Hightouch
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How much does Hightouch cost?
Median buyer pays
$16,000
Based on data from 147 purchases, with buyers saving 26% on average.per year
Median: $16,000
$9,600$73,560
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See detailed pricing for your specific purchase
About Hightouch
Hightouch Overview
Hightouch enables teams to activate data from cloud warehouses by syncing it in real time into CRMs, marketing tools, Slack, and beyond—empowering operational decision-making.
Hightouch's 7 Products
Built for global operations, the platform ensures context-aware decisions across massive datasets. This tier provides 600M actions annually, suited for enterprise-wide orchestration.
AI Decisioning empowers teams to optimize messaging, channel, and timing through reinforcement learning. This tier supports up to 12M actions annually, ideal for early adoption and smaller-scale deployments.
The platform continuously learns from outcomes to drive precise campaign optimization across channels. This tier delivers 30M actions annually, supporting growing teams with expanding data needs.
Delivers advanced reinforcement learning at unmatched scale, powering hyper-personalized engagement worldwide. This edition supports 1.5B actions annually, for the largest organizations managing vast user bases.
AI agents analyze behavior in real time to personalize outreach at high velocity. Designed for scaling enterprises, this edition includes 120M actions annually, enabling broader audience coverage.
Enables real-time activation of warehouse data across marketing, sales, and analytics tools with modular components, strong governance, and AI-powered personalization—without duplicating data or involving engineers.
Syncs warehouse data to 250+ business tools in real time, delivering fast, secure, and scalable pipelines with developer-friendly features for seamless and efficient data activation.
Compare prices for similar companies
| Supplier | Hightouch | Census |
|---|---|---|
| Median Contract Value | $16,000 | $25,836 |
| Avg Savings | 25.94% | 21.13% |
Vendr community insights for Hightouch
Company with 201-1000 employeesThis year
"Early renewal signature, waived 5% annual increase"Company with 201-1000 employeesThis year
"Early renewal signature waived annual increase"Company with 201-1000 employeesThis year
"We could lower the uplift by reducing the sync amount as the team was not using all of the 15 in the current package. Reducing to 12 allowed us to lower costs by 20%"Company with 201-1000 employeesThis year
"We were looking to decrease our number of syncs and maintain better pricing on our renewal as a result. When we decreased the syncs, the price per sync increased as a reverse economies of scale result. Because of this, we decided to keep our renewal as is and renewed with the same number of syncs we had previously, maintaining our YoY cost."Company with 201-1000 employeesA while ago
"Hightouch honored our previous pricing upon renewal."Company with 201-1000 employeesA while ago
"Rep had informed us that the pricing model had changed. Previously we paid per destination, however, now we pay for syncs to Destinations. This was increasing our pricing for the renewal by 85%, but we were able to stand firm on budget restraints and growth to maintain a flat renewal as well as reducing the rate for additional syncs which is presented as a growth tier within their order form."Company with 201-1000 employeesA while ago
"We were able to secure a 25% discount on a single year renewal due to Hightouch moving teams from a legacy Pro plan to either full self serve or the Business tier. We chose Business in order to get free lite syncs and SSO. "Company with 201-1000 employeesA while ago
"We were able to secure a 35% discount on a single year new purchase given the new purchase dynamic. We also heavily pushed the concept of competitive reviews and leadership needing to be won over for this to move forward. "Company with 201-1000 employeesA while ago
"New pricing model means paying for Syncs, which was previously destinations. "Company with 201-1000 employeesA while ago
"We were able to remain on the Destination Plan instead of moving to Syncs, the new format for Hightouch. Hightouch shared that next year all contracts would move to the Sync structure. "Company with 201-1000 employeesA while ago
"was able to reduce the overage fee per sync by 70% by leveraging economies of scale "Company with 201-1000 employeesA while ago
"Quarterly payments add a 10% fee"Company with 201-1000 employeesA while ago
"Agreed to 60%+ discount off list price when we made this competitive with Census."Company with 201-1000 employeesA while ago
"We were able to get 15 Active Syncs included free of charge on our purchase"Company with 201-1000 employeesA while ago
"We retained our legacy subscription with multiple connection points at no additional cost year-over-year."Company with 201-1000 employeesA while ago
"Hightouch is changing their pricing structure where they will not allow us to have more than 1 connection point on the self service plan. We were forced to upgrade the the Business plan which increased our contract by $20,000. We were able to heavily leverage budget restrictions and being forced to upgrade to get our contract down to $10,000. "Company with 201-1000 employeesA while ago
"We were able to leverage growth to get a 25% discount upon renewal. "Company with 201-1000 employeesA while ago
"We were able to leverage firm budget on a net new purchase to obtain a 25% discount along with semi-annual payments. "Company with 201-1000 employeesA while ago
"Hightouch is offering flat contracts (as-is) or sync-based model for pricing.
They’re starting to migrate towards Sync-based pricing, as opposed to Destinations. Why? Destination-based pricing limited user creativity and adoption. Now there’s no potential overage just because you want to sync data to a new tool. User feedback led to this evolution in pricing."Company with 201-1000 employeesA while ago
"Hightouch is starting to migrate towards Sync-based pricing, as opposed to Destinations. Why? Destination-based pricing limited user creativity and adoption. Now there’s no potential overage just because someone wants to sync data to a new tool. User feedback led to this evolution in pricing for their team."Company with 201-1000 employeesA while ago
"We added 3 additional destinations and doubled our MAO's for our renewal and used this substantial growth and additional usage to secure a 28% (~$20k) 'CFO' discount. Additionally, we also managed to secure Net 60 payments, no auto-renewal and negotiated a price lock so there'd be no increases and we'd pay the same price upon renewal."About Vendr
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