How much does Loom cost?
Median buyer pays
$19,596
Based on data from 172 purchases, with buyers saving 23% on average.per year
Median: $19,596
$5,940$61,327
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About Loom
Loom Overview
Easy and free screen recorder for Mac, Windows, and Chromebooks. Record your camera and screen with audio directly from your Chrome browser and share the video with your team, friends, and family.
Loom's 4 Products
Loom's Business plan empowers teams with unlimited HD video recording, advanced editing tools, custom branding, and detailed engagement analytics to streamline communication and boost productivity.
Loom's Business + AI plan enhances video messaging with AI-generated titles, summaries, chapters, and task lists, streamlining communication and boosting productivity. It also offers filler word and silence removal, transforming videos into polished, actionable content.
Loom's Enterprise plan empowers organizations with secure, scalable video messaging—offering advanced admin controls, AI-powered editing, and seamless integrations to enhance team collaboration.
Starter plan offers free video messaging with up to 25 videos per person, each up to 5 minutes, including screen and cam bubble recording, unlimited screenshots, and viewer insights.
Compare prices for similar companies
| Supplier | Loom | Vidyard |
|---|---|---|
| Median Contract Value | $19,596 | $20,937 |
| Avg Savings | 22.93% | 16.94% |
Negotiation insights
Discount levers
Success potential
What you can give to move the needle on pricing
RenewalsNew purchases
Low chances of successMedium chances of successHigh chances of successVendr community insights for Loom
Company with 201-1000 employeesThis year
"Contracts can have auto-renewal with 60 day opt out so ensure that this is removed or the team is prepared to begin discussions well in advance"Company with 201-1000 employeesThis year
"Our Loom rep shared with us that since we are on a Legacy plan (business) that Loom and Atlassian agreed that Loom Legacy accounts can renew with no price increase as long as they don't reduce their licensing/footprint. "Company with 201-1000 employeesThis year
"Loom has forced all of our users to want to simply watch a recorded Loom to have a paid licenses. Instead of in the past, when we could only pay for those recording. Because of this, we are considering moving over to Microsoft or Zoom Clips. "Company with 201-1000 employeesThis year
"Be Sure to push for economies of scale during growth"Company with 201-1000 employeesThis year
"Even reducing our licensing by 10% we were able to keep our per license rate with an early signature "Company with 201-1000 employeesThis year
"We were able to keep the rates flat on a flat scope renewal. It did not make financial sense to entertain a longer term agreement due to new higher list pricing."Company with 201-1000 employeesThis year
"Loom recently acquired Rewatch which will be added (included) in the future Loom packages, providing meeting recording and analysis capabilities. Soon Loom will also be adding new features like variable recordings and AI-Powered transcription and formatting. "Company with 201-1000 employeesThis year
"Loom notified us that this renewal will be the last time Loom is a standalone product, and it will transition to a standard membership model in 2025 where all creators and viewers will need a paid license. This may ultimately increase our pricing x3 due to the amount of viewers we currently have. "Company with 201-1000 employeesThis year
"Loom said that $5K is the minimum for an Enterprise Contract. At $20 a user this would be 21 users."Company with 201-1000 employeesThis year
"Loom plans to increase their pricing from $20/user to $28 starting Nov 1 2024. "Company with 201-1000 employeesThis year
"Loom was acquired by Atlassian last November and is now requiring organizations to agree to Atlassian's Terms and DPA"Company with 201-1000 employeesThis year
"We were able to leverage additional licenses for further discount as well as removing AI from the quote.
"Company with 201-1000 employeesThis year
"Loom were willing to offer Enterprise + Ai at $20 (down from $24) with signature turn around in September"Company with 201-1000 employeesThis year
"Due to other tools in our current stack having overlapping functionality with Loom, we were able to comfortably threaten churn and with that, we were able to get a 20% discount on our current rate without needing to add any additional licenses or move to a longer-term agreement. "Company with 201-1000 employeesThis year
"The cost increase from Loom Business to Loom Enterprise can be as large as an additional 50% - 75% in annual spend. Due to the recent merger with Atlassian and the adoption of their sales practices, negotiating relief may be difficult. Engage in an open and frank dialogue with your sales rep in the hopes of partnering towards a custom solution to ease the transition."Company with 201-1000 employeesThis year
"Loom was recently acquired by Atlassian and now pricing is through Atlassian and discounts are hard to come by. Ensure your user quantities are accurate"Company with 201-1000 employeesThis year
"Loom was acquired by Atlassian and now follows the latter's pricing model. Discounts are fixed and directly tied to user quantities."Company with 201-1000 employeesA while ago
"With the addition of AI, Loom for business list pricing has increased from $4.50 to $12.50 per user in the last few years and they will not negotiate on new purchases except for the Enterprise plan."Company with 201-1000 employeesA while ago
"Loom was recently acquired by Atlassian and is quickly adopting their selling practices. Cost breaks are strictly controlled at various licenses tiers. Negotiation room is minimal. If a cost reduction is required, speak candidly to your sales rep about the options available to you."Company with 201-1000 employeesA while ago
"Loom's user policy is inaccurate and overinflates usage as it counts users from all-time vs. an active user rolling time period. This caused an over-projected renewal number of about 120 users. However, through leveraging data insights from Vendr, previous tiered pricing proposed, and a poor service experience, we were able to push back. In the end, we reduced our rate by $2 per user and avoided moving to an ELA or renewing at an overinflated user number. "Company with 201-1000 employeesA while ago
"Was able to maintain same per user pricing even with a 73% descope by leveraging other available tools with the same functionality (Zoom, Slack etc.) that would be no additional cost "Company with 201-1000 employeesA while ago
"Loom offered flat pricing on a renewal with minimal growth."Company with 201-1000 employeesA while ago
"Atlassian acquired Loom for $975M, announced on Oct 12th"Company with 201-1000 employeesA while ago
"Loom announced on Oct 12th that they are being acquired by Atlassian for $975M"Company with 201-1000 employeesA while ago
"Push to keep existing price per user in place even when drastically reducing seat count at time of renewal. "Company with 201-1000 employeesA while ago
"Loom decreased pricing by 50% when increase scoping from 138 users to 200 users. "Company with 201-1000 employeesA while ago
"We leveraged our teams use of the SnagIt tool in order to drive a 30% discount upon renewal. Our contract was getting out of hand so we pushed back on user pricing and saw a significant discount when bringing in competition. "About Vendr
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