Introduction

GBG (formerly known as GB Group) is a global identity verification and fraud prevention platform used by organizations to validate customer identities, verify addresses, detect fraud, and ensure compliance with KYC (Know Your Customer) and AML (Anti-Money Laundering) regulations. GBG's solutions span identity verification, location intelligence, fraud detection, and compliance services, serving industries including financial services, e-commerce, telecommunications, and government.

GBG pricing is primarily usage-based, structured around API calls, transaction volumes, and the specific verification services deployed. Costs vary significantly depending on verification type (identity, address, document, biometric), geographic coverage, transaction volume, and whether customers require real-time API access or batch processing. Understanding these cost drivers—and how they interact—is essential for accurate budgeting and effective negotiation.

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Evaluating GBG or planning a purchase?

Vendr's pricing analysis agent uses anonymized contract data to show what similar companies typically pay and where negotiation leverage exists—whether you're estimating budget, comparing options, or reviewing a quote.

Explore GBG pricing with Vendr

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This guide combines GBG's published pricing with Vendr's dataset and analysis to break down GBG pricing in 2026, including:

• Transparent pricing by service type and volume tier
• What buyers commonly pay across different verification use cases
• Hidden costs including implementation, premium data sources, and overage fees
• Negotiation levers that create meaningful savings
• How GBG compares to alternatives like Onfido, Jumio, Trulioo, and Experian

Whether you're evaluating GBG for the first time or preparing for renewal, this guide is designed to help you budget accurately and negotiate with clearer market context.

 

How much does GBG cost in 2026?

GBG pricing is structured around usage-based models tied to transaction volume, verification type, and geographic scope. Unlike seat-based SaaS platforms, GBG charges primarily per API call or verification transaction, with pricing that varies by service complexity and data source requirements.

Core pricing components include:

• Identity verification transactions: Per-verification pricing for document checks, biometric matching, liveness detection, and identity document validation
• Address verification (Loqate): Per-lookup pricing for address validation, autocomplete, and geocoding services
• Fraud detection and risk scoring: Per-transaction fees for fraud signals, device intelligence, and risk assessment
• Compliance and AML screening: Per-check pricing for sanctions screening, PEP (Politically Exposed Persons) checks, and adverse media monitoring
• Platform and API access fees: Monthly or annual platform fees for API access, dashboard usage, and reporting tools
• Geographic and data source premiums: Additional costs for premium data sources, international coverage, or specialized verification methods

Most GBG contracts include a minimum annual commitment (typically $25,000–$100,000+) with tiered per-transaction pricing that decreases as volume increases. Buyers typically negotiate volume-based discounts, bundled service pricing, and flexibility around overages and unused transaction credits.

Benchmarking context:

See what similar companies pay for GBG to understand percentile-based pricing across different verification types, volume tiers, and contract structures.

 

What does each GBG service cost?

GBG offers multiple verification and fraud prevention services, each with distinct pricing models. Understanding the cost structure for each service type is critical for accurate budgeting.

 

How much does GBG Identity Verification cost?

GBG's identity verification services validate customer identities through document verification, biometric matching, liveness detection, and identity data checks.

Pricing Structure:

Identity verification pricing is typically structured per verification transaction, with costs varying by verification method complexity:

• Document verification (ID check): $1.50–$4.00 per verification (varies by document type and region)
• Biometric matching and liveness detection: $2.00–$6.00 per verification
• Full identity verification (document + biometric + data checks): $3.00–$8.00 per verification
• Database-only identity checks: $0.50–$2.00 per check

Pricing decreases with volume commitments. Organizations processing 10,000+ verifications monthly often achieve lower per-transaction rates through tiered pricing or custom volume agreements.

Observed Outcomes:

Vendr data shows buyers often achieve below-list pricing through volume commitments and multi-year terms. Organizations bundling multiple verification types commonly secure discounts compared to standalone service pricing.

Benchmarking context:

Get your custom GBG identity verification estimate to see percentile-based benchmarks for similar verification volumes and service combinations.

