Introduction

KnowBe4 is a security awareness training and simulated phishing platform designed to help organizations reduce human-related cybersecurity risk. The platform combines training modules, phishing simulations, and compliance reporting to educate employees on recognizing and responding to security threats. KnowBe4's pricing is based on the number of users (seats), contract term length, and selected product tier, with additional costs for advanced features and add-on modules.

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Evaluating KnowBe4 or planning a purchase?

Vendr's pricing analysis agent uses anonymized contract data to show what similar companies typically pay and where negotiation leverage exists—whether you're estimating budget, comparing options, or reviewing a quote. Explore KnowBe4 pricing with Vendr.

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This guide combines KnowBe4's published pricing with Vendr's dataset and analysis to break down KnowBe4 pricing in 2026, including:

• Transparent pricing by tier and deployment size
• What buyers commonly pay across different contract structures
• Hidden costs and fees to plan for
• Negotiation levers and timing strategies
• How KnowBe4 compares to alternatives like Proofpoint, Mimecast, and Cofense

Whether you're evaluating KnowBe4 for the first time or preparing for renewal, this guide is designed to help you budget accurately and negotiate with clearer market context.

How much does KnowBe4 cost in 2026?

KnowBe4 pricing is structured around per-user annual subscriptions, with costs varying by product tier, user count, and contract term. The platform offers several tiers—ranging from basic security awareness training to comprehensive packages that include advanced phishing simulations, compliance modules, and integration capabilities.

Pricing model:

KnowBe4 uses a per-user, per-year pricing model. Contracts are typically sold as annual or multi-year agreements, with pricing decreasing as user count increases and as buyers commit to longer terms. List pricing is published on KnowBe4's website for some tiers, but negotiated pricing often differs significantly based on volume, term length, and competitive pressure.

Key cost drivers:

• User count: Pricing is tiered by the number of licensed users, with volume discounts applying at higher seat counts.
• Product tier: KnowBe4 offers multiple tiers (e.g., Silver, Gold, Platinum, Diamond) with varying feature sets and corresponding price points.
• Contract term: Multi-year commitments typically unlock lower per-user pricing.
• Add-ons: Additional modules (e.g., compliance training libraries, advanced reporting, integrations) carry separate fees.
• Support level: Premium support and dedicated customer success resources may increase total cost.

Typical deployment sizes:

• Small teams (50–250 users): Often select Silver or Gold tiers for foundational training and phishing simulations.
• Mid-market (250–1,000 users): Commonly deploy Gold or Platinum tiers with compliance add-ons.
• Enterprise (1,000+ users): Typically negotiate Platinum or Diamond tiers with volume discounts and multi-year terms.

Get your custom KnowBe4 price estimate based on your specific user count, tier, and contract structure.

What does each KnowBe4 tier cost?

KnowBe4 offers several product tiers, each with distinct feature sets and pricing structures. Understanding the differences helps buyers select the right tier and avoid overpaying for unused capabilities.

How much does KnowBe4 Silver cost?

KnowBe4 Silver is the entry-level tier, providing core security awareness training and basic phishing simulations.

Pricing Structure:

Silver tier pricing is based on per-user annual fees, with list pricing starting around $20–$25 per user per year for smaller deployments. Volume discounts apply as user counts increase.

Observed Outcomes:

Buyers often achieve below-list pricing, particularly when committing to multi-year terms or negotiating during competitive evaluations. Volume and contract length commonly yield discounts.

Benchmarking context:

See what similar companies pay for Silver tier to understand percentile-based pricing across different deployment sizes.

How much does KnowBe4 Gold cost?

KnowBe4 Gold adds advanced phishing simulations, expanded training libraries, and enhanced reporting capabilities.

Pricing Structure:

Gold tier pricing typically ranges higher than Silver, with per-user annual fees reflecting the expanded feature set. List pricing is often in the $25–$35 per user per year range for mid-sized deployments, though negotiated outcomes vary.

Observed Outcomes:

Multi-year commitments and competitive pressure commonly result in pricing below published rates. Buyers with 500+ users often secure volume-based discounts.

