Present competitors as an alternative during negotiations to drive costs down. Provide specific competitor quotes that significantly undercut Brandfolder, highlighting functionalities that match your needs. This tactic can assert pressure on Brandfolder to reevaluate their pricing and terms to retain your business.
Challenge any proposed uplift in the renewal by negotiating for it to be removed, especially if past contracts did not include this clause. Use the argument that your growing user base should yield lower costs per user. Additionally, leverage any budgetary constraints to reinforce your case for stable pricing.
Negotiate to eliminate any auto-renewal clauses from the contract, as this allows for better negotiation leverage at subsequent renewals. Make it clear that this is now a requirement imposed by your finance/legal team to ensure no automatic commitments lead to unfavorable terms.
Propose participation in case studies or logo usage rights that would enhance Brandfolder's marketing efforts, but stipulate that this must be reciprocated with pricing benefits. This could lead to goodwill in negotiations as two parties benefit mutually.
Emphasize your growth in terms of user acquisition or usage increase to negotiate better rates per user. The argument is that as your volume increases, the pricing per unit should decrease, resulting in more favorable terms due to economies of scale.