 

How much does GBG Address Verification (Loqate) cost?

GBG's Loqate service provides address validation, autocomplete, and geocoding capabilities used primarily in e-commerce, logistics, and customer onboarding workflows.

Pricing Structure:

Loqate pricing is based on address lookups or API calls:

• Address validation/autocomplete: $0.10–$0.40 per lookup (varies by region and data quality tier)
• Geocoding and enrichment: $0.15–$0.50 per lookup
• Batch address cleansing: Custom pricing based on volume and frequency

Volume tiers typically start at 10,000 lookups/month, with per-lookup costs decreasing significantly at higher volumes (100,000+ lookups/month).

Observed Outcomes:

Based on Vendr transaction data, high-volume users often negotiate favorable per-lookup rates. Multi-year commitments and bundling with other GBG services commonly yield additional discounts.

Benchmarking context:

Compare Loqate pricing based on lookup volume and geographic coverage requirements.

 

How much does GBG Fraud Detection cost?

GBG's fraud detection services include device intelligence, behavioral analytics, risk scoring, and fraud signal aggregation.

Pricing Structure:

Fraud detection pricing is typically per transaction or per risk assessment:

• Device intelligence and fingerprinting: $0.20–$0.80 per transaction
• Fraud risk scoring: $0.50–$2.00 per assessment
• Comprehensive fraud detection (multi-signal): $1.00–$3.50 per transaction

Pricing varies based on signal complexity, real-time vs. batch processing, and integration requirements.

Observed Outcomes:

Vendr data shows organizations processing high transaction volumes commonly achieve tiered pricing that reduces per-transaction costs. Bundling fraud detection with identity verification often yields package discounts.

Benchmarking context:

Explore fraud detection pricing benchmarks to understand typical pricing for your transaction volume and fraud detection requirements.

 

How much does GBG Compliance and AML Screening cost?

GBG's compliance services include sanctions screening, PEP checks, adverse media monitoring, and ongoing monitoring for regulatory compliance.

Pricing Structure:

Compliance screening is priced per check or per monitored entity:

• Sanctions and PEP screening: $0.50–$2.50 per check
• Adverse media screening: $1.00–$3.00 per check
• Ongoing monitoring (per entity/year): $5.00–$25.00 per entity annually
• Comprehensive AML screening packages: Custom pricing based on entity count and monitoring frequency

Observed Outcomes:

Based on Vendr transaction data, financial services organizations with large customer bases often negotiate annual entity-based pricing rather than per-check models. Volume commitments and multi-year terms commonly yield additional discounts.

Benchmarking context:

Compare AML screening costs based on entity count, screening frequency, and monitoring requirements.

 

What actually drives GBG costs?

Understanding GBG's cost drivers helps buyers forecast accurately and identify negotiation opportunities.

Primary cost drivers include:

• Transaction volume: The single largest cost driver; higher volumes unlock tiered pricing and volume discounts
• Verification complexity: More sophisticated verification methods (biometric + liveness + document) cost significantly more than simple database checks
• Geographic coverage: International verifications and premium data sources (especially in emerging markets) carry higher per-transaction costs
• Real-time vs. batch processing: Real-time API calls typically cost 20–40% more than batch processing
• Service bundling: Organizations using multiple GBG services (identity, address, fraud, compliance) can negotiate package pricing that reduces overall costs
• Contract term length: Multi-year commitments (2–3 years) commonly unlock 10–20% discounts compared to annual contracts
• Minimum commitments: Higher annual minimums often secure better per-transaction rates
• Data source premiums: Access to premium or proprietary data sources (credit bureaus, government databases) adds incremental costs
• Overage pricing: Exceeding contracted volume triggers overage rates, which are typically 20–50% higher than base rates

Cost optimization strategies:

Organizations can reduce GBG costs by accurately forecasting transaction volumes, negotiating flexible overage terms, bundling services, committing to multi-year terms, and leveraging competitive alternatives during negotiations.

