VWO Software Pricing & Plans 2025: See Your Cost

The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact

The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying

Sellers

About

VWO

$7,200–$41,712per year

Fast, fair, easy pricing. No sales call required.

Marketplace

How much does VWO cost?

Median buyer pays

$18,086

per year

Based on data from 95 purchases, with buyers saving 20% on average.

Median: $18,086

$7,200

$41,712

LowHigh

See detailed pricing for your specific purchase

About VWO

VWO Overview

VWO is the all-in-one A/B testing and Conversion Optimization Platform™ that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.

VWO's 7 Products

Insights - Mobile App

Analyze your Android & iOS mobile app users' behavior to uncover reasons for disengagement, troubleshoot issues, and reduce app abandonment.

Insights - Web

Understand why users don't convert or engage on your website with session recordings, heatmaps, form analytics, and surveys.

Personalize

Provide thousands of unique journeys to the right audience at the right time and place. Personalize on all platforms: desktop, single-page, responsive, progressive web apps, and more.

Testing - Mobile App

Improve user experiences for enjoyable in-app interactions and increased conversions on iOS and Android apps.

Testing - Server Side

Experiment, optimize, and improve conversions on any part of your digital presence with server-side experiments and roll them out behind feature flags without breaking user experience.

Testing - Web

Web Experimentation

Web Rollouts

Deploy winning variations or make quick changes to your website without involving IT. Easily run campaigns across all platforms.

Compare prices for similar companies

Supplier	VWO	Amplitude
Median Contract Value	$18,086	$62,920
Avg Savings	20.28%	15.68%

Vendr community insights for VWO

Company with 201-1000 employeesThis month

"With VWO’s SmartStats update improving testing efficiency, you now need fewer experiments to reach statistically significant results. This means you’re using fewer resources, which should translate into cost savings. When negotiating your renewal, push back on any price increases by emphasizing that these efficiency gains reduce overall usage. Ask your rep how VWO is reflecting these improvements in their pricing model and explore opportunities for cost reductions or added value without additional spend."

Company with 201-1000 employeesThis month

"After some back and forth with the supplier, we were able to get a 17% discount by citing budget restrictions and staying strict on our budgeted amount for the year. "

Company with 201-1000 employeesThis month

"The supplier originally said they can do quarterly payment terms on a 2 year term, however we were able to achieve this on a 1 year term. We were also able to get the price cap on the contract down to 4%. "

Company with 201-1000 employeesThis quarter

"They proposed a 10% uplift on our renewal but we pushed back anchoring on budget and lack of clarity in the terms and they agreed to waive the uplift. "

Company with 201-1000 employeesThis quarter

"We secured a 40% discount from the original offer of $31,500 with Net 30 terms and the removal of auto renew after remaining firm on budget constraints and growing contract. "

Company with 201-1000 employeesThis year

"VWO prioritizes quick signatures in exchange for discounting. They are very focused on getting deals done by end of month/quarter. "

Company with 201-1000 employeesThis year

"For our VWO renewal, we discovered that our needs and forecasted usage of the product had significantly changed from previous years. After an internal review, we identified the need for only half of the current scope, leading to a reduction in both VWO testing and insights usage. We anticipated a price increase with this reduction, which proved correct. During conversations with VWO, we raised concerns about the product and the potential evaluation of alternative options. VWO was willing to honor the higher usage pricing, which included a 35% discount, but only for a multi-year commitment. The team, however, was not comfortable with losing flexibility and committing long-term. As a result, we successfully negotiated a one-year commitment at the multi-year price, based on our raised concerns and budget constraints"