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Marketing and Advertising

Marketing and Advertising

Tools and platforms for planning, executing, and analyzing marketing campaigns, managing advertising channels, and tracking customer engagement and behavior.

Categories in Marketing and Advertising

Affiliate Marketing

Software that enables businesses to set up and manage affiliate programs, track affiliate activities, and provide commission payouts.

Point of Reference
Providing state-of-the-art customer reference management technology and services. Contact us: info@point-of-reference.com
Friendbuy
Friendbuy is a platform that offers referral and loyalty program software, enabling businesses to turn their best customers into brand advocates and reward customers to increase their lifetime value. It seamlessly integrates with your existing tech stack and is suitable for businesses of all types, including health and beauty, fashion and apparel, financial services, and more.
Extole
Extole is an industry-leader in refer-a-friend marketing. They help create and optimize effective referral marketing programs to increase customer acquisition.
SaaSquatch
Looking for a cost-effective way to get more customers at scale? Learn how our customer referral program software and expertise can help.
Talkable
Talkable enables e-commerce companies to easily launch referral marketing programs
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Analytics and Reporting

Software that provides in-depth analytics and reporting on marketing campaigns, website traffic, conversions, and other key performance metrics.

VWO
VWO is the all-in-one A/B testing and Conversion Optimization Platform™ that helps you conduct visitor research, build an optimization roadmap, and run continuous experimentation.
Terminus
The fastest way to kickstart account-based marketing with a unified target account database, account-based advertising, sales intelligence, and reporting.
Mutiny
Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers.
Bizible
Bizible's B2B marketing attribution and revenue planning software enables hundreds of companies to measure and plan for revenue.
Full Circle Insights
Close the gap between data and insights, marketing and sales, and goals and results with Full Circle Insights' marketing performance measurement software.
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Branding

Software that assists in creating and managing brand assets, including logos, color palettes, and style guidelines.

Frontify
Frontify is an easily operated, cloud-based brand management software, with powerful collaboration solutions for design feedback, prototyping & consistency.
Yext
Yext is a digital presence platform company for multi-location brands. It is one platform that manages all your digital knowledge, including listings, reviews, and local pages. It helps control business information across 100+ sites and apps.
Welcome to the Jungle
Welcome to the Jungle is your source for jobs and career advice. Search photos and videos of the best companies to work for, including all their job openings, internships, apprenticeships, and work-study contracts.
Develop Diverse
Write inclusive hiring and employer branding content to attract the best talent regardless of gender, age, ethnicity, neurodiversity and physical disability.
Upwave
Upwave is the Analytics Platform for Brand Advertising.
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Consulting

Solutions that provide businesses with strategic guidance, data-driven insights, and tools to optimize their marketing and advertising campaigns, enhance customer engagement, and drive growth.

Passage Technology
Complete org solutions: Salesforce consulting, certified development services & AppExchange partner. Popular apps include Rollup Helper and Milestones PM+
Vicasso
With nearly two decades of platform experience, we develop native Salesforce solutions that will transform the way your teams work
Neustar
Neustar, Inc., is an American technology company that provides real-time information and analytics for the Internet, risk, digital performance, defense, telecommunications, entertainment, and marketing industries, and also provides clearinghouse and di...
Adswerve
Adswerve work with agencies, analysts and marketers at all levels to unlock the full breadth of the Google Marketing Platform and Google Cloud. Get started now.
Bounteous
We co‑innovate with the world’s most ambitious brands to create transformative digital experiences. Learn more about our work and our unique co-innovation model.
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Content Marketing

Platforms that aid in creating, distributing, and analyzing content to attract and engage audiences, often involving blogs, videos, and other forms of content.

Conductor
Conductor was founded in 2006 as a marketing services company, and launched its SaaS platform, Conductor Searchlight, in 2010.
TechTarget
Identify, influence and engage active buyers in your tech market with TechTarget's purchase intent insight-powered solutions. Activity matters.
Outgrow
eBooks, blogs & whitepapers giving average results? Boost your marketing with highly converting interactive calculators, quizzes, polls and chatbots. Boost demand generation with no custom design or development.
Turtl
Create modern content experiences that engage & convert your audience with Turt's end-to-end content marketing platform. Create, publish & measure content easily
CreatorIQ
Explore the only end-to-end influencer software solution. CreatorIQ helps you find, manage, track, and report on all of your influencer marketing campaigns.
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Digital Advertising

Tools and platforms for managing and optimizing online advertising campaigns, including display ads, search ads, and social media ads.

