ON24 is a digital experience platform designed for webinars, virtual events, and content experiences that drive engagement and pipeline. Organizations use ON24 to deliver interactive presentations, product demos, training sessions, and large-scale virtual conferences, with built-in analytics to track attendee behavior and measure content performance.
ON24's pricing is based on a combination of factors: the number of live events or webinars you plan to host annually, expected audience size, feature tier (Professional, Enterprise, or Elite), and add-on capabilities like advanced analytics, content hubs, and integrations. Unlike per-seat SaaS tools, ON24 typically quotes annual contracts with event-volume commitments, making total cost highly dependent on your event strategy and scale.
Evaluating ON24 or planning a purchase?
Vendr's pricing analysis agent uses anonymized contract data to show what similar companies typically pay and where negotiation leverage exists—whether you're estimating budget, comparing options, or reviewing a quote.
Explore ON24 pricing with Vendr
This guide combines ON24's published pricing with Vendr's dataset and analysis to break down ON24 pricing in 2026, including:
Whether you're evaluating ON24 for the first time or preparing for renewal, this guide is designed to help you budget accurately and negotiate with clearer market context.
ON24 pricing is structured around annual contracts with three primary cost drivers: the tier or edition you select (Professional, Enterprise, or Elite), the number of live events you commit to hosting per year, and the expected audience size or total attendee capacity across those events. ON24 does not publish list pricing publicly; all quotes are custom and negotiated based on your specific requirements.
In general, ON24 contracts range from approximately $25,000 to $150,000+ annually, depending on event volume, tier, and add-ons. Smaller teams hosting 12–24 webinars per year with basic features may see entry-level quotes in the $25,000–$40,000 range, while enterprise buyers running 50+ events annually with advanced analytics, content hubs, and integrations often receive quotes exceeding $100,000.
Key factors that influence ON24 pricing include:
ON24 typically requires an annual minimum commitment, and pricing is quoted as a total annual fee rather than a per-event or per-user rate. Overage fees may apply if you exceed your contracted event count or audience capacity.
Based on Vendr transaction data, buyers who clearly define their event strategy, benchmark pricing against comparable deals, and negotiate multi-year terms often achieve below-list pricing. See what similar companies pay for ON24.
ON24 offers three primary tiers—Professional, Enterprise, and Elite—each designed for different event scales, engagement needs, and organizational maturity. Pricing increases with tier based on feature depth, integrations, analytics capabilities, and support level.
Pricing Structure:
ON24 Professional is the entry-level tier, designed for teams running regular webinars and virtual events with core engagement features. Pricing is based on an annual event commitment (typically 12–24 events per year) and expected audience size. Professional includes basic webinar hosting, live Q&A, polls, and standard analytics.
Observed Outcomes:
Buyers hosting 12–24 webinars annually with moderate audience sizes often see quotes in the range of $25,000–$50,000 per year. Volume commitments and multi-year terms commonly yield discounts below initial proposals.
Benchmarking context:
Based on Vendr data, Professional-tier buyers who negotiate event volume flexibility and compare alternatives often achieve pricing near the lower end of quoted ranges. Get your custom ON24 price estimate.
Pricing Structure:
ON24 Enterprise is the most common tier for mid-market and enterprise buyers. It includes advanced engagement tools (breakout rooms, resource centers, content hubs), deeper CRM and marketing automation integrations (Salesforce, Marketo, Eloqua), advanced analytics and reporting, and API access. Pricing is based on higher event volumes (24–50+ events annually) and larger audience capacity.
Observed Outcomes:
Enterprise-tier contracts typically range from $50,000 to $120,000+ annually, depending on event count, audience size, and add-ons. Buyers running 40+ events per year or requiring extensive integrations and analytics often see quotes at the higher end of this range.
Benchmarking context:
Vendr's dataset shows Enterprise buyers who anchor to budget constraints, negotiate multi-year commitments, and demonstrate competitive evaluation often secure discounts below initial quotes. Compare ON24 Enterprise pricing with Vendr.
Pricing Structure:
ON24 Elite is designed for large enterprises and high-volume event programs. It includes everything in Enterprise plus white-glove support, dedicated customer success management, custom branding and design services, priority feature access, and tailored professional services. Pricing is highly customized and typically requires significant event volume or strategic partnership.
