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TechTarget Pricing

TechTarget's Priority Engine is designed to empower B2B technology organizations by identifying active, in-market accounts and delivering detailed purchase intent data. While specific list prices are not publicly available, TechTarget operates on a tiered pricing model that caters to different organizational needs and sizes. The pricing symbol associated with TechTarget is denoted as "$$", indicating a mid-range cost relative to competitors in the market.

Organizations interested in TechTarget's offerings can expect a pricing structure that aligns with the value provided by its Priority Engine. The platform's ability to enhance sales productivity, improve Account-Based Marketing (ABM) performance, and maximize demand generation makes it a strategic investment. For precise pricing details tailored to specific requirements, potential buyers are encouraged to reach out directly to TechTarget for a customized quote that reflects their unique business needs and objectives.

TechTarget Negotiation Insights

When it comes to negotiating your TechTarget contract, it's essential to understand the various aspects that can influence the final agreement. Here's a glimpse into the kind of strategic insights Vendr offers:

Discount Lever: Volume Commitment

One effective discount lever for TechTarget is committing to a higher volume of services. By agreeing to purchase more, you may be able to negotiate a lower rate per unit or service. This can be particularly advantageous if you anticipate an increase in usage or expansion within your organization.

Commercial Item: Multi-Year Contracts

Consider opting for a multi-year contract with TechTarget. Suppliers often provide favorable pricing for longer-term commitments, as it ensures consistent revenue for them and cost savings for you over time. However, it's crucial to evaluate your long-term needs to ensure this aligns with your business objectives.

To explore the full range of negotiation levers and commercial items that could enhance your TechTarget contract discussions, we invite you to sign up for a Vendr free trial account. Unlock access to our comprehensive database of negotiation insights, tailored to help you secure the best possible terms for your SaaS purchases.

Community Insights for TechTarget

Here are some recent insights from our community on procuring TechTarget:

  1. "We received a 17% discount on this new purchase through mentioning other proposals and setting a firm budget." - Community Insight was posted recently.
  2. "We received a 17% discount on a new purchase for a custom package." - Community Insight was posted recently.

Learn more about how to leverage competitive proposals and budget constraints to secure discounts on your TechTarget purchase.

Also, you can gain additional insights such as the estimated time to implement TechTarget, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process by signing up for a free forever Vendr account. There are more community insights available for TechTarget when you join.

TechTarget Competitors

When exploring the landscape of data-driven marketing and sales solutions, it's essential to consider various options to find the one that aligns best with your business needs. Below, we delve into three notable competitors of TechTarget: 6sense, Bombora, and Demandbase. Each offers unique features and pricing structures that cater to different aspects of account-based marketing and sales intelligence.


6sense specializes in account engagement and predictive analytics, providing insights that help businesses identify potential buyers early in the purchase cycle. Their platform leverages artificial intelligence to score accounts based on their likelihood to convert, enabling targeted marketing campaigns and sales outreach. Pricing for 6sense is typically customized based on the specific needs and scale of your organization, so reaching out directly for a quote is recommended.

Check out our guide on 6sense pricing for more info.


Bombora stands out with its focus on intent data, which tracks the online research behavior of businesses to pinpoint when they're actively considering a purchase. This information allows companies to tailor their marketing efforts to prospects showing a high level of interest in specific topics. Bombora operates on a subscription model, and while prices are not publicly listed, they offer tiered plans that can be scaled according to the size and requirements of your business.


Demandbase is a leader in account-based experience (ABX), combining account-based marketing with personalization to create a more engaging buyer journey. Their platform offers a suite of tools for identifying high-value accounts, engaging them with personalized content, and measuring the impact of ABX strategies. Demandbase's pricing is also not publicly available, but they provide customized plans based on the services and volume your company needs.

Check out our guide on Demandbase pricing for more info.

In your quest for the right marketing and sales intelligence tool, it's crucial to weigh the offerings and pricing structures of these competitors against your specific goals and budget. Remember, the best choice is one that not only fits your current needs but also scales with your business's growth.

TechTarget Overview

TechTarget is an innovative software solution designed to streamline the way businesses gather and utilize technology-related information. It serves as a comprehensive platform that empowers SaaS users to make informed decisions by providing them with targeted, data-driven insights. TechTarget's robust analytics and advanced features enable organizations to identify and engage more effectively with tech buyers, optimizing their market strategies and enhancing overall business performance.

Compliance and Security

TechTarget is committed to maintaining the highest standards of data protection and compliance. Adhering to the General Data Protection Regulation (GDPR), TechTarget ensures that all user data is processed with the utmost respect for privacy and in accordance with the relevant legal frameworks. The platform also meets the rigorous requirements of SOC2, demonstrating its dedication to security, availability, processing integrity, confidentiality, and privacy.

In addition to these compliances, TechTarget incorporates advanced security measures such as Multi-Factor Authentication (MFA) and Single Sign-On (SSO) capabilities. These features not only provide an additional layer of security but also offer a seamless and user-friendly experience for all stakeholders. Furthermore, TechTarget's adherence to regulations concerning Personally Identifiable Information (PII) and Data Processing Agreements (DPA) ensures that it manages and protects customer data responsibly, fostering trust and confidence among its users.

Additional Resources

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TechTarget by the numbers

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TechTarget pricing: frequently asked questions

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