Benchmarking context:

Based on anonymized KnowBe4 transactions in Vendr's platform, Gold tier pricing varies significantly by deployment size and term length. Compare your KnowBe4 Gold quote with Vendr to see how your pricing compares to recent market outcomes.

How much does KnowBe4 Platinum cost?

KnowBe4 Platinum includes all Gold features plus compliance training modules, advanced integrations, and priority support.

Pricing Structure:

Platinum tier pricing reflects the comprehensive feature set, with per-user annual fees typically higher than Gold. List pricing often falls in the $35–$50 per user per year range, depending on deployment size and contract structure.

Observed Outcomes:

Buyers frequently negotiate below-list pricing, especially when evaluating alternatives or renewing existing contracts. Multi-year terms and volume commitments commonly unlock better pricing.

Benchmarking context:

Vendr transaction data shows that Platinum tier pricing varies widely based on user count, term length, and negotiation approach. Explore Platinum tier benchmarks with Vendr to understand typical pricing for your deployment size.

How much does KnowBe4 Diamond cost?

KnowBe4 Diamond is the premium tier, offering the full platform with all training libraries, advanced analytics, dedicated support, and custom integrations.

Pricing Structure:

Diamond tier pricing is the highest among KnowBe4's offerings, with per-user annual fees reflecting the comprehensive capabilities. Pricing is typically customized based on deployment size, support requirements, and contract term.

Observed Outcomes:

Enterprise buyers often achieve significant discounts through volume commitments and multi-year contracts. Competitive evaluations and renewal negotiations commonly result in pricing well below initial quotes.

Benchmarking context:

Based on KnowBe4 deals in Vendr's dataset, Diamond tier pricing is highly negotiable, particularly for large deployments. See what similar companies pay for Diamond tier to benchmark your quote against recent market outcomes.

What actually drives KnowBe4 costs?

Understanding the specific factors that influence KnowBe4 pricing helps buyers budget accurately and identify negotiation opportunities.

User count and volume tiers:

KnowBe4 pricing decreases on a per-user basis as total user count increases. Volume discounts typically apply at thresholds such as 250, 500, 1,000, and 2,500 users. Buyers near these thresholds may benefit from negotiating volume-based pricing even if they don't immediately reach the next tier.

Product tier and feature set:

The selected tier (Silver, Gold, Platinum, Diamond) is the primary driver of per-user pricing. Higher tiers include more training content, advanced phishing simulations, compliance modules, and integrations. Buyers should carefully assess which features are necessary to avoid paying for unused capabilities.

Contract term length:

Multi-year contracts (typically 2–3 years) often unlock lower per-user pricing compared to annual agreements. However, buyers should weigh the savings against the risk of being locked into a longer commitment, particularly if organizational needs or competitive alternatives may change.

Add-on modules and compliance libraries:

KnowBe4 offers additional training libraries (e.g., industry-specific compliance content, advanced threat modules) that carry separate fees. These add-ons can significantly increase total contract value, so buyers should confirm which modules are included in the base tier and which require additional payment.

Support and services:

Premium support, dedicated customer success managers, and custom implementation services may increase total cost. Buyers should clarify what level of support is included in the base tier and whether additional support fees apply.

Renewal pricing:

KnowBe4 renewal pricing often increases compared to initial contract pricing, particularly if the buyer does not actively negotiate. Vendr data shows that buyers who engage early in the renewal process and evaluate alternatives commonly achieve better renewal pricing.

Analyze your KnowBe4 cost drivers with Vendr to understand which factors are influencing your quote and where negotiation leverage exists.

What hidden costs and fees should you plan for with KnowBe4?

Beyond the base per-user subscription, several additional costs can impact total KnowBe4 spend. Planning for these fees helps avoid budget surprises.

Add-on training libraries:

KnowBe4's base tiers include a set of training modules, but industry-specific compliance libraries (e.g., HIPAA, PCI-DSS, GDPR) and advanced threat training often require additional fees. Buyers should confirm which libraries are included and budget for any necessary add-ons.

Premium support and services:

While standard support is typically included, premium support tiers, dedicated customer success managers, and custom implementation services may carry additional costs. Buyers should clarify support inclusions and any associated fees during the negotiation process.

