Gong
$11,593–$183,838per year
Fast, fair, easy pricing. No sales call required.
Gong
|Visit gong.io
How much does Gong cost?
Median buyer pays
$54,750
Based on data from 940 purchases, with buyers saving 14% on average.per year
Median: $54,750
$11,593$183,838
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About Gong
Gong Overview
Gong helps B2B sales teams sell and coach better by recording, transcribing, and analyzing their calls & demos using AI powered conversation intelligence technology.
Gong's 1 Product
Enables revenue teams to capture, analyze, and act on customer interactions to drive insights, improve performance, and accelerate growth.
Compare prices for similar companies
| Supplier | Gong | Avoma |
|---|---|---|
| Median Contract Value | $54,750 | $20,173 |
| Avg Savings | 14.1% | - |
Negotiation insights
Discount levers
Success potential
What you can give to move the needle on pricing
RenewalsNew purchases
Low chances of successMedium chances of successHigh chances of successVendr community insights for Gong
Company with 201-1000 employeesThis quarter
"They will extend 0% uplift language on new purchases when pushed."Company with 201-1000 employeesThis quarter
"Anytime the team is moving into a new bracket of 100 licenses, make sure to push for economies of scale, usually resulting in a 2-4% for each 100 licenses added"Company with 201-1000 employeesThis year
"We were able to get a 1 week extension on our renewal to allow for proper approvals from our legal team."Company with 201-1000 employeesThis year
"We utilized Outreach as a potential competitor for better pricing on our renewal. "Company with 201-1000 employeesThis year
"Leveraging a competitive quote from Salesloft allowed us to push back on our uplift at renewal."Company with 201-1000 employeesThis year
"We had a lower price per unit than a lot of Gong users, so Gong was very resistant to provide any kind of discounting. They did, however, offer us a credit to purchase more users. We passed on this offer, because we didn't want to commit to growth we weren't 100% sure we could realize."Company with 201-1000 employeesThis year
"We secured a 34% discount through agreeing to a 24 month term with Gong. "Company with 201-1000 employeesThis year
"Gong lowered our cost per user by 5% through adding more licenses at our renewal date. "Company with 201-1000 employeesThis year
"At renewal with Gong, we committed to a two-year term and significantly increased our license volume but saw a reduction in our overall discount. Given this commitment, we will prioritize regaining incentives at our next renewal to shift more value back to us."Company with 201-1000 employeesThis year
"Even though we substantially increased our license count with Gong by almost double, we saw a reduction in our discount and overall less favorable terms for our renewal deal. This will be a main focus of ours at next renewal. "Company with 201-1000 employeesThis year
"We were able to negotiate a 18% discount through agreeing to a multi-year contract. "Company with 201-1000 employeesThis year
"Gong waives their platform fees. You should not be charged for this line item"Company with 201-1000 employeesThis year
"We were able to maintain our discount of 19% on a 24 month contract despite being under the discount tier number of licenses. "Company with 201-1000 employeesThis year
"We were able to change our billing terms to monthly Net45 through agreeing to an early signature. "Company with 201-1000 employeesThis year
"We leveraged the need to start small on Forecasting with 3-4x license increases if successful to secure a 15% discount"Company with 201-1000 employeesThis year
"Gong CSM's are now negotiating renewals for at-risk accounts and focusing more on satisfaction scores than YoY revenue retainment "Company with 201-1000 employeesThis year
"Gong now allows for billing through AWS marketplace. "Company with 201-1000 employeesThis year
"With some push back we were able to get the Platform subscription from a 50% discount, to fully waived and included free of charge. "Company with 201-1000 employeesThis year
"The supplier was able to offer us between 25% - 28% discount on our Engage and Professional SKUs. "Company with 201-1000 employeesThis year
"We were able to get a 50% discount for our Professional Services - Advanced SKU by citing budget restrictions and agreeing to a multi-year. "Company with 201-1000 employeesThis year
"We successfully negotiated a 40% discount at renewal with Gong, along with a waive of the platform fee, for a 12-month renewal term by leaning on our internal budget restrictions imposed by our finance team. "Company with 201-1000 employeesThis year
