The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
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About

NextRoll

NextRoll is a marketing technology company delivering products ambitious companies rely on to grow their businesses. Parent company of @AdRoll & @RollWorks.

|Visit nextroll.com

How much does NextRoll cost?

Median contract value
$78,733
per year
Based on data from 24 purchases.
Median: $78,733
$32,640
$216,362
LowHigh
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How does NextRoll price and package their products?
View pricing on NextRoll's website
Select a product to view NextRoll pricing
N/A
N/APricing ModelSubscriptionBillingAnnualTerm LengthN/APopular FeaturesTargeting and analyzing potential customers

Compare prices for similar companies

Supplier
NextRoll
Demandbase
Median Contract Value$78,733$65,000
Avg Savings-13.27%

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Negotiating with NextRoll

Negotiation Tips

By introducing competition effectively, you can create pressure on NextRoll to provide a more favorable offer. Mention that other competitors have quoted lower prices or provided additional features at a better cost. This tactic emphasizes that your business is reviewing various options, providing leverage to negotiate better terms.
Address potential overage fees upfront, especially if usage may exceed contracted limits. This can lead to negotiations about waiving those fees or restructuring how overages are calculated, which could save significant costs in the long run.
Negotiate to have any proposed uplift removed, especially if you're not expecting an increase in services. Discuss your allocated budget and emphasize that a lack of budget will necessitate a renewed focus on more favorable terms.
Highlight that your company may only be able to commit to a shorter term or month-to-month for initial implementations with NextRoll. Use this as a reason to secure lower pricing or reduce initial financial commitment until clear ROI is observed.
Propose to act as a reference or participate in a case study, contingent on favorable pricing and terms. Your company's endorsement can be valuable to NextRoll, potentially leading to discounts or concessions in your contract.

Considerations when buying NextRoll

OwnershipNextRoll, Inc.
Fiscal year endDecember 31
Best months to buyJanuary, April, October
Payment TermsNet 30 days, Quarterly payments, Annual upfront payment
Upgrades/downgradesYes, NextRoll offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $50k.

Vendr community insights for NextRoll

What real buyers recommend in the negotiation process

Company with 201-1000 employeesThis month
YoY Growth is a heavy incentive for sales reps. Seek to leverage free credits to make up any value ground desired once discounting has been maximized.
Company with 201-1000 employeesThis month
NextRoll is able to provide free media credits in addition to the volume discounts available.
Company with 201-1000 employeesThis month
We were able to achieve and maintain a sizeable platform discount despite reducing our media credit consumption by 50% due to costs that far exceeded our budget via a multiyear term.

Additional Info

What is NextRoll?

NextRoll is a marketing technology company delivering products ambitious companies rely on to grow their businesses. Parent company of @AdRoll & @RollWorks.
NextRoll's 3 Product
AdRoll
Attract new prospects, convert customers, & grow customer value with AdRoll — the retargeting + prospecting platform of choice for over 35,000 businesses.
NextRoll
NextRoll is a marketing technology company delivering products ambitious companies rely on to grow their businesses. Parent company of @AdRoll & @RollWorks.
RollWorks
Say hello to the RollWorks account-based marketing (ABM) platform, the B2B and ABM solution shown to deliver over 5X the ROI of other ABM platforms.

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