**Benchmarking cont

ext:**

Vendr's pricing analysis helps buyers model total cost across different volume scenarios and service combinations, showing how cost drivers interact in real contract structures.

 

What hidden costs and fees should you plan for?

Beyond base transaction pricing, GBG contracts often include additional costs that impact total spend.

Common hidden costs include:

• Implementation and integration fees: One-time setup costs ranging from $5,000–$50,000+ depending on integration complexity, custom workflows, and technical requirements
• Premium data source fees: Additional per-transaction charges (typically $0.25–$2.00) for accessing premium databases, credit bureau data, or specialized verification sources
• Overage charges: Fees for exceeding contracted transaction volumes, typically 20–50% above base per-transaction rates
• Geographic expansion fees: Additional costs when expanding verification coverage to new countries or regions not included in the original contract
• Custom reporting and analytics: Fees for advanced reporting, custom dashboards, or data exports beyond standard platform capabilities
• API rate limit increases: Charges for higher API throughput or reduced latency requirements
• Professional services: Consulting, optimization, and technical support beyond standard customer success, often billed hourly ($150–$300/hour) or as project fees
• Compliance and certification costs: Fees for maintaining specific compliance certifications (SOC 2, ISO, regional data privacy standards) that may be passed through to customers
• Unused transaction credits: Many contracts include "use it or lose it" transaction minimums; unused credits typically do not roll over or refund
• Early termination fees: Penalties for ending contracts before the term expires, often 50–100% of remaining contract value

Planning recommendations:

Buyers should negotiate implementation fee caps, clarify overage pricing and rollover policies, understand premium data source costs upfront, and secure flexibility for geographic expansion without penalty fees.

Benchmarking context:

Vendr's contract analysis identifies common hidden costs in GBG agreements and shows how buyers have successfully negotiated caps, waivers, or more favorable terms.

 

What do companies typically pay for GBG?

GBG pricing varies widely based on transaction volume, service mix, and contract structure. While specific pricing depends on individual requirements, Vendr's dataset provides directional guidance on typical spending patterns.

Observed spending patterns:

Organizations using GBG for identity verification and fraud prevention commonly structure contracts around annual transaction commitments with tiered per-transaction pricing. Based on Vendr data, buyers often achieve meaningful discounts through volume commitments, multi-year terms, and service bundling.

Factors influencing final pricing:

• Transaction volume and growth trajectory: Higher volumes and demonstrated growth unlock better tiered pricing
• Service bundling: Combining identity verification, address validation, fraud detection, and compliance screening typically yields package discounts
• Contract term length: Multi-year commitments commonly secure lower per-transaction rates
• Competitive pressure: Active evaluation of alternatives (Onfido, Jumio, Trulioo, Experian) creates negotiation leverage
• Timing and urgency: Buyers with flexible timelines and willingness to walk away achieve better outcomes
• Renewal vs. new purchase: Renewals often face price increases; buyers who re-evaluate alternatives during renewal cycles secure better pricing

Benchmarking context:

Get your custom GBG price estimate based on your specific transaction volume, service requirements, and contract structure to see percentile-based benchmarks for comparable deals.

 

How do you negotiate GBG pricing?

GBG pricing is highly negotiable, particularly for buyers with significant transaction volumes, multi-service requirements, or credible alternatives. These strategies are based on anonymized GBG deals in Vendr's dataset and reflect tactics that have created meaningful savings.

 

1. Engage early and establish competitive context

GBG sales teams respond to competitive pressure. Buyers who evaluate multiple identity verification and fraud prevention platforms—and communicate that evaluation clearly—create leverage.

Early engagement (90+ days before contract start or renewal) allows time to run proof-of-concept tests with alternatives, gather competitive pricing, and use that context to anchor negotiations. Buyers who mention active evaluations of Onfido, Jumio, Trulioo, or Experian often receive more aggressive initial pricing.

