...