Last updated Oct 8, 2025
Optimizely
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AccelerateOptimizely: Accelerate delivers AI-driven workflows, visual builder, and specialized agents—perfect for marketing and digital teams.
Accelerate
Optimizely: Accelerate delivers AI-driven workflows, visual builder, and specialized agents—perfect for marketing and digital teams.BusinessOptimizely Business delivers content lifecycle management, experimentation engine, and Opal AI credits—perfect for large marketing and commerce teams.
Business
Optimizely Business delivers content lifecycle management, experimentation engine, and Opal AI credits—perfect for large marketing and commerce teams.EssentialsEssentials Tier delivers 500K MAUs included, 5 concurrent experiments, and 10 collaboration seats—perfect for marketing and product teams.
Essentials
Essentials Tier delivers 500K MAUs included, 5 concurrent experiments, and 10 collaboration seats—perfect for marketing and product teams.EnhancedEnhanced Tier delivers A/B and multivariate testing, Opal AI credits for variation generation, and higher experiment impressions and concurrent experiments—perfect for digital marketers.
Enhanced
Enhanced Tier delivers A/B and multivariate testing, Opal AI credits for variation generation, and higher experiment impressions and concurrent experiments—perfect for digital marketers.BusinessWeb Experimentation Business Tier delivers visual experiment editor, automated Stats Engine analysis, and AI-powered copy generation—perfect for marketing and product teams.
Business
Web Experimentation Business Tier delivers visual experiment editor, automated Stats Engine analysis, and AI-powered copy generation—perfect for marketing and product teams.ScaleScale Tier delivers A/B and multivariate testing, edge experimentation, and role-based access control—perfect for high-traffic web teams.
Scale
Scale Tier delivers A/B and multivariate testing, edge experimentation, and role-based access control—perfect for high-traffic web teams.EnterpriseEnterprise delivers server-side A/B testing, feature flags, and SDKs for Java, Python, and Node.js—perfect for product and engineering teams.
Enterprise
Enterprise delivers server-side A/B testing, feature flags, and SDKs for Java, Python, and Node.js—perfect for product and engineering teams.BusinessBusiness delivers feature flags, server-side A/B testing, and SDKs for 10+ languages—perfect for product and engineering teams.
Business
Business delivers feature flags, server-side A/B testing, and SDKs for 10+ languages—perfect for product and engineering teams.EssentialsEssentials delivers feature flag management, 3 environments, and 1 project—perfect for engineering and product teams.
Essentials
Essentials delivers feature flag management, 3 environments, and 1 project—perfect for engineering and product teams.ScaleScale delivers A/B/n testing, feature flag management, and SDKs for 10+ languages—perfect for product and engineering teams.
Scale
Scale delivers A/B/n testing, feature flag management, and SDKs for 10+ languages—perfect for product and engineering teams.AccelerateAccelerate delivers SDKs for 10+ languages, low-latency feature flags, and A/B & multivariate testing—perfect for engineering teams.
Accelerate
Accelerate delivers SDKs for 10+ languages, low-latency feature flags, and A/B & multivariate testing—perfect for engineering teams.BusinessBusiness delivers A/B/n and multivariate testing, SDKs for 10+ languages, and warehouse-native analytics—perfect for product teams.
Business
Business delivers A/B/n and multivariate testing, SDKs for 10+ languages, and warehouse-native analytics—perfect for product teams.EssentialsEssentials delivers feature flag management, experiment design & A/B tests, and SDKs for 12+ languages—perfect for product and engineering teams.
Essentials
Essentials delivers feature flag management, experiment design & A/B tests, and SDKs for 12+ languages—perfect for product and engineering teams.AdvancedAdvanced delivers feature flag management, statistical reporting & analysis, and change approval workflows—perfect for product and engineering teams.
Advanced
Advanced delivers feature flag management, statistical reporting & analysis, and change approval workflows—perfect for product and engineering teams.ScaleScale delivers feature flags, A/B/n and multi-armed bandit tests, and Edge/server SDKs for web, mobile, and backend—perfect for product, engineering, and growth teams.
Scale
Scale delivers feature flags, A/B/n and multi-armed bandit tests, and Edge/server SDKs for web, mobile, and backend—perfect for product, engineering, and growth teams.Content Marketing Platform: OrchestrateOrchestrate delivers collaborative content planning, native DAM asset management, and single-click publishing—perfect for marketing teams.
Content Marketing Platform: Orchestrate
Orchestrate delivers collaborative content planning, native DAM asset management, and single-click publishing—perfect for marketing teams.Configured CommerceConfigured Commerce delivers 200+ payment gateways, multi-site/multi-catalog management, and real-time pricing APIs—perfect for B2B commerce teams.
Configured Commerce
Configured Commerce delivers 200+ payment gateways, multi-site/multi-catalog management, and real-time pricing APIs—perfect for B2B commerce teams.Content Management SystemContent Management System delivers visual content editor, hybrid headless/API access, and built-in A/B & multivariate testing—perfect for marketing and product teams.
Content Management System
Content Management System delivers visual content editor, hybrid headless/API access, and built-in A/B & multivariate testing—perfect for marketing and product teams.Customized CommerceCustomized Commerce delivers 200+ payment gateways, headless APIs, and multi-site localized storefronts—perfect for mid-to-large businesses.
Customized Commerce
Customized Commerce delivers 200+ payment gateways, headless APIs, and multi-site localized storefronts—perfect for mid-to-large businesses.Data PlatformData Platform delivers unified customer profiles, real-time data activation, and 60+ integrations—perfect for mid-market and large marketing teams.
Data Platform
Data Platform delivers unified customer profiles, real-time data activation, and 60+ integrations—perfect for mid-market and large marketing teams.PersonalizationPersonalization delivers real-time 1:1 experiences, A/B and multivariate testing, and AI-powered audience suggestions—perfect for marketing teams.
Personalization
Personalization delivers real-time 1:1 experiences, A/B and multivariate testing, and AI-powered audience suggestions—perfect for marketing teams.Digital Asset ManagementDigital Asset Management delivers centralized asset library, role-based access control, and REST APIs for upload and retrieval—perfect for marketing teams.
Digital Asset Management
Digital Asset Management delivers centralized asset library, role-based access control, and REST APIs for upload and retrieval—perfect for marketing teams.Optimizely price negotiation FAQs
The key to optimizing your Web Experimentation upgrade lies in understanding Optimizely's dual pricing structure: platform fees plus impression-based usage costs. The Scale tier typically runs 40-60% more than Business tier, driven by the 'Optimizely Experimentation - Usage (Impressions) Platform.' Audit your impression usage, negotiate a blended rate, and leverage potential discounts during Q4.
Essentials ($25K-40K), Business ($65K-95K), and Accelerate ($120K-180K) offer different features and usage limits. Start with Business tier, negotiate upgrade protection clauses, and take advantage of flexibility during renewal periods.
The base Data Platform plan typically starts at $120K-180K annually, but companies often spend 35-50% more due to integration costs and data processing overages. Focus on data ingestion limits, activation costs, and negotiate total cost of ownership.
Bundling both products can save 25-35% compared to purchasing separately. Leverage shared functionality and push for a 'Digital Experience Bundle' that combines both products for better pricing.
Negotiations should focus on core features at Business tier pricing, propose pre-negotiated feature unlock pricing, and usage-based triggers for automatic activation to save costs.
Optimizely's Opal AI features can lead to higher costs due to underestimated usage. Negotiate for 'AI-unlimited' tiers, credit pooling, and transparent credit consumption reporting to maintain control over costs.