Competitive benchmarks:

Compare GBG to alternatives to understand pricing differences and build negotiation leverage based on competitive context.

 

2. Anchor to budget constraints and volume forecasts

GBG pricing is volume-sensitive. Buyers who provide clear, data-backed volume forecasts—and anchor negotiations to realistic budget constraints—often secure better tiered pricing and volume discounts.

Frame budget constraints early and ask GBG to structure pricing that fits within that envelope. Buyers who demonstrate volume growth potential often negotiate lower per-transaction rates in exchange for higher minimum commitments.

 

3. Negotiate flexible overage terms and rollover policies

Overage pricing can significantly increase total cost. Buyers should negotiate:

• Overage rate caps: Limit overage rates to 10–20% above base pricing (rather than default 30–50% premiums)
• Transaction credit rollovers: Negotiate the ability to roll unused transaction credits into subsequent periods
• Volume tier adjustments: Secure automatic tier upgrades if actual usage exceeds forecasts, applying lower per-transaction rates retroactively

Based on Vendr transaction data, buyers who negotiate these terms upfront avoid costly surprises and maintain cost predictability.

 

4. Bundle services for package discounts

Organizations using multiple GBG services (identity verification, address validation, fraud detection, compliance screening) should negotiate bundled pricing rather than purchasing services separately.

Vendr data shows that buyers bundling three or more GBG services commonly achieve package discounts compared to standalone pricing. Frame the negotiation around total contract value and ask for consolidated pricing that reflects the broader relationship.

 

5. Leverage multi-year commitments strategically

GBG offers meaningful discounts for multi-year contracts (2–3 years), but buyers should balance savings against flexibility and price protection.

Negotiate:

• Price locks: Secure fixed per-transaction pricing for the contract term to avoid mid-contract increases
• Volume flexibility: Ensure minimum commitments align with realistic growth forecasts; avoid over-committing to volumes you may not reach
• Exit clauses: Negotiate performance-based exit rights if service quality, uptime, or accuracy falls below agreed thresholds

Multi-year deals commonly yield savings, but only if structured with appropriate protections.

 

6. Negotiate implementation and professional services fees

Implementation fees are often negotiable, particularly for larger contracts. Buyers should:

• Request fee waivers or caps: For contracts above certain thresholds, ask for implementation fee waivers or caps
• Clarify scope upfront: Ensure implementation fees cover all necessary integration, testing, and training; avoid open-ended professional services charges
• Negotiate hourly rate caps: If ongoing professional services are required, negotiate hourly rate caps and pre-approved service packages

Based on anonymized Vendr transactions, buyers with significant contract value often secure full or partial implementation fee waivers.

 

7. Address premium data source costs and geographic expansion

Premium data sources and international coverage can add significant costs. Buyers should:

• Clarify premium data pricing upfront: Understand which data sources carry additional fees and negotiate volume-based discounts for premium access
• Negotiate geographic expansion flexibility: Secure the ability to add new countries or regions without penalty fees or renegotiation
• Bundle international coverage: If global coverage is required, negotiate package pricing that includes multiple regions rather than paying incremental fees per country

Vendr data shows that buyers who address these terms proactively avoid costly mid-contract surprises.

 

Negotiation Intelligence

These insights are based on anonymized GBG deals in Vendr's dataset across a wide range of company sizes and contract structures. Buyers can explore these insights directly using Vendr's free pricing and negotiation tools:

• Pricing benchmarks: See percentile-based GBG pricing including target price ranges and comparable deals for your transaction volume and service mix.
• Competitive context: Compare GBG to alternatives like Onfido, Jumio, Trulioo, and Experian to understand pricing differences and build negotiation leverage.
• Negotiation guidance: Access GBG-specific playbooks with supplier-specific tactics, timing strategies, and leverage points tailored to your deal type.

 

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How does GBG compare to competitors?

GBG competes with multiple identity verification, fraud prevention, and compliance platforms. Pricing varies significantly across alternatives based

on verification methods, geographic coverage, and service breadth.

