The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About

Instructure

Instructure's educational software includes Canvas LMS, used by schools and universities worldwide. Learn why Instructure is a great place to work and to invest in.

|Visit instructure.com

How much does Instructure cost?

Median contract value
$34,865
per year
Based on data from 10 purchases.
Median: $34,865
$8,575
$77,260
LowHigh
See detailed pricing for your specific purchase

AI Quote Analysis

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How does Instructure price and package their products?
View pricing on Instructure's website
Select a product to view Instructure pricing
Standard
Contact for pricingPricing ModelCustom-based pricing dependent on institution size and requirementsBillingAnnual billing, with options for monthlyTerm LengthAnnual contracts typicallyPopular FeaturesUser-friendly interface with robust integration options.Add-OnsTier 1 Support, 24/7 Support, Intelligent Insights, Mastery Connect

Negotiating with Instructure

Negotiation Tips

By presenting other available options, you might encourage Instructure to offer a better deal. Highlight that other suppliers offering similar solutions have provided lower prices or add-on services. Share concrete examples of competitors' offers as part of your negotiation strategy.
Negotiate to remove auto-renewal clauses from your contract. This provides you with more flexibility in future negotiations and ensures that you won't be locked into unfavorable terms without before having the chance to review pricing each cycle.
If there's an anticipated uplift, emphasize your constraints regarding budgeting. Stress to Instructure that you weren't expecting substantial increases given your current usage and track record, and request the uplift be removed.
Offer to serve as a reference or participate in a case study in exchange for better terms. This technique shows Instructure the value you can bring while securing a more favorable price or additional services.
Before finalizing your agreement, review your usage of Instructure's services to ensure you're not overpaying for unused features. If your usage has decreased or certain features have not been utilized, use that data to negotiate the terms or pricing.

Considerations when buying Instructure

OwnershipInstructure is a privately held company.
Fiscal year endDecember 31
Best months to buyNovember, December
Payment TermsNet 30, Annual payment
Upgrades/downgradesYes, Instructure offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $100k.

Vendr community insights for Instructure

What real buyers recommend in the negotiation process

Company with 201-1000 employeesA while ago
Able to remove support line items for additional savings

Additional Info

What is Instructure?

Instructure's educational software includes Canvas LMS, used by schools and universities worldwide. Learn why Instructure is a great place to work and to invest in.
Instructure's 15 Product
Arc
Instructure Certica Connect is a cloud-based software solution that helps organizations manage and deliver online course content.
BRIDGE
Instructure, Inc. is an educational technology company based in Salt Lake City, Utah, United States.
Canvas Catalog
Canvas Catalog is a simple, modern, elegant course catalog and a branded marketplace for all of your institution’s course offerings.

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