Hotjar

Hotjar Ask: Basic

Allows teams to collect up to 20 responses, create 3 surveys and widgets, and enjoy AI-generated summaries—perfect for initiating user feedback effortlessly.

Hotjar Ask: Business

Adds depth with up to 500 responses, AI-powered sentiment analysis, custom branding, Identify API, and rich reporting—ideal for growing feedback-driven teams.

Hotjar Ask: Plus

Expands impact with up to 250 responses per month, unlimited surveys and widgets, and full API access—designed to scale feedback collection seamlessly.

Hotjar Ask: Scale

Unlocks unlimited responses, advanced targeting, webhook & API automation, SSO, and a dedicated customer success manager—built for enterprise-ready insights.

Hotjar Observe: Basic

Empowers teams with unlimited heatmaps, session recordings, dashboards, highlights, basic filters, and HubSpot integration to quickly visualize user behavior.

Hotjar Observe: Business

Boosts experience depth with behavior-based filters, frustration and engagement scoring, and integration ease—ideal for growing teams hungry for richer context.

Hotjar Observe: Plus

Adds granular insight features—page view and tech filters, events API for tracking custom actions—all building on Basic to enable more targeted behavioral analysis.

Hotjar Observe: Scale

Unlocks advanced analytics with funnels, trends, console error tracking, full API access, SAML SSO, and priority support—built for data-intensive growth and enterprise-grade insights.