 

GBG vs. Onfido

Pricing comparison

 

Pricing notes

• Onfido's pricing is similarly usage-based but often positions more aggressively for high-volume identity verification use cases (fintech, crypto, gig economy).
• GBG offers broader service coverage (address verification, fraud detection, compliance) which can create bundling advantages for buyers needing multiple capabilities.
• In observed Vendr transactions, both vendors commonly negotiate below list pricing for multi-year commitments and high transaction volumes.
• Onfido's biometric and liveness detection capabilities are often priced competitively for mobile-first verification workflows.

Benchmarking context:

Compare GBG and Onfido pricing based on your specific verification requirements and transaction volume.

 

GBG vs. Jumio

Pricing comparison

 

Pricing notes

• Jumio's pricing tends to be at the higher end of the market, particularly for advanced biometric and AI-driven verification capabilities.
• GBG's broader service portfolio (address, fraud, compliance) can create cost advantages for buyers needing integrated solutions.
• Vendr transaction data shows both vendors offer volume-based discounts; Jumio's discounting is often tied to longer contract terms.
• Jumio's implementation and professional services fees are typically higher, particularly for complex integrations.

Benchmarking context:

See how GBG and Jumio compare for your verification volume and service requirements.

 

GBG vs. Trulioo

Pricing comparison

 

Pricing notes

• Trulioo often positions more aggressively on global identity verification, particularly for emerging markets and international coverage.
• GBG's address verification (Loqate) and fraud detection capabilities provide differentiation for buyers needing broader service coverage.
• Based on anonymized Vendr transactions, Trulioo's minimum commitments are often lower, making it accessible for mid-market buyers.
• Both vendors offer tiered pricing based on volume; Trulioo's per-verification costs for international markets are often competitive.

Benchmarking context:

Compare GBG and Trulioo pricing to understand cost differences for your geographic coverage and verification needs.

 

GBG vs. Experian

Pricing comparison

 

Pricing notes

• Experian's pricing is often higher, reflecting its position as a credit bureau with proprietary data sources and broader financial services focus.
• GBG's pricing is typically more competitive for pure identity verification and fraud detection use cases outside of credit-based workflows.
• Vendr data shows Experian's minimum commitments are generally higher, making GBG more accessible for smaller organizations or specific use cases.
• Experian's bundled offerings (credit, identity, fraud, compliance) can create value for financial services buyers needing comprehensive solutions.

Benchmarking context:

Explore GBG vs. Experian pricing based on your industry, use case, and transaction volume.

 

GBG pricing FAQs

Finance & Procurement FAQs

What discounts are available for GBG?

Based on anonymized GBG transactions in Vendr's platform over the past 12 months:

• Volume-based discounts: Buyers with high transaction volumes commonly achieve discounts off list pricing through tiered pricing structures.
• Multi-year commitments: Organizations committing to longer contract terms typically secure discounts compared to annual agreements.
• Service bundling: Buyers purchasing multiple GBG services often achieve package discounts compared to standalone service pricing.
• Competitive leverage: Buyers actively evaluating alternatives and communicating that context commonly secure additional concessions.
• Implementation fee waivers: For larger contracts, buyers often negotiate partial or full implementation fee waivers.

Vendr's dataset shows teams with significant transaction volumes and multi-service requirements often achieved meaningful total savings through strategic negotiation combining volume commitments, multi-year terms, and competitive pressure.

Negotiation guidance:

Access GBG negotiation playbooks with supplier-specific tactics and timing strategies to maximize discounts.

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How much can I negotiate off GBG's list price?

Based on GBG transactions in Vendr's database:

• New purchases: Buyers typically achieve below-list pricing through volume commitments, multi-year terms, and competitive alternatives.
• Renewals: Existing customers often face price increases at renewal unless they re-engage competitive alternatives and negotiate actively; buyers who do so commonly maintain flat pricing or secure reductions.
• High-volume contracts: Organizations with larger annual contract values often achieve favorable pricing through aggressive negotiation and competitive leverage.