Observed Outcomes:
Elite-tier contracts generally start above $100,000 annually and can exceed $200,000+ for organizations running 100+ events per year or requiring extensive customization and support. Pricing is negotiated case-by-case.
Benchmarking context:
In Vendr's database, Elite buyers who clearly define success metrics, negotiate service-level agreements, and leverage competitive alternatives often achieve better pricing and more favorable terms than initial proposals. Explore ON24 Elite pricing with Vendr.
Understanding the specific factors that influence ON24 pricing helps you model total cost accurately and identify negotiation opportunities. ON24's pricing model is event-centric rather than seat-based, so the primary drivers differ from typical SaaS tools.
Event volume commitment:
The number of live webinars or events you commit to hosting annually is the single largest cost driver. ON24 typically structures contracts around event tiers (e.g., 12, 24, 50, or unlimited events). Higher event commitments increase annual cost but often reduce the effective per-event rate.
Audience size and capacity:
ON24 pricing accounts for expected total attendees across all events or per-event capacity limits. Larger audience commitments (e.g., 10,000+ total attendees annually) increase cost. Some contracts include overage fees if you exceed your committed capacity.
Tier and feature set:
Moving from Professional to Enterprise or Elite unlocks advanced engagement tools, integrations, analytics, and support, each of which increases annual cost. Feature add-ons like content hubs, advanced reporting dashboards, and API access are often priced separately.
Add-ons and modules:
Common add-ons include:
Each add-on typically carries an incremental annual fee, often ranging from $5,000 to $25,000+ depending on scope.
Contract term length:
Multi-year agreements (2–3 years) often unlock lower annual pricing compared to single-year contracts. ON24 may also offer pricing stability (no annual increases) in exchange for longer commitments.
Support and success services:
Standard support is typically included in all tiers. Premium or dedicated support, named customer success managers, and white-glove services (Elite tier) increase total cost.
Overage and usage fees:
If you exceed your contracted event count or audience capacity, ON24 may charge overage fees. These are typically negotiated upfront and can range from $1,000 to $5,000+ per additional event or a per-attendee rate for capacity overages.
Based on Vendr's dataset, buyers who clearly define their event roadmap, negotiate flexible event commitments, and secure favorable overage terms often achieve lower total cost than initial proposals. See what drives ON24 costs for similar companies.
ON24 contracts often include costs beyond the base annual platform fee. Planning for these expenses upfront helps you budget accurately and avoid surprises during implementation or renewal.
Professional services and onboarding:
ON24 typically charges separately for onboarding, training, and custom event production support. Professional services fees can range from $5,000 to $25,000+ depending on the complexity of your setup, number of users trained, and custom design requirements. Some buyers negotiate a portion of these fees into the base contract or secure discounted rates for multi-year commitments.
Overage fees:
If you exceed your contracted event count or audience capacity, ON24 may charge overage fees. These are often structured as a per-event fee (e.g., $1,000–$5,000 per additional event) or a per-attendee rate for capacity overages. Negotiate overage terms upfront and ensure they are clearly defined in your contract.
Add-on modules and features:
Features like content hubs, advanced analytics dashboards, API access, and premium integrations are often priced separately. Each add-on can add $5,000 to $25,000+ annually to your total cost. Request a detailed line-item breakdown of all add-ons and their pricing before signing.
Premium support and customer success:
While standard support is typically included, dedicated customer success management, white-glove support, and priority response times (common in Elite tier) may carry additional fees. These can range from $10,000 to $30,000+ annually depending on service level.
Custom development and integrations:
If you require custom integrations, API development, or tailored features, ON24 may charge professional services fees or require a separate statement of work. Custom development costs vary widely but can range from $10,000 to $50,000+ depending on scope.
Annual price increases:
ON24 contracts often include annual price escalation clauses (typically 3–5% per year). Negotiate to cap or eliminate annual increases, especially in multi-year agreements.
Event production and design services:
Some buyers require ON24's team to produce or design custom event experiences. These services are typically quoted separately and can range from $2,000 to $10,000+ per event depending on complexity.
