Make (formerly Integromat) is a visual automation platform that connects apps, services, and APIs to build workflows without code. Organizations use Make to automate repetitive tasks, sync data across systems, and orchestrate complex multi-step processes. Pricing is based on the number of operations (individual actions or data transfers) executed per month, with tiered plans that scale from individual users to enterprise teams.
Evaluating Make or planning a purchase?
Vendr's pricing analysis agent uses anonymized contract data to show what similar companies typically pay and where negotiation leverage exists—whether you're estimating budget, comparing options, or reviewing a quote. Explore Make pricing with Vendr.
This guide combines Make's published pricing with Vendr's dataset and analysis to break down Make pricing in 2026, including:
Whether you're evaluating Make for the first time or preparing for renewal, this guide is designed to help you budget accurately and negotiate with clearer market context.
Make pricing is structured around operations—each action a scenario performs (reading data, writing to an app, transforming information) counts as one operation. Plans are tiered by monthly operation limits, with additional costs for premium app connectors, extra data storage, and team seats.
Core pricing components:
Observed Outcomes:
Based on Vendr transaction data, buyers often achieve below-list pricing through annual prepayment, multi-year commitments, and volume-based negotiation. Teams with predictable high-volume usage (100K+ operations/month) commonly secure custom pricing that reduces effective per-operation costs.
Benchmarking context:
See what similar companies pay for Make to assess whether a given quote reflects typical market outcomes.
Pricing Structure:
Make Free is available at no cost and includes 1,000 operations per month, access to core app integrations, and basic scenario-building features. It supports two active scenarios and is designed for individual users testing automation workflows.
Observed Outcomes:
Free tier users typically migrate to paid plans once operation limits or scenario caps are reached. Vendr data shows that teams evaluating Make often start on Free to validate use cases before committing to annual contracts on Core or Pro tiers.
Benchmarking context:
Compare Make's paid tiers with Vendr to understand when upgrading delivers better value than managing operation limits on Free.
Pricing Structure:
Make Core is listed at $9 per month (billed annually) or $10.59 per month (billed monthly) and includes 10,000 operations per month. It supports unlimited active scenarios, basic app integrations, and one user seat.
Observed Outcomes:
Buyers often achieve pricing below list through annual prepayment and bundling with higher-tier plans. Small teams with moderate automation needs commonly use Core as an entry point before scaling to Pro or Teams.
Benchmarking context:
In Vendr's dataset, buyers frequently negotiate discounts on Core annual contracts when committing to multi-year terms or bundling with premium app access. Get your custom Make Core price estimate.
Pricing Structure:
Make Pro is listed at $16 per month (billed annually) or $18.82 per month (billed monthly) and includes 10,000 operations per month, priority execution, advanced scheduling, and two user seats. Additional operations and premium apps are available as add-ons.
Observed Outcomes:
Pro is commonly selected by small to mid-sized teams with complex workflows requiring priority execution and collaboration. Buyers often achieve below-list pricing through annual commitments and volume-based negotiation.
Benchmarking context:
Vendr transaction data shows that Pro buyers with higher operation volumes often secure lower per-operation pricing through custom packages that bundle base subscription, premium apps, and additional operations. Explore Make Pro pricing with Vendr.
Pricing Structure:
Make Teams is listed at $29 per month per user (billed annually) or $34.12 per month per user (billed monthly) and includes 10,000 operations per user per month, unlimited scenarios, team collaboration features, and access to premium apps. Additional operations and storage are available as add-ons.
Observed Outcomes:
Teams is commonly selected by mid-market organizations with multiple users and high-volume automation needs. Buyers often negotiate volume-based discounts and custom operation packages that reduce effective per-seat and per-operation costs.
Benchmarking context:
Based on Make deals in Vendr's dataset, Teams buyers with multiple seats and high operation volumes commonly achieve below-list pricing through annual prepayment and multi-year commitments. See what similar companies pay for Make Teams.
Pricing Structure:
Make Enterprise pricing is custom and based on operation volume, user count, premium app requirements, dedicated support, SLAs, and advanced security features. Enterprise contracts typically include custom operation packages, priority support, SSO, audit logs, and dedicated account management.
