Removing auto-renewal clauses is a critical tactic during your negotiation with Swoogo. This will allow you to maintain control over your contracts and avoid any unwanted renewals that might be triggered without your explicit consent. It's important to emphasize that this is a policy requirement from your finance team to increase fiscal transparency and discipline.
Leverage any other event management software offers you have, especially those pricing quotes that are lower than what Swoogo is offering. Make Swoogo aware that while you value their solution, you have competitively priced alternatives, which would prompt them to reconsider their pricing strategy to retain your business.
Since you're experiencing an increase in users and demand for Swoogo services, you should anchor your negotiation around eliminating any proposed price uplift while ensuring that the significant growth and demand warrants a lower price or similar pricing to the previous term. This will prepare them for justifying a better deal based on your consistent growth with their services.
Offer to provide a case study or act as a reference for Swoogo in exchange for pricing concessions. Emphasize the marketing benefits they would receive from featuring your organization, which could lead to tightening the terms of your agreement positively.
If there are concerns regarding the expected return on investment from Swoogo’s offerings, push for a shorter contract term such as month-to-month or six months. This will alleviate the pressure of committing to a lengthy contract while providing flexibility to assess the solution's effectiveness.