Braze
Braze is an customer engagement platform that helps marketing teams build customer loyalty through mobile, omni-channel customer experiences.
Jellyfish
Marketing performance for the platform world. Where success demands a creative, connected digital mindset, we give brands a Platform to Perform.
NextRoll
NextRoll is a marketing technology company delivering products ambitious companies rely on to grow their businesses. Parent company of @AdRoll & @RollWorks.
Yext
Yext is a digital presence platform company for multi-location brands. It is one platform that manages all your digital knowledge, including listings, reviews, and local pages. It helps control business information across 100+ sites and apps.
Attentive
Attentive is the most comprehensive personalized text messaging solution. 99% open rates, 30%+ click-through rates, and 25x+ ROI.
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Email Marketing

Platforms for managing and automating email marketing campaigns, including email creation, scheduling, and analytics.

Twilio SendGrid
Twilio SendGrid delivers transactional and marketing email through one reliable platform.
Mailchimp
Mailchimp provides email marketing for more than 14 million people globally. Send better emails, connect your e-commerce store, and sell more stuff.
Litmus
litmus tests and tracks your email campaigns, so you can always put your best design forward.
Mailgun
Mailgun is an email communication software company for sending, receiving, and tracking emails.
stensul
Stensul helps large companies create perfect, mobile responsive emails in minutes. It works with any ESP.
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Email Verification

Solutions that enable businesses to validate and verify the accuracy, deliverability, and quality of email addresses in their databases.

Email on Acid
Use Email on Acid to test your emails across the most popular clients, apps and devices, then go further to measure performance and pivot. Free Trial.
NeverBounce
Over 75,000 users trust NeverBounce for their real-time email verification and advanced email list cleaning & scrubbing services.
Kickbox
Verify your email address lists with our drag and drop interface, or integrate into your app with our API. Prevent fake and bot account sign-ups by confirming your users are real humans with a real email address.
Emailable
Emailable is an email checker SaaS designed for bulk validation. Say goodbye to crowded, inaccurate email lists.
Clearout
Bulk Email Validation - 98%+ Accurate, GDPR Compliant, Spam Traps Removal, Abuse Email Verifier, Email Finder, Real-Time API 99.9% Uptime - Free Trial With 100 Credits!
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Market and User Research

Tools that assist businesses in conducting comprehensive market research, user surveys, and data analysis to gain insights into customer behavior, preferences, and market trends for informed decision-making.

Pendo
Pendo, the most comprehensive product experience platform, allows companies to put product at the center of everything they do.
UserTesting
UserTesting is a software company that makes user testing easy. It keeps track of videos of real people speaking thoughts while operating websites, mobile apps, and prototypes.
Qualtrics
Qualtrics is an American experience management company that offers a cloud-based subscription software platform for experience management.
Gartner
Gartner provides insights, advice, and tools for leaders in IT, finance, HR, customer service and support, legal and compliance, marketing, sales, and supply chain functions.
SimilarWeb
Grow your market share with SimilarWeb's digital market intelligence platform. Compare website traffic statistics & analytics.
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Marketing Analytics

Solutions that provide advanced data analysis and insights to optimize marketing strategies and measure the effectiveness of campaigns.

Clearbit
Create, capture, and convert demand from ideal customers — all from one powerful and flexible go-to-market platform.
AppsFlyer
AppsFlyer is a software as a software (SaaS) mobile marketing analytics and attribution platform.
Crunchbase
Crunchbase is the leading platform to discover innovative companies and the people behind them. Used by millions of entrepreneurs, investors, and analysts every month, the Crunchbase dataset is constantly expanding through contributions from our community.
MadKudu
MadKudu is a software company that accelerates SaaS sales with predictive analytics.
PathFactory
The PathFactory Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase.
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Marketing Automation

SaaS solutions that automate repetitive marketing tasks, such as lead nurturing, email campaigns, and customer segmentation.