Integration and API access:

Advanced integrations with SIEM platforms, identity providers, and other security tools may require higher-tier plans or additional fees. Buyers with complex integration requirements should confirm API access and integration capabilities before committing.

User overages:

Contracts are typically licensed for a specific user count. If the organization exceeds the licensed user count, overage fees may apply. Buyers should negotiate overage terms upfront and consider building in headroom to accommodate growth.

Renewal price increases:

KnowBe4 renewal pricing often increases compared to the initial contract, particularly if the buyer does not actively negotiate. Buyers should plan for potential renewal increases and engage early in the renewal process to secure favorable pricing.

Training content updates and new modules:

While KnowBe4 regularly updates training content, access to newly released modules or advanced content may require upgrading to a higher tier or purchasing add-ons. Buyers should confirm what content updates are included in their tier.

Benchmarking context:

Based on anonymized KnowBe4 transactions in Vendr's platform, buyers who clarify all potential fees upfront and negotiate overage terms often avoid unexpected costs. Review your KnowBe4 quote with Vendr to identify potential hidden fees and negotiate clearer terms.

What do companies typically pay for KnowBe4?

KnowBe4 pricing varies widely based on user count, product tier, contract term, and negotiation approach. Understanding typical pricing outcomes helps buyers assess whether their quote is competitive.

Pricing by deployment size:

Smaller deployments (50–250 users) often see per-user pricing at the higher end of the range, while larger deployments (1,000+ users) commonly achieve lower per-user pricing through volume discounts. Multi-year commitments and competitive evaluations frequently result in pricing below published list rates.

Negotiated outcomes:

Buyers who engage in competitive evaluations, commit to multi-year terms, or negotiate during renewal cycles often secure pricing meaningfully below initial quotes. Volume-based discounting and term-length commitments are common levers for achieving better pricing.

Benchmarking context:

Based on KnowBe4 transactions in Vendr's dataset over the past 12 months:

• Buyers with competitive alternatives in play often achieved lower pricing.
• Multi-year commitments commonly unlocked per-user discounts.
• Renewal negotiations frequently resulted in pricing below the vendor's initial renewal quote.

See what similar companies pay for KnowBe4 to understand where your quote sits relative to recent market outcomes.

How do you negotiate KnowBe4 pricing?

Negotiating KnowBe4 pricing requires understanding the vendor's sales cycles, competitive landscape, and common negotiation levers. Based on anonymized KnowBe4 deals in Vendr's dataset, the following strategies have proven effective.

1. Engage early and establish a timeline

KnowBe4's sales team is more willing to negotiate when they understand the buyer's decision timeline and competitive evaluation process. Buyers who engage early and communicate a clear decision date often receive more aggressive pricing, particularly if the timeline aligns with the vendor's quarter-end or fiscal year-end.

Timing leverage:

KnowBe4's fiscal year ends in December, with quarter-ends in March, June, September, and December. Buyers who time their negotiations to close near these periods often see increased flexibility on pricing and terms.

 

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2. Anchor to budget constraints

Rather than asking for a discount, buyers should anchor the conversation to a specific budget or internal approval threshold. This shifts the negotiation from "how much can you discount?" to "can you meet this budget?" and often results in more creative pricing structures.

Example framing:

"Our approved budget for security awareness training is $X per year. We're evaluating KnowBe4 alongside [alternative], and we need to stay within that budget to move forward."

 

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3. Leverage competitive alternatives

KnowBe4 competes with platforms like Proofpoint Security Awareness Training, Mimecast Awareness Training, Cofense, and others. Buyers who actively evaluate alternatives and communicate that they are comparing pricing often receive more competitive quotes.

Competitive benchmarks:

Vendr data shows that buyers who mention specific alternatives during negotiations commonly achieve better pricing. Compare KnowBe4 pricing to alternatives with Vendr to understand how KnowBe4's quote stacks up against competitive options.

 

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4. Negotiate multi-year terms strategically

Multi-year contracts often unlock lower per-user pricing, but buyers should ensure they are receiving meaningful discounts in exchange for the longer commitment. Vendr data shows that multi-year discounts vary widely, so buyers should compare the multi-year offer to the annual pricing to confirm the savings justify the commitment.

