Empowering Non-Technical Coworkers with Database Reporting Tools: A Comprehensive Guide

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Simplify database reporting for your non-technical colleagues. A comprehensive how-to guide.

Vendr | Giving non-technical coworkers a tool that generates reports from database
Written by
Vendr Team
Published on
April 24, 2023
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Selecting the right reporting tool for non-technical coworkers to access and interact with database information is a challenging yet crucial task. Companies, big and small, have significant data in storage—often in databases like RedShift—and extracting actionable insights from this data is essential. But how can you provide your non-technical teammates the tools they need without overwhelming them?

Why Choosing the Right Reporting Tool Matters

First, let's understand the significance of this decision:

  • User-Friendliness: The right tool will have a gentle learning curve, ensuring that non-technical coworkers can easily adapt.
  • Security: Access to databases should be secure and controlled to prevent accidental data manipulation or leaks.
  • Cost-Efficiency: The solution needs to be cost-effective, especially when scaling for multiple users.

Real-Life Scenarios and Recommendations

Here's a compilation of real-life scenarios, tools, and recommendations for providing non-technical coworkers access to database reporting.


  • User Experience: Allows for a finished view on top of processed data for visualization or access.
  • Cost: Team-based pricing, but specific numbers may vary.
  • Ease of Use: Minimal training required.


  • User Experience: Focused on direct integrations with tools and now exploring database connections.
  • Cost: Still in the development phase.
  • Ease of Use: Aimed at making it easy for non-technical users to extract data with minimal SQL usage.

JetAdmin.io and Internal.io

  • User Experience: Suitable for general database management and reporting.
  • Cost: Variable depending on the size and needs of the team.
  • Ease of Use: Generally user-friendly but might require some initial training.


  • User Experience: An older interface but powerful and fast. Good for combining different data cubes.
  • Cost: Unknown.
  • Ease of Use: Requires a few days of training and an exam before providing access.

SQL Server Management Studio

  • User Experience: Allows users to run pre-saved SQL queries.
  • Cost: Comes with SQL Server, but running queries directly can be risky.
  • Ease of Use: Not recommended without training due to risks involved.


  • User Experience: Allows users to join or manipulate tables without SQL or Python.
  • Cost: Team-based pricing.
  • Ease of Use: User-friendly and offers demos for better understanding.

Google Data Studio and Other Alternatives

  • User Experience: Extremely user-friendly if you're familiar with G Suite.
  • Cost: Free, but might require additional setup for RedShift.
  • Ease of Use: Very easy for anyone with basic spreadsheet skills.


  • User Experience: Direct integration with RedShift.
  • Cost: Free, open-source software.
  • Ease of Use: Technical to install but user-friendly once set up.

The Verdict: What Should You Choose?

Here's the bottom line:

  • For Minimal SQL Use: Phiona or Hex would be good choices.
  • For Data Cubes and More Technical Reporting: Saiku or Mode Analytics would be ideal.
  • For Simplicity and G Suite Integration: Google Data Studio stands out.
  • For Direct Redshift Integration: Metabase is an excellent option.

Your choice should be based on the specific needs of your team, the technical expertise required, and the cost implications involved. Tailoring the tool to your team's skill level will result in more effective reporting and better business decisions.

Vendr Team
Vendr's team of SaaS and negotiation experts provide their curated insights into the latest trends in software, tool capabilities, and modern procurement strategies.

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