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About

Brandfolder

Brandfolder is a global software company that provides cloud-based digital asset management platform that helps organizations manage and distribute their brand assets.

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How much does Brandfolder cost?

Median contract value
$19,685
per year
Based on data from 36 purchases, with buyers saving 23% on average.
Median: $19,685
$9,000
$41,290
LowHigh
See detailed pricing for your specific purchase

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How does Brandfolder price and package their products?
View pricing on Brandfolder's website
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Enterprise
Contact for pricingPricing ModelAnnual subscriptionBillingAnnualTerm Length1 yearPopular FeaturesCustomizable brand templates, centralized asset management

Compare prices for similar companies

Supplier
Brandfolder
Frontify
Median Contract Value$19,685$42,630
Avg Savings22.75%5.01%

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Negotiating with Brandfolder

Negotiation Tips

Present competitors as an alternative during negotiations to drive costs down. Provide specific competitor quotes that significantly undercut Brandfolder, highlighting functionalities that match your needs. This tactic can assert pressure on Brandfolder to reevaluate their pricing and terms to retain your business.
Challenge any proposed uplift in the renewal by negotiating for it to be removed, especially if past contracts did not include this clause. Use the argument that your growing user base should yield lower costs per user. Additionally, leverage any budgetary constraints to reinforce your case for stable pricing.
Negotiate to eliminate any auto-renewal clauses from the contract, as this allows for better negotiation leverage at subsequent renewals. Make it clear that this is now a requirement imposed by your finance/legal team to ensure no automatic commitments lead to unfavorable terms.
Propose participation in case studies or logo usage rights that would enhance Brandfolder's marketing efforts, but stipulate that this must be reciprocated with pricing benefits. This could lead to goodwill in negotiations as two parties benefit mutually.
Emphasize your growth in terms of user acquisition or usage increase to negotiate better rates per user. The argument is that as your volume increases, the pricing per unit should decrease, resulting in more favorable terms due to economies of scale.

Considerations when buying Brandfolder

OwnershipBrandfolder is a global software company that provides cloud-based digital asset management solutions.
Fiscal year endDecember 31
Best months to buyOctober, November, December
Payment TermsAnnual upfront payment, Monthly installment options may be available
Upgrades/downgradesBrandfolder only offers upgrades for its services.
Redline thresholdRedline threshold estimate is $50k.

Vendr community insights for Brandfolder

What real buyers recommend in the negotiation process

Company with 201-1000 employeesA while ago
Brandfolder/Smartsheet is working to move users to a new pricing model, which includes more features for a higher cost. They are allowing current users to stay on the same plan upon renewal, but are offering significant discounts to get them to move to the new model.
Company with 201-1000 employeesA while ago
Brandfolder was acquired by Smartsheets in 2020 and finally transitioned all clients over to Smartsheets. This resulted in Smartsheets trying to increase pricing by 35%. We were able to push back on the pricing increase by stating that we shouldn't be penalized for being early adopters of Brandfolder pre-acquisition. Smartsheets offered to keep the price flat on a 3-year. We pushed back and they got to a flat renewal on a 1-year with minimal pushback.

Additional Info

What is Brandfolder?

Brandfolder is a global software company that provides cloud-based digital asset management platform that helps organizations manage and distribute their brand assets.
Brandfolder's 1 Product
Brandfolder
Brandfolder is a global software company headquartered in Denver, Colorado.

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

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