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Crayon
$13,000$40,000per year
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Crayon

Crayon market and competitive intelligence tools provide a 360 degree view of your competitors' activities on a single dashboard with analysis and collaboration. Intel for marketing, sales, product, execs.

|Visit crayon.co

How much does Crayon cost?

Median buyer pays
$30,000
per year
Based on data from 76 purchases, with buyers saving 20% on average.
Median: $30,000
$13,000
$40,000
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See detailed pricing for your specific purchase

About Crayon

Crayon Overview

Crayon market and competitive intelligence tools provide a 360 degree view of your competitors' activities on a single dashboard with analysis and collaboration. Intel for marketing, sales, product, execs.

Crayon's 6 Products

Analyze logo
Analyze

Crayon Analyze uses AI to track competitor moves—like site updates and pricing changes—delivering real-time insights, curated alerts, and daily digests to help teams stay ahead and react fast.

Compete logo
Compete

Crayon Compete gives sales teams real-time competitive insights with dynamic battlecards in tools like Salesforce and Slack, helping track rivals, boost win rates, and close more deals.

Crayon AI logo
Crayon AI

Crayon AI uses artificial intelligence to monitor competitors, summarize key insights, and deliver real-time intel via tools like Slack—helping teams stay ahead and make smarter decisions.

Crayon Intel Package logo
Crayon Intel Package

Crayon is an AI-powered competitive intelligence platform that continuously monitors competitors' digital footprints, delivering actionable insights to sales, marketing, and product teams in real-time.

Enable logo
Enable

Crayon Enable delivers real-time competitive insights in tools like Salesforce and Slack, giving sales teams instant access to battlecards and answers to win more deals and streamline workflows.

Measure logo
Measure

Crayon Enable delivers real-time competitive insights in tools like Salesforce and Slack, giving sales teams instant access to battlecards and answers to win more deals and streamline workflows.

Compare prices for similar companies

Supplier
Crayon
InsideView
Median Contract Value$30,000$32,101
Avg Savings20.19%-

Negotiation insights

Discount levers
Success potential
What you can give to move the needle on pricing
RenewalsNew purchases

Multi-Year
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Case Study / Reference
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Expected Growth / Economies of Scale
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End of Quarter Signature
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Quick Sales Process / Signature
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Vendr community insights for Crayon

Company with 201-1000 employeesThis year
"Dorothea Thomas Dorothea.Murphy@crayon.com is a great contact to have at Crayon for account info, pricing, Microsoft info"
Company with 201-1000 employeesThis year
"They removed our 20% discount at renewal, but we were able to negotiate a 10% discount through voicing industry standard price increases and a firm budget. "
Company with 201-1000 employeesA while ago
"We descoped at renewal with no increase in price per product. "
Company with 201-1000 employeesA while ago
"We initially planned to renew our competitor tracking subscription at the same level as before. Initially, the Crayon team proposed a 10K uplift, raising our cost from $30K to $40K, and suggested moving us to a larger package that included three additional competitors. While we were open to expanding our usage, the proposed price increase wasn't in line with our expectations. Consequently, we communicated our decision to remain on our current plan. Subsequently, when Crayon proposed a 7% increase on our Annual Recurring Revenue (ARR) to maintain our existing plan at $32K, we saw an opportunity for negotiation. We agreed to this pricing adjustment on the condition that the larger package could be obtained at the same cost, to which they agreed. To facilitate this agreement, we also opted for an early renewal. As a result, we successfully reduced our expenses by $8K compared to the original proposal for the larger package."
Company with 201-1000 employeesA while ago
"We were able to negotiate a 5% price cap instead of the "one-time discount" language proposed. "
Company with 201-1000 employeesA while ago
"We were able to secure a flat discount when scope was remaining unchanged from the previous term by leveraging budget restraints, claiming that there was no communication about an uplift and that the budget had been pre-set/approved for a flat renewal."
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