Considerations:

• Request pricing for both annual and multi-year terms to compare the effective discount.
• Negotiate the ability to add users at the same per-user rate during the contract term.
• Clarify renewal pricing and whether the multi-year rate will carry forward.

 

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5. Clarify all fees and inclusions upfront

Buyers should confirm which training libraries, integrations, and support services are included in the quoted tier and which require additional fees. This prevents budget surprises and provides leverage to negotiate bundled pricing.

Questions to ask:

• Which compliance training libraries are included in this tier?
• Are there additional fees for API access or integrations?
• What level of support is included, and what does premium support cost?
• How are user overages handled, and what are the overage rates?

 

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6. Negotiate renewal terms during the initial contract

Renewal pricing often increases significantly compared to the initial contract. Buyers should negotiate renewal terms upfront, including caps on renewal price increases or the right to renew at the same per-user rate.

Renewal leverage:

Vendr data shows that buyers who negotiate renewal terms during the initial contract often avoid steep renewal increases. Consider requesting a clause that limits renewal price increases to a specific percentage or ties renewal pricing to the initial per-user rate.

 

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7. Use procurement and approval processes as leverage

Buyers can use internal procurement requirements, legal review timelines, and approval processes as negotiation leverage. Vendors are often willing to offer better pricing or terms to expedite the approval process and close the deal within their fiscal period.

Example framing:

"Our procurement team requires [specific term or pricing structure] to approve this purchase. If we can get that in place, we can move forward this quarter."

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Negotiation Intelligence

These insights are based on anonymized KnowBe4 deals in Vendr's dataset across a wide range of company sizes and contract structures. Buyers can explore these insights directly using Vendr's free pricing and negotiation tools:

• Pricing benchmarks: Explore KnowBe4 pricing with Vendr — target price ranges, percentile-based benchmarks, comparable deals
• Competitive context: Compare KnowBe4 to alternatives — how KnowBe4 compares to alternatives for similar requirements
• Negotiation guidance: KnowBe4 negotiation playbooks — supplier-specific playbooks, timing, leverage, framing by deal type (new vs. renewal)

 

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How does KnowBe4 compare to competitors?

KnowBe4 competes with several security awareness training platforms, each with distinct pricing models and feature sets. Understanding how KnowBe4's pricing compares to alternatives helps buyers evaluate value and negotiate effectively.

KnowBe4 vs. Proofpoint Security Awareness Training

Pricing comparison

 

Pricing notes

• Both platforms use per-user annual pricing with volume discounts.
• Proofpoint's pricing is often comparable to KnowBe4's higher tiers (Platinum/Diamond) when similar feature sets are included.
• In observed Vendr transactions, both vendors commonly negotiate below list pricing for multi-year commitments.
• Buyers evaluating both platforms often use competitive pressure to secure better pricing from each vendor.
• Based on anonymized deals in Vendr's platform, buyers who evaluate both KnowBe4 and Proofpoint often achieve 15–25% lower pricing from both vendors through competitive leverage.

Benchmarking context:

Compare KnowBe4 and Proofpoint pricing with Vendr to see how quotes for similar scopes stack up.

KnowBe4 vs. Mimecast Awareness Training

Pricing comparison

 

Pricing notes

• Mimecast Awareness Training is often sold as part of a broader email security bundle, which can affect standalone pricing comparisons.
• KnowBe4's standalone pricing may be more transparent for buyers who do not require Mimecast's email security capabilities.
• Vendr transaction data shows that buyers who evaluate both platforms often use KnowBe4 as leverage when negotiating Mimecast bundles.
• Mimecast's bundled pricing can offer value for buyers who need both email security and awareness training, but standalone awareness training pricing may be less competitive.
• Based on Vendr data, buyers who compare KnowBe4 to Mimecast often achieve 10–20% better pricing by clarifying whether they need bundled email security or standalone awareness training.

Benchmarking context:

Explore Mimecast vs. KnowBe4 pricing with Vendr to understand how bundled and standalone options compare.

