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Crayon Pricing

Based on the data acquired, Crayon offers different pricing options based on headcount. For a headcount of 200, the contract ranges from $16,800 to $31,000. As the headcount increases, so does the pricing range. For a headcount of 1,000, the contract can range from $23,200 to $45,700. When it comes to larger organizations with a headcount exceeding 1,001, the pricing can range anywhere between $31,700 to $70,300.

In terms of product specification, Crayon also offers an advanced platform known as Crayon Intel Pro. For a headcount of 200, the pricing for the Intel Pro version ranges from $14,600 to $27,100. For a headcount of 1,000, the Intel Pro version of the product is priced between $22,700 and $46,300. For large organizations with a headcount over 1,000, the prices for the Intel Pro software range from $38,000 to $92,900.

Crayon Negotiation Insights

Inside the Vendr platform, we provide our users with valuable insights into effective negotiation techniques and strategies for SaaS products such as Crayon. Here is a brief glimpse into the kind of information you can expect.

Discount Levers

One effective approach for negotiating with Crayon is to challenge any proposed uplifts. A case study from our platform illustrates how a counter-offer involving a 7% increase on the Annual Recurring Revenue (ARR) led to an $8K reduction in overall spending.

Commercial Items

Additionally, we suggest leveraging budget constraints to secure favorable terms for your organization. By doing so, you can attain flat discounts and cap future price increases to a fixed percentage, thus preventing unforeseen spikes in expenses.

To get access to more comprehensive negotiation strategies and insights relating to Crayon, sign up for a free forever Vendr account. With a Vendr account, you will gain access to detailed negotiation insights for Crayon and a diverse range of other SaaS products to help you secure the most advantageous contracts.

Community Insights for Crayon

Gathering insights from our community can be incredibly valuable when considering a SaaS product like Crayon. Here are the two most recent insights shared by our users:

  1. "We initially planned to renew our competitor tracking subscription at the same level as before. Initially, the Crayon team proposed a 10K uplift, raising our cost from $30K to $40K, and suggested moving us to a larger package that included three additional competitors. While we were open to expanding our usage, the proposed price increase wasn't in line with our expectations. Consequently, we communicated our decision to remain on our current plan. Subsequently, when Crayon proposed a 7% increase on our Annual Recurring Revenue (ARR) to maintain our existing plan at $32K, we saw an opportunity for negotiation. We agreed to this pricing adjustment on the condition that the larger package could be obtained at the same cost, to which they agreed. To facilitate this agreement, we also opted for an early renewal. As a result, we successfully reduced our expenses by $8K compared to the original proposal for the larger package." - Community Insight was posted 2 months ago.
  2. "We were able to negotiate a 5% price cap instead of the 'one-time discount' language proposed." - Community Insight was posted recently.

Learn more about how to leverage these insights and others by signing up for a free forever Vendr account. With your free account, you'll gain access to additional insights such as the estimated time to implement Crayon, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process. Currently, there are a total of 4 community insights available for Crayon. Join us and tap into the collective wisdom of our community!

Crayon Competitors


Klue is a strong competitor to Crayon, offering comprehensive competitive intelligence for businesses. They feature real-time market analysis and also provide a platform for teams to collaborate and strategize.

Check out our guide on Klue pricing for more info.


Kompyte is another noteworthy competitor in the field of competitive intelligence. They offer tracking and analysis of competitors' online strategies, allowing businesses to adapt and stay ahead in their industry.


SEMrush is a popular digital marketing toolkit and a formidable competitor to Crayon. They offer solutions for SEO, PPC, content, social media and competitive research, making it a holistic platform for businesses seeking online growth.

Crayon Overview

Crayon is a market and competitive intelligence tool developed by a marketing company of the same name. This software suite allows businesses to analyze, collaborate, and strategize based on competitor activities. With a primary focus on helping businesses gain a sustainable advantage, Crayon offers two prominent solutions - 'Crayon Price' and 'Crayon Intel Pro'.

'Crayon Price' provides a comprehensive view of a competitor's activities, catering to businesses of medium sizes with an average customer size of 900. On the other hand, 'Crayon Intel Pro,' categorized under Business Operations, is aimed at smaller businesses, with an average customer size of 450. Despite the smaller target market for 'Crayon Intel Pro,' it boasts a higher retention rate of 75%.

Apart from its competitive intelligence features, Crayon is known for its collaborative tools, enabling teams to share insights and strategize in real time. Furthermore, both pricing options are designed to meet the varied needs of various businesses, ensuring flexibility and scalability.

Compliance and Security

Crayon places a strong emphasis on data security and regulatory compliance. The software complies with major regulations like GDPR, ensuring the protection of user data across its operations. It also adheres to SOC2 standards, a key indicator of its commitment to safeguarding customer data's security, availability, and privacy.

In addition to these regulatory standards, Crayon supports secure access to its software via Single Sign-On (SSO) capabilities. This not only enhances user convenience but also underlines their focus on minimizing risks associated with data access.

Addressing personal data protection, Crayon also upholds Personal Identifiable Information (PII) regulations, providing an extra layer of data privacy for its users. In line with the increasing demands for data transparency and control, Crayon adheres to Data Protection Agreement (DPA) requirements, further showcasing its dedication to user privacy and data protection.

Additional Resources

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Crayon by the numbers

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Unique purchasers:
Average contract value:
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Crayon pricing: frequently asked questions

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Meet some of our expert negotiators

Alli Cheaney
Alli Cheaney
Principal SaaS Consultant
We work for you
Our customers love our support, with a satisfaction score of 4.8 out of 5
Trey Swaim
Trey Swaim
Principal SaaS Consultant
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Our team has handled over 40,000 negotiations across thousands of suppliers
Bree Simmons-Yager
Bree Simmons-Yager
Principal SaaS Consultant
Visibility at every step
From initial consult to final closing, expect end-to-end transparency and support