Negotiation outcomes depend heavily on transaction volume, service mix, contract term, competitive context, and timing. Buyers with flexible timelines and credible alternatives achieve the strongest outcomes.

Benchmarking context:

See what similar companies negotiated for GBG contracts with comparable scope and volume.

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What is GBG's typical contract length?

GBG contracts typically range from 1–3 years, with the following patterns observed in Vendr's dataset:

• Annual contracts: Most common for new purchases and smaller deployments; offer flexibility but typically carry higher per-transaction pricing.
• 2-year contracts: Common for mid-market buyers; typically unlock discounts compared to annual pricing.
• 3-year contracts: Most common for enterprise buyers with high transaction volumes; typically unlock discounts but require careful volume forecasting and price protection terms.

Buyers should balance discount opportunities from longer terms against flexibility needs and price protection. Negotiate price locks, volume flexibility, and performance-based exit clauses for multi-year commitments.

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Does GBG offer monthly payment options?

GBG typically structures contracts with annual prepayment or quarterly billing based on minimum commitments. Monthly payment options are less common but may be available for:

• Smaller contracts: Annual contract values below certain thresholds may qualify for monthly billing, often with a premium compared to annual prepayment.
• Usage-based billing: Some buyers negotiate monthly billing based on actual transaction usage, though this typically carries higher per-transaction rates.
• Established customers: Renewals and existing customers with strong payment history may negotiate more flexible billing terms.

Buyers seeking monthly payment options should request them explicitly during negotiation and understand any associated premiums or minimum commitment requirements.

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What are typical overage charges for GBG?

Overage pricing—charges for exceeding contracted transaction volumes—can significantly impact total cost. Based on Vendr transaction data:

• Default overage rates: Typically above base per-transaction pricing.
• Negotiated overage caps: Buyers who negotiate proactively often secure more favorable overage rate caps.
• Automatic tier upgrades: Some buyers negotiate automatic tier upgrades when usage exceeds forecasts, applying lower per-transaction rates retroactively rather than overage premiums.
• Transaction credit rollovers: Buyers sometimes negotiate the ability to roll unused transaction credits into subsequent periods, reducing overage risk.

Vendr's dataset shows buyers who negotiate overage terms upfront avoid costly surprises and maintain cost predictability throug

hout the contract term.

Negotiation guidance:

Get GBG-specific overage negotiation tactics to secure favorable terms before signing.

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How does GBG pricing compare to competitors?

Based on Vendr's comparative pricing data:

• Onfido: Often less expensive for high-volume identity verification use cases, particularly mobile-first workflows; GBG's broader service portfolio can create bundling advantages.
• Jumio: Typically more expensive than GBG for comparable identity verification scope; Jumio's advanced biometric capabilities command premium pricing.
• Trulioo: Often less expensive for global identity verification, particularly in emerging markets; GBG's address verification and fraud detection differentiate for buyers needing integrated solutions.
• Experian: Typically more expensive than GBG for pure identity verification; Experian's proprietary credit data and financial services focus justify premium pricing for specific use cases.

Pricing differences depend heavily on transaction volume, service mix, geographic coverage, and negotiation leverage. Buyers evaluating multiple vendors should request comparable quotes and use competitive context to negotiate.

Competitive benchmarks:

Compare GBG to alternatives with side-by-side pricing for your specific requirements.

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What hidden costs should I watch for in GBG contracts?

Common hidden costs in GBG agreements include:

• Premium data source fees: Additional per-transaction charges for accessing premium databases or credit bureau data.
• Implementation and integration fees: One-time costs depending on complexity.
• Overage charges: Fees above base pricing for exceeding contracted volumes (negotiate caps upfront).
• Geographic expansion fees: Costs for adding new countries or regions not included in the original contract.
• Professional services: Hourly fees for consulting, optimization, or technical support beyond standard customer success.
• Unused transaction credits: Many contracts include "use it or lose it" minimums; unused credits typically do not roll over.
• Early termination fees: Penalties for ending contracts early.