"We successfully achieved an additional 5% in annual savings by securing a 12-month agreement at the same rate as the proposed 24-month renewal contract."Company with 201-1000 employeesThis year
"We effectively leveraged recent product challenges, along with firm budget constraints, to negotiate a flat renewal rate for the upcoming term."Company with 201-1000 employeesThis year
"Maintained legacy Gong Pro 55% discount leveraging finance requirement, adding 5 users at renewal, considering multiyear but ultimately moving forward for 12-mo"Company with 201-1000 employeesThis year
"We were able to get a flat renewal and remove the 5% uplift through mentioning competition. "Company with 201-1000 employeesThis year
"We secured an additional 15% discount by leveraging an early signature (four months in advance), the addition of 5 licenses, and a firm budget approved by finance."Company with 201-1000 employeesThis year
"We were able to remove the 6% price increase through agreeing to an early renewal and signing by the EOQ. "Company with 201-1000 employeesThis year
"Gong requires you to purchase a Gong Core license for every license of Gong Engage. You cannot purchase Gong Engage stand alone. "Company with 201-1000 employeesThis year
"We were able to get a reduction in license cost and get our implementation fee reduced by 25% through presenting a competitive bid and leveraging a tight budget for this new purchase. "Company with 201-1000 employeesThis year
"Secured a 5% license discount on top of existing 5% citing budget restrictions and potential descope otherwise."Company with 201-1000 employeesThis year
"Despite needing to decrease our overall user count, we were able to maintain our 43% discount in exchange for a two year term. "Company with 201-1000 employeesThis year
"We were able to get net 30 quarterly payment terms upon renewal."Company with 201-1000 employeesThis year
"Secured 3% future uplift cap on 2-yr deal. Also secured additional 5% discount on 25 Forecast seats (15% total) for a multi-year agreement. They stated they could not do 10% additional discount (20% total) for 2-year under 50 seats. "Company with 201-1000 employeesThis year
"We were able to leverage our current contract with Salesloft to receive heavily discounted pricing. We also got implementation costs down by 25%. "Company with 201-1000 employeesThis year
"We were able to get a 23% discount in exchange for increasing our licenses and committing to a 2 year term."Company with 201-1000 employeesThis year
"We were able to get a 10% discount on Gong Engage licenses that we added net new upon our renewal."Company with 201-1000 employeesThis year
"We were able to add in a 5% price cap upon renewal in our renewal terms."Company with 201-1000 employeesThis year
"Gong offered an additional 5% discount when we mentioned we were looking into competition. "Company with 201-1000 employeesThis year
"We decided to remove Gong Forecast from our renewal as Salesforce was able to provide the same capabilities."Company with 201-1000 employeesA while ago
"Upon renewal, we removed our subscription of Gong Forecast, causing our platform fee to go back to full price ($10,000) from previously being free. We were able to utilize budget constraints (which is also why we were getting rid of Forecast) to get this for free again. Our price per user on other products remained the same despite the descope."Company with 201-1000 employeesA while ago
"We did a descope at renewal and they initially lowered our discount from 30% to 25%. We pushed back through mentioning a tight budget and competition. They honored our original discount % and provided a one time credit of $1,000 for the renewal. "Company with 201-1000 employeesA while ago
"Reduced license price from $1600 list to $1275 with a talk track of "we talked to our industry peers and realized we are paying list price and that is not acceptable. We expect the 20-40% discount that our other SaaS vendors give us at time of new purchase.""Company with 201-1000 employeesA while ago
"Was able to negotiate a 44% discount on Forecast by leveraging a competitive proposal against Clari "Company with 201-1000 employeesA while ago
"We were given a 40% discount on additional modules if we wanted to purchase and also given a 10% renewal price cap "Company with 201-1000 employeesA while ago