Based on Vendr data over the past 12 months:
Benchmarking context:
In Vendr's dataset, buyers who request detailed cost breakdowns, negotiate overage terms upfront, and bundle professional services into the base contract often reduce total cost. Get a full cost breakdown for ON24.
ON24 pricing varies widely based on event volume, tier, audience size, and add-ons. While ON24 does not publish list pricing, Vendr's dataset provides directional guidance on what buyers commonly pay across different use cases.
Small to mid-sized teams (12–24 events/year, Professional tier):
Organizations hosting 12–24 webinars annually with basic engagement features and moderate audience sizes typically see annual contracts in the range of $25,000–$50,000. Buyers who negotiate multi-year terms and demonstrate competitive evaluation often achieve pricing near the lower end of this range.
Mid-market and enterprise teams (24–50 events/year, Enterprise tier):
Mid-market and enterprise buyers running 24–50 events per year with advanced analytics, integrations, and content hubs commonly see annual contracts ranging from $50,000 to $100,000. Volume commitments and multi-year agreements often yield discounts below initial quotes.
Large enterprises and high-volume programs (50+ events/year, Elite tier):
Organizations running 50+ events annually, requiring white-glove support, custom branding, and extensive professional services, typically see annual contracts exceeding $100,000, with some reaching $200,000+ depending on scale and customization.
Add-ons and total cost:
When factoring in professional services, add-on modules (content hubs, advanced analytics, API access), and premium support, total first-year costs often run higher than the base platform fee. Buyers should budget for these incremental costs upfront.
Based on Vendr's dataset, buyers who clearly define their event strategy, benchmark pricing against comparable deals, and negotiate multi-year terms often achieve pricing below initial proposals. See percentile-based benchmarks for ON24.
ON24 pricing is highly negotiable, and buyers who prepare strategically and leverage market context often achieve significantly better outcomes. Based on Vendr data, these insights reflect anonymized ON24 deals across a wide range of company sizes and contract structures.
ON24 sales cycles can take 60–90 days or longer, especially for enterprise deals. Engage early to allow time for competitive evaluation, internal alignment, and negotiation. Clearly define your event roadmap (number of events, expected audience size, required features) before requesting quotes. Ambiguity in scope often leads to inflated initial proposals.
Vendr data shows that buyers who engage 90+ days before their target start date and provide detailed event plans often receive more competitive initial quotes and have more room to negotiate.
ON24 does not publish list pricing, so initial quotes are often anchored high. Anchor your negotiation to your budget constraints and comparable market outcomes. Reference Vendr's benchmarks or similar deals to establish a credible target price.
Competitive benchmarks:
Buyers who demonstrate awareness of market pricing and reference comparable deals often achieve pricing below initial quotes. See what similar companies pay for ON24.
ON24 contracts are structured around annual event commitments. If your event roadmap is uncertain, negotiate flexibility to adjust event volume mid-contract or secure favorable overage terms. Overage fees can be expensive; negotiate discounted per-event rates or higher capacity buffers upfront.
In Vendr's dataset, buyers who negotiate flexible event commitments and cap overage fees often reduce total cost risk.
ON24 competes with platforms like Zoom Events, Webex Events, Goldcast, and Hopin. Demonstrating active evaluation of alternatives creates pricing pressure. Even if you prefer ON24, signaling that you are comparing options often unlocks better pricing and terms.
Negotiation guidance:
Buyers who run parallel evaluations and share competitive pricing (without disclosing exact figures) often achieve better outcomes than those who negotiate in isolation. Compare ON24 pricing to alternatives.
ON24 often offers lower annual pricing for 2–3 year commitments. If you have confidence in your event strategy and ON24's fit, multi-year agreements can unlock significant savings. Negotiate to cap or eliminate annual price increases in exchange for longer commitments.
Professional services, onboarding, and add-on modules (content hubs, advanced analytics, API access) are often priced separately. Negotiate to bundle these into the base contract or secure discounted rates. Buyers who negotiate bundled pricing often reduce total first-year costs.
ON24's fiscal year ends in December. Deals closing in Q4 (October–December) often benefit from end-of-year sales pressure and more aggressive discounting. If your timeline allows, align your negotiation to ON24's fiscal calendar.
