DX

Renewal pricing often increases 15-25% from initial rates. Start renewal discussions 6+ months early with usage metrics and expansion scenarios to maintain favorable pricing. Customers showing high engagement have more leverage.

At 100 users, the list price for DX Data Cloud is $26,400, with negotiated deals ranging from $18,586 to $25,898. Pricing variation correlates with competitive pressure and implementation timeline, with better pricing achieved when mentioning alternatives.

For a 50-user deployment, the list price is $20,335 annually with minimal discount leverage (0-8%). Scaling to 200 users improves negotiating position with discounts of 15-45%. The sweet spot is around 200+ users, where the median negotiated price drops to $61,493 (24% off list). For 500+ users, discounts can reach 37-57% off the list price.

Bundling DX DevEx Cloud with Data Cloud creates significant negotiation leverage. A combined 100-user DevEx Cloud + 50-user Data Cloud deployment has a list price of $53,870, with bundle discounts ranging from 11-39%. Position the discussion around your 'developer experience transformation roadmap' to secure better pricing.

Enterprise buyers (500+ developers) achieve 35-50% discounts, while smaller teams see 8-15%. Industry also affects pricing, with financial services and healthcare achieving better pricing due to credibility. Emphasize strategic value and industry credibility during negotiations.

DX maintains consistent annual pricing regardless of term length, which is unusual. For a 100-user DevEx Cloud deployment, the cost is the same whether it's a 1-year or 2-year deal. Use multi-year commitments to negotiate other concessions like price protection, expanded user allowances, and support tiers.