"6% uplift on previous contract helped out in a major way as, with a descope of 20%, the rate would have gone way up. Was able to leverage a 2 year deal to get yet another 6% price cap applied as well as auto renew removed."Company with 201-1000 employeesA while ago
"Held the same rate as the previous year despite a reduction in licenses."Company with 201-1000 employeesA while ago
"Reduced license rate by 18% and waived platform fee on growth of 60 licenses, early renewal, and 2 year deal"Company with 201-1000 employeesA while ago
"Was able to renew for 12 months keeping previous discounts in place, with no real major changes to scope."Company with 201-1000 employeesA while ago
"We were able to negotiate flat renewal pricing, net 45 terms for payment flexibility, and removed auto-renew."Company with 201-1000 employeesA while ago
"We were able to work with the supplier to get language added to the order form stating 0% uplift upon the next renewal"Company with 201-1000 employeesA while ago
"Gong has a back pocket package called Gong Lite that they can utilize in instances of churn risk due to cost. Leveraged moving to Outreach and Gong Lite was offered as a "save" effort and saved nearly 50% on their subscription."Company with 201-1000 employeesA while ago
"We leveraged competition and economies of scale to secured a 5 month contract buy-out, 5% discount on Engage licenses, and 43% discount on Implementation for Gong Engage. This is coterminous with our existing contract so we did not need to extend the current agreement term. "Company with 201-1000 employeesA while ago
"Upon renewal, we decided to add Gong Engage to our contract. We had to finish out our Salesloft contract first, so Gong offered 3 months for free through the end of the Salesloft term. Gong also gave professional services for free (originally $7500)."Company with 201-1000 employeesA while ago
"We were an early adopter of Gong so have had favorable rates compared to list pricing. For this renewal we descoped by more than half of our users but were able to negotiate a 49% discount as well as getting the $10k platform fee waived, they were able to offer these concessions for an early signature. We also had Net 60 Semi-Annual payment terms approved, providing us with greater flexibility."Company with 201-1000 employeesA while ago
"Was able to maintain per user pricing even with descoping users, due to budget constraints "Company with 201-1000 employeesA while ago
"We leveraged a two-year term to secure an additional 10% discount."Company with 201-1000 employeesA while ago
"We were able to maintain our previous discounts (over 50% blended) despite a 67% reduction in licenses due to internal usage contraction."Company with 201-1000 employeesA while ago
"Gong will discount the user rates 5% for slight growth. In this case they grew from 9 to 15 users and they secured the 5% user rate discount on a 1 year agreement. They were willing to discount more in return for a 2 year. "Company with 201-1000 employeesA while ago
"Gong was willing to lower per license cost of Professional licenses with the introduction of growth. Economies of scale was a strong lever to secure discounts at renewal."Company with 201-1000 employeesA while ago
"Gong willing to set up contracts to add users throughout the year so we didn't have to pay for unused product up front. "Company with 201-1000 employeesA while ago
"Gong reps are highly incentivized to sell multi-years. Even if it's a mid-contract add on, and you can tack on more time to the commitment, you will be rewarded with better pricing."Company with 201-1000 employeesA while ago
"Standing firm on our budget restraints, we pushed for a better rate on a reduced number of licenses. Resulting in 31% discount from list price on Professional. "Company with 201-1000 employeesA while ago
"Gong originally proposed a 6% uplift upon renewal. We leveraged past growth and budget restrictions combined with timing of signature to get the uplift waived on a 12 month renewal term."Company with 201-1000 employeesA while ago
"The 2 best levers to use for Gong are growth and longer term contracts, that being said we we also able to get them to adjust the payment terms from due upon receipt to Net 60 to provide more flexibility"Company with 201-1000 employeesA while ago
"We reduced scope from around 30 users to 4 and maintained the same per-seat rate."Company with 201-1000 employeesA while ago