KnowBe4 vs. Cofense

Pricing comparison

 

Pricing notes

• Both platforms use per-user annual pricing with volume discounts.
• Cofense's pricing is often comparable to KnowBe4's mid-tier offerings (Gold/Platinum) for similar feature sets.
• Based on anonymized transactions in Vendr's platform, both vendors commonly negotiate below list pricing for multi-year commitments and competitive evaluations.
• Buyers evaluating both platforms often use competitive pressure to secure better pricing and terms.
• Vendr data shows that buyers who evaluate both KnowBe4 and Cofense often achieve 15–30% lower pricing from both vendors through competitive leverage.

Benchmarking context:

Compare KnowBe4 and Cofense pricing with Vendr to see how quotes for similar scopes stack up.

KnowBe4 pricing FAQs

Finance & Procurement FAQs

What discounts are available for KnowBe4?

Based on anonymized KnowBe4 transactions in Vendr's platform over the past 12 months:

• Multi-year commitments commonly unlock 15–30% lower per-user pricing compared to annual contracts.
• Volume discounts apply at thresholds such as 250, 500, 1,000, and 2,500 users, with larger deployments achieving lower per-user rates.
• Competitive evaluations often result in additional discounts when buyers actively compare KnowBe4 to alternatives like Proofpoint or Cofense.
• Quarter-end and fiscal year-end timing (March, June, September, December) frequently yields better pricing and terms.

Vendr's dataset shows that buyers who combine multi-year terms, volume commitments, and competitive pressure often achieve the strongest discounts.

Negotiation guidance:

See what discounts are achievable for your KnowBe4 deployment based on recent market outcomes and supplier-specific negotiation playbooks.

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How much can I negotiate off KnowBe4's list price?

Based on KnowBe4 transactions in Vendr's database over the past 12 months:

• Buyers with competitive alternatives in play often achieved 20–35% below list pricing.
• Multi-year commitments commonly unlocked 15–30% discounts compared to annual contracts.
• Renewal negotiations frequently resulted in pricing 10–25% below the vendor's initial renewal quote.
• Buyers who engaged early and aligned negotiations with KnowBe4's fiscal periods often secured stronger discounts.

Vendr's dataset shows that negotiated outcomes vary widely based on deployment size, term length, and competitive pressure.

Benchmarking context:

Explore KnowBe4 negotiation benchmarks to understand what discount levels are realistic for your specific scope and how to frame your negotiation.

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What are common hidden costs with KnowBe4?

Based on anonymized KnowBe4 transactions in Vendr's platform:

• Add-on training libraries (e.g., industry-specific compliance content) often carry additional fees beyond the base tier.
• Premium support and dedicated customer success managers may increase total cost by 10–20%.
• User overages can result in higher per-user rates if the organization exceeds the licensed user count.
• Renewal price increases commonly range 15–30% above the initial contract if not actively negotiated.
• Advanced integrations and API access may require higher-tier plans or additional fees.

Vendr's dataset shows that buyers who clarify all potential fees upfront and negotiate overage terms often avoid unexpected costs.

Benchmarking context:

Review your KnowBe4 quote with Vendr to identify potential hidden fees and negotiate clearer terms.

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How does KnowBe4 pricing change for renewals?

Based on KnowBe4 renewal transactions in Vendr's database:

• Renewal pricing often increases 15–30% above the initial contract if not actively negotiated.
• Buyers who engage early (90+ days before renewal) and evaluate alternatives commonly achieve renewal pricing at or below the initial contract rate.
• Multi-year renewals often unlock better pricing than annual renewals, but buyers should compare the effective discount to ensure the savings justify the longer commitment.
• Negotiating renewal terms during the initial contract (e.g., caps on renewal price increases) often prevents steep renewal increases.

Vendr's dataset shows that buyers who treat renewals as new negotiations and leverage competitive alternatives often achieve the strongest renewal pricing.

Negotiation guidance:

Explore KnowBe4 renewal strategies with Vendr to understand how to approach your renewal negotiation and what pricing is achievable.

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What is the typical contract length for KnowBe4?

