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Webflow

Build responsive websites in your browser, then host with us or export your code to host wherever. Discover the professional website builder made for designers.

|Visit webflow.com

How much does Webflow cost?

Median buyer pays
$40,000
per year
Based on data from 97 purchases, with buyers saving 14% on average.
Median: $40,000
$10,000
$86,296
LowHigh
See detailed pricing for your specific purchase

About Webflow

Webflow Overview

Build responsive websites in your browser, then host with us or export your code to host wherever. Discover the professional website builder made for designers.

Webflow's 18 Products

Webflow Designer & Workspace: Enterprise logo
Webflow Designer & Workspace: Enterprise

Providing teams with advanced web design and collaboration tools, this solution enables organizations to create, manage, and scale websites within a secure, unified workspace. Features include 5 seat Enterprise workspace (Admin- level users with Designer access), Single Sign-On (SSO), page branching, supporting enterprise governance.

Webflow Designer & Workspace: Professional logo
Webflow Designer & Workspace: Professional

Enables organizations and design teams to build, manage, and launch websites collaboratively through a visual development interface and integrated workspace tools. Supports advanced visual design, reusable components, custom code, and professional site management capabilities. Includes 5 seat Enterprise workspace (Admin-level users with Designer access).

Webflow Ecommerce Site: Advanced logo
Webflow Ecommerce Site: Advanced

Designed for high-volume online stores, this plan enables businesses to manage large product catalogs, scale operations, and handle increased traffic with advanced e-commerce capabilities. It supports up to 15,000 products, removes transaction fees, and includes all core business features to facilitate efficient sales and checkout experiences across growing digital storefronts.

Webflow Ecommerce Site: Plus logo
Webflow Ecommerce Site: Plus

Streamlining online store management for growing businesses, this plan enables users to sell up to 5,000 products while eliminating transaction fees and providing advanced features for scaling e-commerce operations. It builds on the core functionality of Webflow’s Business Site Plan, adding robust inventory, order management, and checkout customization designed for more complex e-commerce needs.

Webflow Ecommerce Site: Standard logo
Webflow Ecommerce Site: Standard

Enabling businesses to launch and manage an online store, this plan combines content management features with essential e-commerce capabilities such as product listing, cart, and checkout functionality. It includes inventory management, CMS collections, and integrated payment processing, supporting up to 500 products and charging a transaction fee on each sale.

Webflow Optimize logo
Webflow Optimize

Teams seeking to maximize website performance can use a unified tool for A/B testing, personalized user experiences, and AI-driven optimization that adapts content to individual visitors. Marketers and developers can experiment with web layouts and messaging, segment audiences, and apply machine learning to improve engagement and conversion outcomes—all managed directly within the Webflow environment for streamlined workflows and analytics.

Webflow Site: Basic logo
Webflow Site: Basic

Enables small businesses and individuals to publish secure, static websites on a custom domain without content management system (CMS) capabilities. Provides essential website hosting, supports up to 150 static pages, unlimited form submissions, and includes built-in SEO controls and up to 10 GB bandwidth.

Webflow Site: Business logo
Webflow Site: Business

Addressing the needs of growing organizations, this plan supports high-traffic websites with advanced capabilities for content management, bandwidth, and team collaboration. It enables businesses to handle larger content libraries, increased monthly visits, and expanded editing rights, streamlining the management and scale of complex web projects.

Webflow Site: CMS logo
Webflow Site: CMS

Managing and publishing dynamic content at scale becomes efficient with a platform that unifies content management, design, and developer workflows in a single environment. Webflow CMS enables teams to visually create, update, and organize content directly on the design canvas, while offering developers robust headless APIs to programmatically deliver content across digital channels.