Observed Outcomes:
Enterprise buyers commonly negotiate custom pricing that significantly reduces per-operation and per-seat costs compared to list rates. Multi-year commitments, volume commitments, and bundling premium apps into base pricing are common levers.
Benchmarking context:
Vendr's dataset shows that Enterprise buyers with high operation volumes and multiple users often achieve lower effective pricing through volume-based negotiation and multi-year terms. Get your custom Make Enterprise price estimate.
Understanding the components that influence total cost helps buyers budget accurately and identify negotiation opportunities.
Operation volume:
The primary cost driver. Each action a scenario performs—reading a record, writing to an app, transforming data—counts as one operation. High-volume workflows (data syncs, batch processing, frequent triggers) consume operations quickly.
Premium app connectors:
Access to enterprise platforms (Salesforce, NetSuite, SAP, Workday, etc.) requires additional fees. Premium app costs are typically bundled into Teams and Enterprise plans but may be add-ons for Core and Pro.
User seats:
Teams and Enterprise plans charge per user. Organizations with many collaborators building and managing scenarios incur higher seat costs.
Data storage and transfer:
Base plans include limited data storage for logs, files, and scenario history. High-volume users or those storing large files may require additional storage capacity.
Overages:
Exceeding monthly operation limits triggers overage charges. Buyers with unpredictable usage should negotiate overage rates or purchase operation packs in advance.
Support and SLAs:
Enterprise plans include priority support and service-level agreements. Standard plans rely on community support and email-based assistance.
Benchmarking context:
Vendr's pricing tools analyze anonymized transaction data to show how operation volume, premium apps, and user count impact total cost across different Make configurations.
Beyond base subscription pricing, several cost drivers can increase total spend if not anticipated during budgeting and negotiation.
Premium app fees:
Access to enterprise connectors (Salesforce, NetSuite, SAP, etc.) often requires additional fees. Buyers should confirm which apps are included in their plan tier and negotiate premium app access into base pricing where possible.
Operation overages:
Exceeding monthly operation limits triggers overage charges, which can be significantly higher than bundled operation rates. Buyers with variable or growing usage should negotiate favorable overage rates or purchase operation packs in advance.
Additional data storage:
Base plans include limited storage for logs, files, and scenario history. High-volume users or those storing large files may incur additional storage fees. Confirm storage limits and overage rates during negotiation.
User seat expansion:
Adding users mid-contract on Teams or Enterprise plans may trigger pro-rated charges or require contract amendments. Buyers should negotiate flexible seat expansion terms and confirm whether unused seats can be reallocated.
Professional services and onboarding:
Enterprise buyers may require implementation support, custom integrations, or training. These services are typically quoted separately and can add 10–20% to first-year costs.
Annual price increases:
Make contracts often include annual price escalation clauses (3–5%). Buyers should negotiate caps on annual increases or lock in multi-year pricing to avoid compounding cost growth.
Benchmarking context:
Based on anonymized Make transactions in Vendr's platform, buyers who proactively address premium apps, overages, and storage during initial negotiation often achieve lower total cost of ownership over the contract term. See what similar companies pay for Make.
Actual pricing varies based on operation volume, user count, premium app requirements, and negotiation leverage. Buyers often achieve below-list pricing through annual prepayment, multi-year commitments, and volume-based negotiation.
Small teams (1–5 users, 10K–50K operations/month):
Buyers in this segment commonly use Core or Pro plans with occasional premium app access. Annual contracts and prepayment often yield discounts below list pricing.
Mid-market teams (5–25 users, 50K–250K operations/month):
Teams plans with bundled premium apps and custom operation packages are common. Buyers often negotiate volume-based discounts and favorable overage rates.
Enterprise organizations (25+ users, 250K+ operations/month):
Custom Enterprise pricing with dedicated support, SLAs, and advanced security features. Multi-year commitments and volume commitments commonly drive significant discounts.
Benchmarking context:
Vendr's pricing benchmarks provide percentile-based ranges for Make contracts across different operation volumes, user counts, and plan tiers, helping buyers assess whether a given quote reflects typical market outcomes for similar scope.
These insights are based on anonymized Make deals in Vendr's dataset across a wide range of company sizes and contract structures. Buyers can approach negotiation with clearer market context by understanding common levers, timing dynamics, and supplier behavior.