ON24 contracts often include auto-renewal clauses with 60–90 day notice periods. Negotiate to extend the notice period to 120+ days and cap annual price increases at renewal. Buyers who negotiate favorable renewal terms upfront often avoid unexpected cost increases in future years.
These insights are based on anonymized ON24 deals in Vendr's dataset across a wide range of company sizes and contract structures. Buyers can explore these insights directly using Vendr's free pricing and negotiation tools:
ON24 competes with several webinar and virtual event platforms, each with different pricing models and cost structures. This section focuses on pricing comparisons to help you evaluate total cost and negotiation leverage.
| Pricing component | ON24 | Zoom Events |
|---|---|---|
| Pricing model | Annual contract based on event volume, tier, and audience size | Annual contract based on event capacity, add-on features, and Zoom Meetings/Webinars license |
| Entry-level annual cost | ~$25,000–$50,000 (Professional, 12–24 events/year) | ~$15,000–$40,000 (depends on Zoom Webinars license + Events add-on) |
| Mid-tier annual cost | ~$50,000–$100,000 (Enterprise, 24–50 events/year) | ~$40,000–$80,000 (Webinars + Events, higher capacity) |
| Professional services | Typically $5,000–$25,000+ for onboarding and custom design | Often included or lower-cost; Zoom emphasizes self-service |
| Estimated total (mid-market, 30 events/year) | ~$60,000–$90,000 annually | ~$40,000–$70,000 annually |
Benchmarking context:
Buyers evaluating both platforms often use Zoom's pricing as leverage to negotiate ON24 down. Compare ON24 and Zoom Events pricing with Vendr.
| Pricing component | ON24 | Webex Events |
|---|---|---|
| Pricing model | Annual contract based on event volume, tier, and audience size | Annual contract based on event capacity, Webex suite integration, and add-ons |
| Entry-level annual cost | ~$25,000–$50,000 (Professional, 12–24 events/year) | ~$20,000–$45,000 (depends on Webex Webinars + Events bundle) |
| Mid-tier annual cost | ~$50,000–$100,000 (Enterprise, 24–50 events/year) | ~$45,000–$85,000 (Webinars + Events, higher capacity) |
| Professional services | Typically $5,000–$25,000+ for onboarding and custom design | Often included or discounted for enterprise buyers |
| Estimated total (mid-market, 30 events/year) | ~$60,000–$90,000 annually | ~$50,000–$80,000 annually |
Benchmarking context:
Buyers who demonstrate active Webex evaluation often achieve better ON24 pricing. See how ON24 and Webex Events compare.
| Pricing component | ON24 | Goldcast |
|---|---|---|
| Pricing model | Annual contract based on event volume, tier, and audience size | Annual contract based on event volume and feature tier |
| Entry-level annual cost | ~$25,000–$50,000 (Professional, 12–24 events/year) | ~$20,000–$40,000 (Growth tier, 12–24 events/year) |
| Mid-tier annual cost | ~$50,000–$100,000 (Enterprise, 24–50 events/year) | ~$40,000–$80,000 (Enterprise tier, 24–50 events/year) |
| Professional services | Typically $5,000–$25,000+ for onboarding and custom design | Often included or lower-cost; Goldcast emphasizes ease of use |
| Estimated total (mid-market, 30 events/year) | ~$60,000–$90,000 annually | ~$45,000–$75,000 annually |
Benchmarking context:
Buyers who demonstrate Goldcast evaluation often achieve better ON24 pricing and terms. Compare ON24 and Goldcast pricing with Vendr.
| Pricing component | ON24 | Hopin |
|---|---|---|
| Pricing model | Annual contract based on event volume, tier, and audience size | Annual contract based on event volume and feature tier |
| Entry-level annual cost | ~$25,000–$50,000 (Professional, 12–24 events/year) | ~$15,000–$35,000 (Growth tier, 12–24 events/year) |
| Mid-tier annual cost | ~$50,000–$100,000 (Enterprise, 24–50 events/year) | ~$35,000–$75,000 (Enterprise tier, 24–50 events/year) |
| Professional services | Typically $5,000–$25,000+ for onboarding and custom design | Often included or lower-cost; Hopin emphasizes self-service |
| Estimated total (mid-market, 30 events/year) | ~$60,000–$90,000 annually | ~$40,000–$70,000 annually |
Benchmarking context:
Buyers who demonstrate Hopin evaluation often achieve better ON24 pricing. Compare ON24 and Hopin pricing with Vendr.