Webflow Site: Enterprise Lite Compliance logo
Webflow Site: Enterprise Lite Compliance

Addressing the demands of organizations that require enhanced compliance, governance, and security controls, this solution offers advanced authentication, granular role-based authorization, detailed activity logging, and automated offboarding processes to support enterprise IT needs. Capabilities such as Single Sign-On (SSO), two-factor authentication, custom user roles, site-specific access, and exportable audit logs help organizations meet compliance requirements and manage risk at scale.

Webflow Site: Starter logo
Webflow Site: Starter

Enabling individuals and teams to explore website design and development without upfront costs, this entry-level tier allows users to create and publish basic sites on a branded subdomain while evaluating Webflow’s core capabilities. It supports hands-on prototyping and experimentation, offering limited CMS functionality and essential features suitable for testing concepts or building simple landing pages.

Webflow Workspace for Freelancers & Agencies: Agency logo
Webflow Workspace for Freelancers & Agencies: Agency

Streamlining digital workflows for client-serving businesses, this solution enables agencies to build, launch, and manage multiple websites at scale through an intuitive visual CMS and collaboration tools. Key capabilities include programmatic content delivery, customizable permissions for team collaboration, and the ability to empower clients with secure, client-friendly editing access.

Webflow Workspace for Freelancers & Agencies: Free logo
Webflow Workspace for Freelancers & Agencies: Free

Enabling new users and small teams to experiment and get started, this free plan offers essential tools to design, build, and publish websites on a Webflow.io subdomain. It provides core Webflow visual development features with limits suitable for prototypes, learning, and simple web projects, including restricted page, CMS, and bandwidth capacities.

Webflow Workspace for Freelancers & Agencies: Freelancer logo
Webflow Workspace for Freelancers & Agencies: Freelancer

Designed to streamline project management for independent professionals and small agencies, this plan enables efficient collaboration within client projects, offers expansive staging capabilities, and provides access to essential CMS and custom code features. It supports flexible project development with up to 10 staging sites, full CMS functionality, and the ability to export code for client handoff or external hosting.

Webflow Workspace for Teams: Core logo
Webflow Workspace for Teams: Core

Enabling growing teams to collaborate and build complex websites efficiently, this plan offers advanced content management capabilities, flexible permissions, and team-oriented workflows. It supports multi-user roles with granular access controls, increased CMS item limits, and features designed to streamline website operations and scaling for businesses.

Webflow Workspace for Teams: Enterprise logo
Webflow Workspace for Teams: Enterprise

Large organizations seeking advanced website management, scalability, and security can streamline web development and content workflows, reduce IT dependence, and support large teams with granular roles and permissions. Webflow Enterprise enables businesses to build custom, responsive sites, handle high traffic, ensure compliance, and integrate tailored solutions—all supported by dedicated onboarding and priority support.

Webflow Workspace for Teams: Free logo
Webflow Workspace for Teams: Free

Designed to lower barriers for new users and small projects, this plan enables individuals and businesses to explore Webflow’s core website builder and basic CMS capabilities at no cost. The plan offers limited publishing and content management functionality, allowing users to test prototypes, portfolios, or simple sites hosted on a Webflow.io subdomain.

Webflow Workspace for Teams: Growth logo
Webflow Workspace for Teams: Growth

Designed for teams requiring advanced site management, workspace controls, and publishing capabilities, this solution enables growing businesses to collaborate efficiently on website projects. It offers enhanced permissions, increased capacity for team members, and scalable publishing limits to support organizational growth and complex workflows.

Compare prices for similar companies

Supplier
Webflow
Acquia
Median Contract Value$40,000$35,420
Avg Savings14.14%-

Negotiation insights

Discount levers
Success potential
What you can give to move the needle on pricing
RenewalsNew purchases

Multi-Year
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Case Study / Reference
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Expected Growth / Economies of Scale
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End of Quarter Signature
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Quick Sales Process / Signature
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Vendr community insights for Webflow