Make sales teams respond to clear budget parameters and competitive pressure. Buyers who engage 60–90 days before a decision deadline and anchor to budget constraints early in the process often achieve better outcomes than those who wait until the final weeks.
Competitive benchmarks:
Vendr's pricing tools show percentile-based benchmarks for Make contracts across different operation volumes and user counts, helping buyers establish credible budget anchors.
Make offers meaningful discounts for annual prepayment and multi-year commitments. Buyers who commit to 2–3 year terms commonly achieve lower effective pricing than month-to-month contracts.
Vendr data shows that multi-year deals often include locked pricing (no annual escalation) and flexible operation packages that accommodate growth without triggering mid-contract amendments.
Buyers with high or variable operation volumes should negotiate custom operation packages that reduce per-operation costs and establish favorable overage rates. Bundling operations into annual commitments often yields better pricing than purchasing operations on-demand.
Based on anonymized Make transactions in Vendr's platform, buyers who negotiate overage rates during initial contract discussions often achieve lower overage pricing than standard published rates.
Premium app access (Salesforce, NetSuite, SAP, etc.) is often quoted as an add-on. Buyers should negotiate premium app access into base subscription pricing, especially when committing to multi-year terms or high operation volumes.
Vendr transaction data shows that buyers who bundle premium apps during initial negotiation often achieve lower total cost than those who add premium apps mid-contract.
Make competes directly with Zapier, Workato, Tray.io, and other automation platforms. Buyers actively evaluating alternatives or demonstrating willingness to switch often achieve better pricing and terms.
Mentioning active evaluations of Zapier (for simplicity and ease of use) or Workato (for enterprise features and governance) can create urgency and improve Make's willingness to negotiate.
Competitive context:
Compare Make pricing to alternatives using Vendr's benchmarks to understand how Make's pricing and terms stack up against Zapier, Workato, and Tray.io for similar requirements.
Make's fiscal year ends December 31. Buyers negotiating in Q4 (October–December) often see increased flexibility on pricing, terms, and concessions as sales teams work to close year-end quotas.
Vendr data shows that Q4 deals commonly achieve better pricing than Q1 or Q2 transactions for comparable scope.
Buyers anticipating user or operation growth should negotiate flexible expansion terms that allow adding seats or operations mid-contract without triggering amendments or penalties. Establishing pre-negotiated rates for additional users and operations provides cost predictability.
Based on Make deals in Vendr's dataset, buyers who negotiate growth terms upfront often achieve lower incremental costs than those who add capacity mid-contract at standard rates.
These insights are based on anonymized Make deals in Vendr's dataset across a wide range of company sizes and contract structures. Buyers can explore these insights directly using Vendr's free pricing and negotiation tools:
Make competes with Zapier, Workato, Tray.io, and other automation platforms. Pricing structures, operation limits, and negotiation dynamics vary significantly across vendors.
| Pricing component | Make | Zapier |
|---|---|---|
| Entry-level paid plan | $9/month (10K operations) | $19.99/month (750 tasks) |
| Mid-tier plan | $16/month (10K operations, 2 users) | $49/month (2K tasks) |
| Team plan | $29/month per user (10K operations/user) | $69/month per user (50K tasks/team) |
| Premium apps | Add-on or bundled (Teams+) | Included in Professional+ |
| Estimated annual cost (5 users, 100K operations/month) | $2,000–$3,500 | $3,500–$5,500 |
Benchmarking context:
Compare Make and Zapier pricing using Vendr's transaction data to see which platform delivers better value for your operation volume and workflow complexity.
| Pricing component | Make | Workato |
|---|---|---|
| Entry-level pricing | $9/month (10K operations) | Custom (typically $10K+ annually) |
| Mid-market pricing | $29/month per user (Teams) | Custom (typically $25K–$75K annually) |
| Enterprise pricing | Custom | Custom (typically $75K+ annually) |
| Premium apps | Add-on or bundled | Included |
| Estimated annual cost (10 users, 250K operations/month) | $5,000–$10,000 | $40,000–$80,000 |
Benchmarking context:
Compare Make and Workato pricing to understand total cost of ownership across different operation volumes and enterprise feature requirements.
| Pricing component | Make | Tray.io |
|---|---|---|
| Entry-level pricing | $9/month (10K operations) | Custom (typically $15K+ annually) |
| Mid-market pricing | $29/month per user (Teams) | Custom (typically $30K–$60K annually) |
| Enterprise pricing | Custom | Custom (typically $60K+ annually) |
| Premium apps | Add-on or bundled | Included |
| Estimated annual cost (10 users, 250K operations/month) | $5,000–$10,000 | $35,000–$70,000 |
Benchmarking context:
Compare Make and Tray.io pricing using Vendr's dataset to assess which platform delivers better value for your integration requirements and budget.