Based on anonymized ON24 transactions in Vendr's database over the past 12 months:
Vendr's dataset shows teams who negotiate multi-year agreements and demonstrate competitive evaluation often achieved lower per-event pricing than initial proposals.
Negotiation guidance:
Buyers who anchor to budget constraints, reference comparable deals, and negotiate during ON24's fiscal Q4 often secure the strongest discounts. See what discounts similar companies achieved.
Based on ON24 transactions in Vendr's database over the past 12 months:
Vendr data shows that buyers who engage early, clearly define their event strategy, and leverage competitive alternatives often achieve better outcomes than those who negotiate in isolation.
Benchmarking context:
ON24's pricing is highly negotiable, especially for enterprise buyers and multi-year agreements. Get a custom negotiation playbook for ON24.
Based on anonymized ON24 transactions in Vendr's platform:
Vendr's dataset shows that buyers who request detailed cost breakdowns, negotiate overage terms upfront, and bundle professional services into the base contract often reduce total cost.
Negotiation guidance:
Always request a line-item breakdown of all fees, add-ons, and overage terms before signing. See a full cost breakdown for ON24.
Based on Vendr transaction data:
ON24 typically justifies higher pricing with deeper engagement analytics, content hub capabilities, and more mature integrations. Buyers who demonstrate active evaluation of alternatives often achieve better ON24 pricing.
Competitive benchmarks:
Buyers who run parallel evaluations and share competitive context (without disclosing exact figures) often achieve better outcomes. Compare ON24 to alternatives with Vendr.
Based on Vendr transaction data, the most impactful negotiation points for ON24 contracts include:
Vendr data shows that buyers who negotiate these terms upfront often reduce total cost and avoid unexpected expenses at renewal.
Negotiation guidance:
Buyers who use Vendr's negotiation playbooks and benchmark data often achieve better outcomes than those who negotiate without market context. Get a custom ON24 negotiation playbook.
ON24 offers three primary tiers, each designed for different event scales and organizational needs:
Professional: Core webinar hosting, live Q&A, polls, basic analytics, and standard integrations. Designed for teams hosting 12–24 events per year with moderate audience sizes.
Enterprise: Everything in Professional plus advanced engagement tools (breakout rooms, resource centers, content hubs), deeper CRM and marketing automation integrations (Salesforce, Marketo, Eloqua), advanced analytics and reporting, and API access. Designed for mid-market and enterprise buyers running 24–50+ events annually.
Elite: Everything in Enterprise plus white-glove support, dedicated customer success management, custom branding and design services, priority feature access, and tailored professional services. Designed for large enterprises and high-volume event programs (50+ events/year).
Common ON24 add-ons include:
Each add-on is typically priced separately and can add $5,000 to $25,000+ annually to your total cost.
ON24 pricing is based on annual event volume (number of live webinars or events you commit to hosting per year) and expected audience size or total attendee capacity, not per-user seats. The platform fee is quoted as a total annual cost, and overage fees may apply if you exceed your contracted event count or audience capacity.
ON24 contracts are typically structured around fixed annual event commitments. Adjusting event volume mid-contract may require a contract amendment and additional fees. Negotiate flexibility upfront to adjust event commitments or secure favorable overage terms if your event roadmap is uncertain.
Based on analysis of anonymized ON24 deals in Vendr's dataset, ON24 pricing is highly variable and negotiable, with total cost driven by event volume, tier, audience size, and add-ons.
Key takeaways:
Regardless of platform choice, the most important step is clearly defining requirements, understanding total cost drivers, and benchmarking pricing against comparable deals before committing.
Vendr's pricing and negotiation tools analyze anonymized transaction data to surface percentile-based benchmarks, competitive comparisons, and observed negotiation patterns, helping buyers assess how a given ON24 quote compares to recent market outcomes for similar scope.
This guide is updated regularly to reflect recent ON24 pricing and negotiation trends. Consider revisiting it ahead of any new purchase or renewal to account for changing market conditions. Last updated: February 2026.