Company with 201-1000 employeesThis year
"Refused to negotiate mid term despite increase of usage needed. "
Company with 201-1000 employeesThis year
"We were able to get a discount on the proposed price of our mid-contract upgrade by leveraging economies of scale and the budget constraints associated with unanticipated expansion."
Company with 201-1000 employeesThis year
"We were able to double our allotted global page views and add a dedicated CSM to our account by citing the speed our our expansion, probability of future growth, and the emphasis our leadership team places on adequate supplier support."
Company with 201-1000 employeesThis year
"Webflow will not discount on Optimize and Analyze add-ons. They said this is because it's based on Global Annual Page Views & Sessions."
Company with 201-1000 employeesThis year
"Webflow is implementing an uplift for all contracts upon renewal, this can be lowered on multiyear contracts."
Company with 201-1000 employeesThis year
"We were able to get a discount in exchange for an EOQ signature. In order to get higher discounts, the rep said that it would need to go to the VP level and after that, the CFO. Webflow hired a new CFO in Q3 of 2024 and he has tightened things up when it comes to discounting."
Company with 201-1000 employeesThis year
"Webflow will not allow redlines for under $100k ARR."
Company with 201-1000 employeesThis year
"For Webflow's Glod Plus support tier, they provide an SLA and technical architect on the account."
Company with 201-1000 employeesThis year
"Recent pricing changes: https://webflow.com/blog/pricing-and-product-updates-wxp-2024"
Company with 201-1000 employeesThis year
"Account Managers and CSMs at Webflow claim to not have any discount authority and need to escalate- this includes for user growth and additional products. However, the Account Executive on the account does have minimal discounting abilities for multi-year purchases and right now, Webflow has a standard uplift increase on renewals that can be reduced when committing to a multiyear."
Company with 201-1000 employeesA while ago
"We were able to leverage a quick signature process (within the week of negotiations) along with a multi-year to get a discount on our new purchase. We also had to add more designer seats due to a change in Webflow's pricing structure and got them for free. "
Company with 201-1000 employeesA while ago
"By agreeing to a quick turnaround for signature, we were able to get a discount on a new, one year contract with Webflow. We learned that Webflow does highly recommend keeping auto-renewal on in case of a contract lapse because your properties will go down but were able to get that turned off. We also learned that Net60, semi-annual payments were a hard ask but they were able to get Net45, annual payments approved. Lastly, it's also worth noting that for legal reviews, they've partnered with TermScout (an independent 3rd party that rates and analyzes tech contracts) who rated Webflow's enterprise MSA to be 70% "favorable" for those looking to enter into agreements with them."
Company with 201-1000 employeesA while ago
"Webflow originally proposed a 25% uplift at renewal citing existing discounts being removed. We secured a discount by leveraging a 24 month agreement and budget constraints."
Company with 201-1000 employeesA while ago
"Offered a discount on a new purchase for Enterprise in exchange for an end of month sign by date."
Company with 201-1000 employeesA while ago
"Webflow was willing to give a discount for a 2 year term, if signed by the end of the year. "
Company with 201-1000 employeesA while ago
"We were able to keep our legacy pricing at this renewal. They did not require us to switch off it to list price. "
Company with 201-1000 employeesA while ago
"Webflow was willing to offer a 33% discount in exchange for a 2 year term and signing by the end of the month (December)."
Company with 201-1000 employeesA while ago
"Webflow reps can offer discounts only up to a certain threshold. After that, it requires manager approval."
Company with 201-1000 employeesA while ago
"Webflow proposed an uplift for a 12 month renewal. We leveraged timing of signature and budget constraints to lower the uplift for a 12 month renewal agreement."
Company with 201-1000 employeesA while ago
"After extensive pushback, was able to get the Auto renewal removed as required by internal policy "
Company with 201-1000 employeesA while ago
"We were able to secure a flat renewal with no increase in price. "
Company with 201-1000 employeesA while ago
"Webflow prioritizes different levels of support to purchase (Gold, Silver, Gold+). The higher up of support tier you have, the more leverage you have with their finance team for further discounting. "
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