Based on anonymized Make transactions in Vendr's platform over the past 12 months:
Vendr's dataset shows that buyers who combine annual prepayment, multi-year terms, and volume commitments often achieve below-list pricing for comparable scope.
Negotiation guidance:
Vendr's Make negotiation playbooks provide supplier-specific tactics, timing strategies, and leverage points to help buyers achieve better pricing and terms.
Based on Make transactions in Vendr's database:
Vendr data shows that buyers with multiple premium apps commonly negotiate bundled pricing that reduces effective per-app costs.
Benchmarking context:
See what similar companies pay for Make premium apps using Vendr's percentile-based benchmarks.
Based on anonymized Make deals in Vendr's platform:
Vendr's dataset shows that buyers with variable or growing usage should negotiate favorable overage rates and pre-purchase operation packs to avoid unexpected cost spikes.
Negotiation guidance:
Vendr's pricing tools help buyers model operation usage and negotiate overage rates that align with actual consumption patterns.
Based on Make renewal transactions in Vendr's database over the past 12 months:
Vendr data shows that renewal buyers who proactively address pricing, scope growth, and competitive alternatives often achieve lower total cost over the renewal term.
Benchmarking context:
Compare your Make renewal quote to market benchmarks using Vendr's percentile-based pricing data.
Based on anonymized Make transactions in Vendr's platform:
Vendr's dataset shows that buyers who negotiate flexible growth terms, locked pricing, and favorable auto-renewal clauses often achieve lower total cost of ownership over the contract term.
Negotiation guidance:
Vendr's Make negotiation playbooks provide detailed guidance on contract terms, renewal clauses, and exit provisions.
Core is designed for individual users with moderate automation needs. Pro adds priority execution and advanced scheduling for power users. Teams adds collaboration features, premium apps, and scales with additional users.
Each action a scenario performs—reading a record, writing to an app, transforming data, sending a notification—counts as one operation. A scenario that reads 10 records from Google Sheets, transforms them, and writes them to Salesforce consumes 30 operations (10 read + 10 transform + 10 write).
High-volume workflows (data syncs, batch processing, frequent triggers) consume operations quickly. Buyers should estimate operation usage based on workflow frequency, data volume, and complexity.
Make offers premium connectors to enterprise platforms including Salesforce, NetSuite, SAP, Workday, Microsoft Dynamics, Oracle, and others. Premium app access is typically an add-on for Core and Pro plans and bundled into Teams and Enterprise plans.
Buyers should confirm which apps are included in their plan tier and negotiate premium app access into base pricing where possible.
Yes, but adding users or operations mid-contract may trigger pro-rated charges or require contract amendments. Buyers should negotiate flexible expansion terms during initial contract discussions, including pre-negotiated rates for additional users and operations.
Vendr data shows that buyers who negotiate growth terms upfront often achieve lower incremental costs than those who add capacity mid-contract at standard rates.
Based on analysis of anonymized Make deals in Vendr's dataset, buyers who prepare carefully and evaluate alternatives often secure meaningfully better pricing than those who accept initial quotes.
Key takeaways:
Regardless of platform choice, the most important step is clearly defining requirements, understanding total cost drivers, and benchmarking pricing against comparable deals before committing.
Vendr's pricing and negotiation tools analyze anonymized transaction data to surface percentile-based benchmarks, competitive comparisons, and observed negotiation patterns, helping buyers assess how a given Make quote compares to recent market outcomes for similar scope.
This guide is updated regularly to reflect recent Make pricing and negotiation trends. Consider revisiting it ahead of any new purchase or renewal to account for changing market conditions. Last updated: February 2026.