Mural is a digital workspace platform designed for visual collaboration, enabling distributed teams to brainstorm, plan, and work together in real time using virtual whiteboards and facilitation tools. Organizations use Mural for workshops, design sprints, agile ceremonies, strategic planning sessions, and remote collaboration across departments.
Mural's pricing is based on a per-user subscription model with tiered plans that unlock additional features, integrations, administrative controls, and facilitation capabilities. Published pricing provides a starting point, but actual costs depend on user count, contract term, feature requirements, and negotiation outcomes.
Evaluating Mural or planning a purchase?
Vendr's pricing analysis agent uses anonymized contract data to show what similar companies typically pay and where negotiation leverage exists—whether you're estimating budget, comparing options, or reviewing a quote. Explore Mural pricing with Vendr.
This guide combines Mural's published pricing with Vendr's dataset and analysis to break down Mural pricing in 2026, including:
Whether you're evaluating Mural for the first time or preparing for renewal, this guide is designed to help you budget accurately and negotiate with clearer market context.
Mural pricing is structured around four primary tiers: Free, Team+, Business, and Enterprise. Each tier is priced per user per month, with annual contracts typically required for Team+ and above. Pricing scales with user count, contract term, and feature requirements.
Published list pricing (as of early 2026):
Actual pricing outcomes vary significantly based on user count, term length, and negotiation approach. Based on anonymized Mural transactions in Vendr's dataset:
Total contract values typically range from $3,000–$15,000 annually for small teams (10–50 users on Team+ or Business) to $50,000–$250,000+ annually for enterprise deployments with hundreds of users, premium support, and facilitation packages.
Benchmarking context:
Vendr's dataset includes Mural transactions across a wide range of company sizes and use cases. See what similar companies pay for Mural to understand percentile-based benchmarks for your specific scope.
Pricing Structure:
Mural Free is available at no cost and supports up to 3 murals per workspace with basic collaboration features. It's designed for individuals or very small teams exploring visual collaboration tools.
Observed Outcomes:
Free plans are limited in scope and typically serve as trial environments. Most organizations evaluating Mural for team-wide or enterprise use move to Team+ or Business within the first 30–60 days.
Benchmarking context:
If you're planning to scale beyond the Free tier, Vendr's pricing tool can show what teams typically pay when upgrading to Team+ or Business based on user count and contract term.
Pricing Structure:
Mural Team+ starts at $12 per user per month (billed annually). This tier unlocks unlimited murals, integrations with tools like Slack, Microsoft Teams, and Jira, and access to Mural's template library.
Observed Outcomes:
Based on Vendr transaction data, teams with 10–30 users on Team+ often achieve effective pricing in the range of $10–$11 per user per month through annual commitments or modest volume discounts. Larger teams (50+ users) on Team+ can see pricing closer to $9–$10 per user per month when negotiating multi-year terms or leveraging competitive alternatives.
Benchmarking context:
Vendr's dataset shows that Team+ pricing varies based on user count and term length. Compare your Team+ quote with Vendr to see percentile-based benchmarks for similar deployments.
Pricing Structure:
Mural Business starts at $20 per user per month (billed annually). This tier includes advanced facilitation tools (timers, voting, private mode), SSO, admin controls, priority support, and enhanced integrations.
Observed Outcomes:
In Vendr's dataset, organizations with 25–100 users on Business plans typically see effective pricing between $16–$18 per user per month when committing to annual contracts. Larger deployments (100–300 users) often achieve $14–$16 per user per month through volume-based discounts, multi-year terms, or competitive positioning.
Benchmarking context:
Business tier pricing is highly negotiable, particularly for mid-sized teams. Vendr's benchmarking tool provides percentile ranges based on anonymized transactions for your user count and contract structure.
Pricing Structure:
Mural Enterprise pricing is custom and typically quoted based on user count, required features (advanced security, compliance certifications, dedicated success management), and contract term. Enterprise deals often include facilitation services, onboarding, and training packages.
Observed Outcomes:
Based on Vendr data, Enterprise contracts for 500+ users often result in effective per-user pricing between $12–$16 per user per month when bundling multi-year commitments, prepayment, or facilitation services. Total contract values for Enterprise deployments typically range from $100,000–$300,000+ annually, depending on user count, support tier, and add-ons.
Benchmarking context:
Enterprise pricing is highly variable and depends on negotiation leverage, competitive context, and bundled services. Vendr's negotiation tools surface supplier-specific playbooks and observed outcomes for Enterprise deals based on your requirements.
Mural pricing is influenced by several key factors beyond the base per-user subscription. Understanding these drivers helps buyers budget accurately and identify negotiation opportunities.
The number of licensed users and the selected tier (Team+, Business, or Enterprise) are the primary cost drivers. Per-user pricing decreases as user count increases, particularly when crossing volume thresholds (e.g., 50, 100, 500 users). Choosing the right tier based on required features (e.g., SSO, advanced facilitation tools) avoids overpaying for unused capabilities.
Mural typically offers better per-user pricing for annual or multi-year commitments. Based on Vendr data, buyers committing to 2–3 year terms often achieve 10–20% lower effective pricing compared to annual contracts, particularly when combined with prepayment or volume commitments.
