The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About

Swoogo

Swoogo is super customizable event management software made for event profs who plan in-person, virtual, or hybrid events. We make event management fun.

|Visit swoogo.com

How much does Swoogo cost?

Median contract value
$28,992
per year
Based on data from 25 purchases.
Median: $28,992
$13,650
$31,795
LowHigh
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AI Quote Analysis

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How does Swoogo price and package their products?
View pricing on Swoogo's website
Select a product to view Swoogo pricing
Professional
Contact SalesPricing ModelUser-based pricingBillingAnnualTerm LengthFlexiblePopular FeaturesUser-based pricing allows unlimited events and attendees.Add-OnsExtra Custom Domains, Attendee Mobile, Sub-accounts, Single Sign On (SSO), Premium Support, Call for Speakers

Negotiating with Swoogo

Negotiation Tips

Removing auto-renewal clauses is a critical tactic during your negotiation with Swoogo. This will allow you to maintain control over your contracts and avoid any unwanted renewals that might be triggered without your explicit consent. It's important to emphasize that this is a policy requirement from your finance team to increase fiscal transparency and discipline.
Leverage any other event management software offers you have, especially those pricing quotes that are lower than what Swoogo is offering. Make Swoogo aware that while you value their solution, you have competitively priced alternatives, which would prompt them to reconsider their pricing strategy to retain your business.
Since you're experiencing an increase in users and demand for Swoogo services, you should anchor your negotiation around eliminating any proposed price uplift while ensuring that the significant growth and demand warrants a lower price or similar pricing to the previous term. This will prepare them for justifying a better deal based on your consistent growth with their services.
Offer to provide a case study or act as a reference for Swoogo in exchange for pricing concessions. Emphasize the marketing benefits they would receive from featuring your organization, which could lead to tightening the terms of your agreement positively.
If there are concerns regarding the expected return on investment from Swoogo’s offerings, push for a shorter contract term such as month-to-month or six months. This will alleviate the pressure of committing to a lengthy contract while providing flexibility to assess the solution's effectiveness.

Considerations when buying Swoogo

OwnershipSwoogo is privately owned.
Fiscal year endDecember 31
Best months to buyJanuary, June
Payment TermsNet 30, Annual upfront payment
Upgrades/downgradesYes, Swoogo offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $50k.

Vendr community insights for Swoogo

What real buyers recommend in the negotiation process

Company with 201-1000 employeesThis month
We were able to avoid a significant list price increase by leveraging budget and product concerns. We were also to get special renewal language to future proof the contract and Net 90 Payment terms.
Company with 201-1000 employeesThis year
We moved to Swoogo from On24 and have been very impressed. In addition to the cost being lower, they integrate better with Zoom Webinar which is a primary part of our needs.
Company with 201-1000 employeesThis year
We were currently using On24. We were looking for a tool with more of a focus on in person registration that we could connect with Zoom Webinar. While they don't provide streaming, Swoogo was easy to use and came at a great price compared to On24.
Company with 201-1000 employeesThis year
Swoogo does not provide contract buy-outs but they were willing to work with us on payment terms. Annual Net 30 is their standard but they can be flexible with semi-annual payments on new purchases.
Company with 201-1000 employeesA while ago
We were able to secure a 16% discount even after Swoogo stated numerous times they do not discount at all, with a quick signature and citing competition with Cvent.

Additional Info

What is Swoogo?

Swoogo is super customizable event management software made for event profs who plan in-person, virtual, or hybrid events. We make event management fun.
Swoogo's 2 Product
Professional
Host your full event portfolio on Swoogo, from conferences and seminars to turn-key repeatable webinars and dinners
Swoogo Enterprise
Swoogo is super customizable event management software made for event profs who plan in-person, virtual, or hybrid events. We make event management fun.

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

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