How much does Persona cost?
Median buyer pays
$30,000
Based on data from 47 purchases.per year
Median: $30,000
$5,200$215,238
LowHigh
See detailed pricing for your specific purchase
About Persona
Persona Overview
Persona delivers configurable, API-first identity verification combining document and biometric checks, risk signals, and manual review to prevent fraud and ensure compliant onboarding.
Persona's 6 Products
A flexible annual plan that covers all Persona products and services under one commitment, offering scalable verification, automation, and case management within a predictable budget.
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Essential delivers identity verification, automated workflows, and customizable templates—perfect for operations and compliance teams.
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Vendr community insights for Persona
Company with 201-1000 employeesThis year
" The rep did state incentives could have been provided if we were able to forecast growth over the term. We were not in a position to do this so we were able to auto-renew on our existing terms, without any increases being applied."Company with 201-1000 employeesThis year
"Persona was able to move the monthly commit down $1k/month due to fluctuating usage."Company with 201-1000 employeesA while ago
"Supplier provided flat costs at renewal"Company with 201-1000 employeesA while ago
"Supplier will keep costs flat at renewal with pushback leveraging budget constraints"Company with 201-1000 employeesA while ago
"We were able to negotiate down our rate for Gov ID by 15.5%. In turn, the volume tiers were expanded/adjusted slightly and we increased our minimum commit - which we were comfortable doing based on our last year of historical usage data."Company with 201-1000 employeesA while ago
"We were able to retain our previous contract with a simple request to the sales team. Auto-renewal language was also easily removed."Company with 201-1000 employeesA while ago
"Persona went through a pricing increase this past year and it has more than doubled pricing for many contracts. Top levers in this scenario include specifics on budget caps and competition to remain within budget."Company with 201-1000 employeesA while ago
"Persona was previously enforcing a $12K minimum, reduced down to $10K due to underuse of previous year's minimum."About Vendr
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