While core integrations (Slack, Microsoft Teams, Jira) are included in Team+ and above, premium integrations, facilitation services, and training packages can add 10–30% to total contract value. Enterprise buyers should clarify which integrations and services are included versus billed separately.
Business and Enterprise tiers include priority support and dedicated success management, respectively. The level of support (response times, dedicated CSM, onboarding hours) can influence pricing, particularly for Enterprise deals where support packages are often bundled into the contract.
Mural, like many SaaS vendors, offers discounts for upfront annual or multi-year prepayment. Vendr data shows that buyers who prepay for 2–3 years can achieve 5–15% additional discounts beyond standard volume or term-based pricing.
Beyond the base subscription, several additional costs can impact total Mural spend. Buyers should account for these when budgeting and negotiating.
Benchmarking context: Vendr's pricing analysis helps buyers identify which fees are standard, which are negotiable, and how to structure contracts to minimize hidden costs.
Actual Mural pricing varies based on user count, tier, contract term, and negotiation outcomes. Based on anonymized Mural transactions in Vendr's dataset over the past 12 months:
What do small teams typically pay?
What do mid-sized teams typically pay?
What do large deployments typically pay?
What are common discount patterns?
Vendr data shows that buyers who negotiate actively and leverage competitive alternatives often achieve 15–35% off list pricing, with the strongest outcomes occurring when:
Benchmarking context:
These ranges reflect observed outcomes across a wide variety of company sizes and contract structures. Vendr's benchmarking tool provides percentile-based pricing for your specific user count, tier, and term length.
Mural pricing is negotiable, particularly for mid-sized and enterprise deployments. Based on anonymized Mural deals in Vendr's dataset, buyers who prepare carefully and apply the right levers often achieve meaningfully better pricing. The strategies below reflect patterns observed across successful negotiations.
Mural competes directly with Miro, Figma (FigJam), Lucidspark, and other visual collaboration platforms. Buyers who actively evaluate alternatives and communicate that context during negotiations often achieve 10–25% better pricing than those who engage with Mural alone.
Start conversations 60–90 days before your target decision date. Share that you're evaluating multiple platforms and that pricing, feature fit, and contract flexibility will influence your decision. This positions you as an informed buyer and creates urgency for Mural to compete.
Competitive benchmarks: Vendr's competitive analysis shows how Mural pricing compares to alternatives for similar requirements, helping you frame competitive leverage effectively.
Mural sales teams often start with list pricing or modest discounts. Buyers who anchor early to a budget-based per-user target (e.g., "$10 per user per month is our approved budget for this category") shift the conversation toward what Mural can offer within that constraint.
Vendr data shows that buyers who anchor 15–25% below initial quotes and tie that anchor to budget approval processes often achieve final pricing close to their target, particularly when combined with multi-year commitments or prepayment.
Mural typically offers better pricing for 2–3 year commitments. However, buyers should negotiate the multi-year discount explicitly rather than accepting the first offer.
Based on Vendr data, buyers who propose multi-year terms after establishing competitive context and budget constraints often achieve 10–20% lower per-user pricing than those who commit to multi-year terms upfront without negotiation.
Ensure that multi-year contracts include clear terms for user growth, pricing caps on renewals, and flexibility to adjust scope if business needs change.
Mural contracts typically license a specific user count. If your team is growing or usage is uncertain, negotiate flexible user growth terms upfront.
Vendr data shows that buyers can often negotiate:
Clarifying these terms during initial negotiations avoids costly surprises at renewal.
Mural, like most SaaS vendors, operates on a fiscal calendar with quarterly and annual targets. Buyers who time negotiations to align with Mural's fiscal year-end (typically Q4) or quarter-end often achieve 5–15% additional discounts due to sales team urgency to close deals.
If your timeline is flexible, communicate that you're evaluating multiple vendors and that pricing will influence your decision timeline. This creates urgency for Mural to compete aggressively.
Facilitation services, training, onboarding, and premium integrations are often quoted separately. Buyers should:
This ensures total cost visibility and avoids unexpected fees.
These insights are based on anonymized Mural deals in Vendr's dataset across a wide range of company sizes and contract structures. Buyers can explore these insights directly using Vendr's free pricing and negotiation tools:
Mural competes primarily with Miro, Figma (FigJam), Lucidspark, and other visual collaboration platforms. Pricing structures and outcomes vary across vendors, and understanding these differences helps buyers evaluate total cost and negotiation leverage.
| Pricing component | Mural | Miro |
|---|---|---|
| Entry-tier list pricing | $12/user/month (Team+, annual) | $10/user/month (Starter, annual) |
| Mid-tier list pricing | $20/user/month (Business, annual) | $16/user/month (Business, annual) |
| Enterprise pricing | Custom (typically $12–$16/user/month for 500+ users) | Custom (typically $10–$15/user/month for 500+ users) |
| Typical negotiated discount | 15–35% off list | 20–40% off list |
| Estimated total (100 users, Business, annual) | $16,000–$20,000 | $13,000–$16,000 |
Benchmarking context: Vendr's competitive pricing tool shows side-by-side benchmarks for Mural and Miro based on your specific user count and requirements.