Buyers should negotiate implementation fee caps, clarify premium data costs, secure favorable overage terms, and ensure geographic expansion flexibility upfront.

Benchmarking context:

Vendr's contract analysis identifies common hidden costs and shows how buyers have successfully negotiated caps or waivers.

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Product FAQs

What's the difference between GBG's identity verification tiers?

GBG offers multiple identity verification methods with varying complexity and cost:

• Database-only checks: Basic identity validation against public and proprietary databases; lowest cost but limited fraud prevention.
• Document verification: Validates government-issued IDs through image analysis and authenticity checks; moderate cost.
• Biometric matching: Compares selfie or video to document photo using facial recognition; higher cost.
• Full identity verification: Combines document verification, biometric matching, liveness detection, and database checks; highest cost but strongest fraud prevention.

Buyers should select verification methods based on risk tolerance, regulatory requirements, and fraud exposure rather than cost alone.

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What services are included in GBG's platform?

GBG's platform includes multiple verification and fraud prevention services:

• Identity verification: Document validation, biometric matching, liveness detection, database checks
• Address verification (Loqate): Address validation, autocomplete, geocoding, data enrichment
• Fraud detection: Device intelligence, behavioral analytics, risk scoring, fraud signals
• Compliance and AML: Sanctions screening, PEP checks, adverse media monitoring, ongoing monitoring
• API and platform access: Real-time API, batch processing, reporting dashboards, analytics

Services are typically priced separately but can be bundled for package discounts.

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Does GBG support international identity verification?

Yes, GBG supports identity verification in many countries with varying coverage depth by region. International verification pricing varies based on:

• Data source availability: Countries with robust government databases and data sources typically cost less than emerging markets with limited infrastructure.
• Document types: Verification costs vary by document type and country-specific requirements.
• Premium data access: Some regions require premium data sources that carry additional per-transaction fees.

Buyers with international verification needs should clarify geographic coverage, per-country pricing, and data source costs during negotiation.

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What add-ons are available for GBG?

Common GBG add-ons include:

• Premium data sources: Access to credit bureau data, proprietary databases, or specialized verification sources
• Advanced fraud detection: Enhanced device intelligence, behavioral analytics, or machine learning-based risk models
• Custom reporting and analytics: Advanced dashboards, data exports, or custom reporting beyond standard platform capabilities
• Dedicated support: Premium support tiers with faster response times, dedicated account management, or technical resources
• Professional services: Implementation support, integration consulting, optimization services, or custom development

Add-on pricing varies; buyers should clarify costs upfront and negotiate package pricing when purchasing multiple add-ons.

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Summary Takeaways: GBG Pricing in 2026

Based on analysis of anonymized GBG deals in Vendr's dataset, buyers who prepare carefully and evaluate alternatives often secure meaningfully better pricing than those who accept initial quotes.

Key takeaways:

• GBG pricing is usage-based and highly negotiable, particularly for buyers with significant transaction volumes or multi-service requirements.
• Volume commitments, multi-year terms, and service bundling create meaningful discount opportunities; buyers should model total cost across different scenarios.
• Overage pricing, premium data source fees, and implementation costs can significantly impact total spend; negotiate these terms proactively.
• Competitive alternatives create negotiation leverage; buyers who evaluate multiple vendors and communicate that context achieve better pricing.
• Renewals often face price increases unless buyers re-engage competitive alternatives and negotiate actively.

Regardless of platform choice, the most important step is clearly defining requirements, understanding total cost drivers, and benchmarking pricing against comparable deals before committing.

 

Vendr's pricing and negotiation tools analyze anonymized transaction data to surface percentile-based benchmarks, competitive comparisons, and observed negotiation patterns.

 

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This guide is updated regularly to reflect recent GBG pricing and negotiation trends. Consider revisiting it ahead of any new purchase or renewal to account for changing market conditions. Last updated: February 2026.