KnowBe4 contracts are typically structured as 1-year, 2-year, or 3-year agreements. Multi-year contracts often unlock lower per-user pricing, but buyers should weigh the savings against the risk of being locked into a longer commitment.

Based on anonymized KnowBe4 transactions in Vendr's platform:

• Annual contracts provide flexibility but often result in higher per-user pricing.
• 2-year contracts commonly unlock 10–20% lower per-user pricing compared to annual agreements.
• 3-year contracts often achieve 15–30% lower per-user pricing, but buyers should negotiate the ability to add users at the same rate and clarify renewal terms.

Vendr's dataset shows that buyers who compare annual and multi-year pricing side-by-side often identify whether the multi-year discount justifies the longer commitment.

Benchmarking context:

Compare annual vs. multi-year KnowBe4 pricing with Vendr to understand the effective discount for your deployment size.

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Product FAQs

What's the difference between KnowBe4 Silver, Gold, Platinum, and Diamond tiers?

KnowBe4 offers four primary tiers, each with distinct feature sets:

• Silver: Core security awareness training and basic phishing simulations.
• Gold: Adds advanced phishing simulations, expanded training libraries, and enhanced reporting.
• Platinum: Includes all Gold features plus compliance training modules, advanced integrations, and priority support.
• Diamond: Premium tier with the full platform, all training libraries, advanced analytics, dedicated support, and custom integrations.

Buyers should assess which features are necessary to avoid paying for unused capabilities in higher tiers.

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What training content is included in each KnowBe4 tier?

Training content varies by tier:

• Silver: Core security awareness training modules.
• Gold: Expanded training libraries with additional topics and advanced phishing simulations.
• Platinum: All Gold content plus compliance training modules (e.g., HIPAA, PCI-DSS, GDPR).
• Diamond: Full access to all training libraries, including industry-specific and advanced threat modules.

Buyers should confirm which specific training libraries are included in their tier and whether additional compliance content requires add-on fees.

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Does KnowBe4 offer integrations with other security tools?

Yes, KnowBe4 offers integrations with SIEM platforms, identity providers, and other security tools. Integration capabilities vary by tier, with higher tiers (Platinum and Diamond) typically offering more advanced integration options and API access. Buyers with complex integration requirements should confirm API access and integration capabilities before committing.

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Can I add users mid-contract?

Yes, KnowBe4 typically allows buyers to add users mid-contract. However, the per-user rate for mid-contract additions may differ from the initial contract rate. Buyers should negotiate the ability to add users at the same per-user rate during the contract term to avoid higher mid-contract pricing.

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What support is included with KnowBe4?

Standard support is typically included with all KnowBe4 tiers, including access to the customer support team and online resources. Premium support tiers, dedicated customer success managers, and custom implementation services may carry additional fees. Buyers should clarify what level of support is included in their tier and whether additional support fees apply.

Summary Takeaways: KnowBe4 Pricing in 2026

Based on analysis of anonymized KnowBe4 deals in Vendr's dataset, pricing varies widely based on user count, product tier, contract term, and negotiation approach.

Key takeaways:

• KnowBe4 pricing is based on per-user annual fees, with volume discounts and multi-year commitments commonly unlocking lower rates.
• Buyers who engage in competitive evaluations and time negotiations to align with KnowBe4's fiscal periods often achieve better pricing.
• Hidden costs such as add-on training libraries, premium support, and renewal price increases can significantly impact total spend.
• Renewal pricing often increases compared to the initial contract, but buyers who engage early and evaluate alternatives commonly achieve better renewal outcomes.

Regardless of platform choice, the most important step is clearly defining requirements, understanding total cost drivers, and benchmarking pricing against comparable deals before committing.

 

Vendr's pricing and negotiation tools analyze anonymized transaction data to surface percentile-based benchmarks, competitive comparisons, and observed negotiation patterns, helping buyers assess how a given KnowBe4 quote compares to recent market outcomes for similar scope.

 

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This guide is updated regularly to reflect recent KnowBe4 pricing and negotiation trends. Consider revisiting it ahead of any new purchase or renewal to account for changing market conditions. Last updated: February 2026.