| Pricing component | Mural | Figma (FigJam) |
|---|---|---|
| Entry-tier list pricing | $12/user/month (Team+, annual) | Included with Figma Professional ($12/editor/month) or standalone FigJam ($3/user/month) |
| Mid-tier list pricing | $20/user/month (Business, annual) | Included with Figma Organization ($45/editor/month) or FigJam Professional ($5/user/month) |
| Enterprise pricing | Custom (typically $12–$16/user/month for 500+ users) | Custom (FigJam bundled with Figma Enterprise) |
| Typical negotiated discount | 15–35% off list | 10–25% off list (Figma bundles) |
| Estimated total (100 users, mid-tier, annual) | $16,000–$20,000 | $6,000–$12,000 (FigJam standalone) or bundled with Figma |
Benchmarking context: Compare Mural and Figma pricing with Vendr to see how bundled vs. standalone FigJam pricing impacts total cost for your use case.
| Pricing component | Mural | Lucidspark |
|---|---|---|
| Entry-tier list pricing | $12/user/month (Team+, annual) | $7.95/user/month (Individual, annual) |
| Mid-tier list pricing | $20/user/month (Business, annual) | $9/user/month (Team, annual) |
| Enterprise pricing | Custom (typically $12–$16/user/month for 500+ users) | Custom (typically $8–$12/user/month for 500+ users) |
| Typical negotiated discount | 15–35% off list | 15–30% off list |
| Estimated total (100 users, mid-tier, annual) | $16,000–$20,000 | $9,000–$12,000 |
Benchmarking context: Vendr's pricing analysis shows how Mural and Lucidspark pricing compare for your specific user count and feature requirements.
Based on anonymized Mural transactions in Vendr's platform over the past 12 months:
Vendr's dataset shows that buyers who combine multiple levers (multi-year term + prepayment + competitive leverage) often achieve 25–40% off list pricing for mid-sized and enterprise deployments.
Negotiation guidance: Vendr's negotiation playbooks provide supplier-specific tactics and timing strategies to maximize discounts based on your deal type and requirements.
Based on Mural transactions in Vendr's database:
Vendr's dataset shows that buyers who negotiate actively and demonstrate competitive context achieve 15–25% better pricing than those who accept initial quotes without negotiation.
Benchmarking context: Vendr's pricing tool shows percentile-based discount ranges for your specific user count, tier, and contract term.
Based on Vendr transaction data, the most common hidden costs include:
Negotiation guidance: Vendr's contract analysis helps buyers identify which fees are standard, which are negotiable, and how to structure contracts to minimize hidden costs.
Based on Vendr's dataset:
Vendr data shows that buyers who engage early and align negotiations with vendor fiscal pressure achieve 10–20% better pricing than those who negotiate under tight timelines.
Negotiation guidance: Vendr's timing strategies provide supplier-specific fiscal calendars and optimal negotiation windows based on your deal type.
Based on Vendr transaction data:
Vendr data shows that buyers who actively evaluate multiple platforms and communicate competitive context during negotiations often achieve 15–30% better pricing than those who engage with a single vendor.
Competitive benchmarks: Vendr's competitive analysis shows side-by-side pricing and feature comparisons for Mural, Miro, Figma, and Lucidspark based on your requirements.
Team+ includes unlimited murals, integrations with Slack, Microsoft Teams, and Jira, and access to Mural's template library. It's designed for small to mid-sized teams focused on basic visual collaboration.
Business adds advanced facilitation tools (timers, voting, private mode), SSO, admin controls, priority support, and enhanced integrations. It's designed for larger teams or organizations requiring administrative oversight and structured facilitation capabilities.
Mural Enterprise includes all Business features plus:
Yes, Mural offers a Free plan with limited features (up to 3 murals per workspace). Teams evaluating Mural for broader use typically request a trial of Team+ or Business plans, which Mural often provides for 14–30 days.
Yes, Mural allows users to be added mid-contract. Pricing for additional users is typically prorated based on the remaining contract term. Buyers should negotiate discounted overage rates or flexible user growth terms during initial contract negotiations to avoid higher mid-term pricing.
Based on analysis of anonymized Mural deals in Vendr's dataset, buyers who prepare carefully, establish competitive context, and negotiate strategically often achieve meaningfully better pricing than those who accept initial quotes. Recent data from Vendr shows that buyers who evaluate alternatives and apply the right levers often secure 20–35% off list pricing for mid-sized and enterprise deployments.
Key takeaways:
Regardless of platform choice, the most important step is clearly defining requirements, understanding total cost drivers, and benchmarking pricing against comparable deals before committing.
Vendr's pricing and negotiation tools analyze anonymized transaction data to surface percentile-based benchmarks, competitive comparisons, and observed negotiation patterns, helping buyers assess how a given Mural quote compares to recent market outcomes for similar scope.
This guide is updated regularly to reflect recent Mural pricing and negotiation trends. Consider revisiting it ahead of any new purchase or renewal to account for changing market conditions. Last updated: February 2026.