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Adobe Pricing

Based on a varying headcount and product tiers, Adobe’s pricing model offers a range tailored to individual, business, and educational needs. For an organization with 200 employees, Adobe's pricing can range between $14,800 to $29,400 annually. For larger organizations, with 1000 employees the range moves to $24,900 to $54,600, and for those with 1001 employees and above, the pricing scales from $35,100 to $81,200.

Individual and business tiers of Adobe Photoshop have median ranges of $421 to $471 per license per year. For educational institutions, the cost is between $378 to $394 per license annually. Adobe Acrobat Pro ranges from $201 to $288 per license per year. Adobe Learning Manager's pricing for Monthly Active Users is pegged at around $75,437. It's important to note that these are approximations, and the actual costs may vary based on negotiations or discounts offered by Adobe.

Adobe Negotiation Insights

Acquiring Adobe's suite of creative software can be a significant business investment. As part of your negotiation strategy, it's crucial to consider insights Vendr provides specific to Adobe:

Discount Levers

One of the key discount levers is the potential reduction offered for long-term contracts, especially those spanning multiple years. Adobe can be more inclined to offer a price decrease if the commitment extends over a longer period.

Commercial Items

Adobe’s ‘Enterprise Term License Agreement’ (ETLA) is an advantageous commercial item to explore. The ETLA provides the flexibility to customize license packages according to specific organizational requirements, and it often opens the door to negotiation on price points.

To access more guidance, including over extraction of value from competitive dynamics with Autodesk, Canva, Corel Corporation, and Microsoft, sign up for a free forever Vendr account. With this, you'll unlock comprehensive negotiation insights specific to Adobe and many other SaaS products.

Community Insights for Adobe

Here are some recent insights shared by our community on procuring Adobe products:

  1. "Adobe did a large price increase and came in with a 50% increase to last year. We went to purchase through a 3rd party partner to get a lower rate, 10% lower than direct." - Community Insight was posted recently.
  2. "We discovered during this renewal process that in order for resellers to remain compliant in Australia, Adobe Australia requires them to place orders via the 2 tier mode. Resellers would place the order via a distributor (Ingram Micro) who then places with Adobe." - Community Insight was posted recently.

Learn more about how to navigate Adobe's pricing strategies and secure the best possible rates by signing up for a free forever Vendr account. With a free account, you can access additional insights such as the estimated time to implement Adobe products, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process. Currently, there are numerous community insights available for Adobe, offering a wealth of knowledge to help you make informed decisions.

Adobe Competitors


Autodesk remains one of the most formidable competitors to Adobe, offering a wide array of specialized software solutions primarily in the construction, engineering, and manufacturing sectors. Leveraging niche expertise and deep industry knowledge, Autodesk differs from Adobe's portfolio, which is broader and more generalized.


Canva, a user-friendly design tool, is a strong competitor to Adobe in many spheres. This platform offers a variety of features that make it especially suited for novice designers and non-professional users. It capitalizes on simplicity and its accessible UI to stand out in a market dominated by sophisticated yet complex options such as Adobe.

Corel Corporation

Corel Corporation, a software company known for their graphic design and productivity tools such as CorelDRAW and WordPerfect Office, is another competitor for Adobe. While Adobe offers a more comprehensive suite of products, Corel's focus on specific tools serves a different user base that values focused functionality.


Microsoft is a major competitor to Adobe, particularly in the realm of productivity software, with offerings like Office 365 standing directly in competition to Adobe's Creative Suite. However, Microsoft's focus on enterprise and business software creates stark differences in user approach compared to Adobe's creative-oriented solutions.

Check out our guide on Microsoft pricing for more info.

Adobe Overview

Adobe, Inc. offers a multipurpose, robust set of software for creating a variety of visual content, graphics, and artwork. Their offerings include globally renowned software products like Adobe Acrobat, Adobe Photoshop, and Adobe Creative Cloud. Adobe's products cater to a multitude of digital spaces, including design, marketing, desktop publishing, and motion graphics among others.

Their contemporary design tool, Adobe Illustrator, aids users in creating high-quality vector graphics such as logos and packaging designs. Adobe InDesign, another one of their innovative offerings, revolutionizes layout design and desktop publishing, enabling users to create captivating layouts for both digital and print spaces.

For motion graphic enthusiasts, Adobe provides Adobe After Effects to create engaging visuals and effects tailored for different platforms such as social media and video making.

Compliance and Security

Adobe lays a substantial focus on user data security, privacy, and compliance with globally recognized standards. Adobe's products are compliant with GDPR thereby ensuring users' data privacy rights are respected and protected. Adobe employs Single Sign-On (SSO) which significantly enhances user convenience and security by reducing the need for multiple login credentials.

Ensuring the particularly critical security compliance, Adobe's products are SOC2 compliant, demonstrating their commitment towards achieving high standards of security, availability, and confidentiality. In addition to these, the company supports Multi-Factor Authentication (MFA), which further safeguards users and their data by adding an extra layer of protection during sign-in.

To safeguard personally identifiable information, Adobe extends its adherence to PII regulations in its software suite. The organization also abides by the Data Protection Act (DPA) which puts measures in place to ensure user data is processed lawfully and transparently. This meticulous focus on user data protection and compliance demonstrates Adobe's prioritization of its customer trust and satisfaction.

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