"Gong was willing to honor the legacy pricing we have for another year, but let us know the following for the next renewal that we will have to move to their new product offerings. Gong recently developed a lighter version of the product that is within the price range we are currently receiving. Next year, we will be asked to move up to Gong Professional pricing (list at $1600/license) or move to the Gong Lite SKU (list at $960) to keep our current pricing."Company with 201-1000 employeesA while ago
"We were able to keep our 5% discount on a mid-contract upgrade and get our new licenses pro-rated. Not much negotiating happened because it was mid-contract. "Company with 201-1000 employeesA while ago
"If you can leverage an early/same day signature (1 month+ in advance) on renewals you can push back on 5% uplift. Was able to get uplift eliminated even on 1 year renewal term."Company with 201-1000 employeesA while ago
"Gong offered a flat renewal and maintained the same discounts from the previous year, even with a slight decrease in scope."Company with 201-1000 employeesA while ago
"We secured a 7% discount on 20 licenses and got the Platform and Imp Fees waived completely in exchange for a 2yr commitment and a fast signature. "Company with 201-1000 employeesA while ago
"Secured matching 10% discounts on both Gong Forecast and Gong Pro (previously Pro was list price)"Company with 201-1000 employeesA while ago
"We were able to receive a larger discount for our new purchase with additional users committed upfront "Company with 201-1000 employeesA while ago
"This renewal was unique since they had dealt with many service & product issues. We leveraged these issues to secure a credit back on this renewal. "Company with 201-1000 employeesA while ago
"We were able to retain previous discounts even after reducing our usage by 30% by citing budget constraints and tenure as a user of their tool."Company with 201-1000 employeesA while ago
"Secured 6 months free of Forecast and a 50% discount on the platform fee for agreeing to sign a 2 year contract"Company with 1-200 employeesA while ago
"We weren't able to get any discounts, but they were willing to provide us 2 free months instead."Company with 1-200 employeesA while ago
"We leveraged Clari as competition and we able to get our platform fee as well as the cost of Gong Forecast waived, in addition to discounts to our licenses as professional services."Company with 1-200 employeesA while ago
"Gong worked closely with us during our reduction in workforce to provide us discounts, price locks, and an uplift waver."Company with 1-200 employeesA while ago
"Gong suggests that their redline minimum is $100k, but we had luck with less than half of that."Company with 201-1000 employeesA while ago
"We leveraged from Chorus.ai to secure a 25% discount, despite having to reduce our licenses."Company with 201-1000 employeesA while ago
"Gong removed their pay wall without notice, so we ended up adding 100+ paid users unknowingly. "Company with 201-1000 employeesA while ago
"We leveraged end-of-quarter timeline to gain a 8% price break."Company with 201-1000 employeesA while ago
"We leveraged contract growth and a multi-year renewal agreement to gain license discounting as well as remove 5% uplift."Company with 201-1000 employeesA while ago
"We were able to completely waive the uplift leveraging internal budgetary constraints and past growth."Company with 1-200 employeesA while ago
"We were able to descope our contract by half while maintaining the previous high-volume seat price; they also waived the platform fee as part of the renewal."Company with 201-1000 employeesA while ago
"We used usage reporting to demonstrate our limited usage in order to remove the uplift charge at renewal."Company with 1-200 employeesA while ago
"We leveraged an early signature and growth to gain a 10% discount on all seats added above 50."Company with 201-1000 employeesA while ago
"We highlighted platform limitations to drive down baseline seat costs and receive free training at renewal."Company with 201-1000 employeesA while ago
"We agreed to a multi-year contract and early signature in order to gain access to free seats ahead of our contract expiration."Company with 201-1000 employeesA while ago
"We reduced uplift from 5% to 3% by highlighting our account growth."Company with 1-200 employeesA while ago
"We leveraged competitive pressure from Chorus to secure renewal discounting."Company with 201-1000 employeesA while ago
"They waived uplift fees on the platform fee instead of discounts on seats at renewal."Company with more than 1000 employeesA while ago
"We were able to get 20% off our 3 year contract thanks to end-of-year discounting from Gong."About Vendr
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