Marketo
Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
Braze
Braze is an customer engagement platform that helps marketing teams build customer loyalty through mobile, omni-channel customer experiences.
Iterable
Iterable is a software company and growth marketing platform specializing in cross-channel customer engagement. They empower you to deliver seamlessly personalized customer experiences.
Demandbase
Demandbase helps teams hit their revenue goals with fewer resources. It uses account intelligence and rich and reliable account-level insight to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.
Groove
Ever feel like there aren't enough hours in the day? Campaign automation gives you time back without sacrificing quality communication with your prospects.
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Marketing Resource Management (MRM)

Platforms designed to streamline marketing operations, including budgeting, asset management, project workflows, and campaign planning.

Dataflix
Dataflix empowers businesses with solutions on Google Cloud to drive innovation and cloud transformation.
Welcome
Welcome is one platform to run all your marketing, better, from a single workspace. Start for free.
CabinetM
CabinetM’s platform provides Martech Stack management tools for enterprises and the consultancies that support them.
MarcomCentral
Organize, customize, and distribute marketing content across your entire organization with MarcomCentral's premier marketing asset management technology.
Salesken
Salesken is the best sales AI solution in the market!
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Public Relations (PR)

Solutions that assist organizations in managing and optimizing their public relations efforts, including media relations, reputation management, press releases, media monitoring, and analytics.

Muck Rack
Use Muck Rack to find journalists, get press for your story, monitor the news and report on the impact of your PR. Journalists can build portfolios and accelerate their careers.
Business Wire
Business Wire is a company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, social networks a...
ARInsights
ARInsights helps you influence technology influencers. ARchitect helps analyst relations professionals manage their workflow from a single application. Learn how our analyst relations market-leading software can help you: target your analyst communicat...
Vocus
Cision Ltd. is a public relations and earned media software company and services provider.
PR Newswire
PR Newswire is a distributor of press releases headquartered in New York City.
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Push Notification

Solutions enable businesses to deliver targeted, real-time messages to users across multiple platforms and devices, enhancing engagement and driving user actions.

OneSignal
The world's leader for Mobile Push Notifications, Web Push, and In-App Messaging. Trusted by 600k businesses to send 4 billion Push Notifications per day.
CommandBar
CommandBar gives your users onboarding nudges, quick actions, relevant support content, and powerful search, in one ‍personalized, blazingly fast widget.
Pushy
Pushy is a reliable push notification gateway for time-sensitive, mission-critical apps.
Pushwoosh
Pushwoosh helps marketers build effective communication strategies with the use of push notifications, in-app messages, emails, and cross-channel triggered campaigns. As a result, businesses get to drive higher-value conversions.
LogicLoop
LogicLoop is an AI-powered solution that enables businesses to set up alerts and automations on top of their data, allowing them to monitor fraud risk, logistics, user growth and operations without needing engineers. It can be set up in just minutes, and can connect to data warehouses, production databases, and APIs.
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Search Engine Optimization (SEO)

Software that helps optimize websites to improve organic search engine rankings, including keyword research, on-page optimization, and performance tracking.

SEMrush
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research. | SEMrush English
Hotjar
With Hotjar, see how visitors are really using your website as well as collect user feedback and turn more visitors into customers.
Ahrefs
Ahrefs is a toolset for SEO & marketing running on Big Data. We cover backlink checking, competitor analysis, keyword research and more. Give Ahrefs a try!
Mutiny
Mutiny is a no-code AI platform that helps marketers convert their top of funnel demand into revenue, without engineers.
Conductor
Conductor was founded in 2006 as a marketing services company, and launched its SaaS platform, Conductor Searchlight, in 2010.
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Social Media

Tools that facilitate the management, scheduling, and analysis of social media content across various platforms.

LinkedIn
400 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.
Sprout Social
Sprout Social is a social media management tool created to help businesses grow their social media presence.
Meltwater
Meltwater is a software as a service company that develops and markets media monitoring and business intelligence software.
Hootsuite
Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.
Cision
Cision is a comprehensive PR software platform that provides tools for media monitoring, analytics, content production, and media relationship management. It also offers solutions for brand reputation, crisis communications, social media listening, investor relations, and regulatory compliance.
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