Google Enters the Database Game with Google Tables: What It Means for the Modern Office

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Analyze Google's entry into the database market with Google Tables. What does it mean for office productivity?

Vendr | Google announced a new database builder app (and Airtable competitor): Google Tables
Written by
Vendr Team
Published on
April 25, 2023
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In a world where databases have become the backbone of businesses, the battle for the best database management tool is heating up. Google is the latest tech giant to throw its hat into the ring, with its announcement of Google Tables, an Airtable competitor. While Amazon AWS and Microsoft have already made strides in this space with Amazon Honeycode and Microsoft Lists respectively, Google’s entry signifies a seismic shift in the database management landscape. Here’s why Google Tables is garnering attention and what it could mean for businesses and individual users.

What Google Tables Offers

Developed by Google’s experimental Area 120 team, Google Tables allows users to create a database table, list data in rows, and design custom views through kanban boards, among other features. The platform also offers built-in forms for adding data and integrates seamlessly with Slack and Google Chat, allowing easy sharing of data among team members.

Unique Pricing Strategy

What sets Google Tables apart is its unique pricing model. Unlike most other Google software products, Tables is not fully free and is not bundled with G Suite’s paid plans. Users can get 100 tables with 1,000 rows each for free. For $10 per month per user, you can create up to 1,000 tables with 10,000 rows each. This puts it in competition with Airtable, which offers unlimited tables but caps rows at 5,000 per table for a similar price. The pricing suggests Google's commitment to making Tables a standalone product.

Geographical Limitations

It’s important to note that Google Tables is currently geo-restricted to the U.S. Users outside the U.S. can only access the service via VPN, which could be a bottleneck for its global adoption.

The Google Ecosystem Advantage

Google Tables stands out for its ability to integrate with other Google offerings like Sheets and Forms. This can be a game-changer, especially for businesses that are already deeply invested in the Google ecosystem. The convenience of being able to move data seamlessly between various Google services could provide Tables with a competitive edge.

What Could Be Next?

If Google Tables proves successful, it’s likely that Google may integrate it further with other services like Google Calendar for project management tasks. This could potentially replace Google Tasks for G Suite users, which many find too limited for robust project management.

Uncertainty and Longevity

While Google Tables is exciting, Google’s history of discontinuing services raises questions about the platform's longevity. However, the dedicated pricing plan might indicate Google’s seriousness about sustaining Tables as a long-term product.


The arrival of Google Tables marks a pivotal moment in the evolution of database management tools, particularly because of the tech giant backing it. While it’s entering a space already filled with powerful competitors, Google has the advantage of an enormous existing user base and an ecosystem that could drive adoption.

The biggest appeal for Google Tables lies in its seamless integration within the Google ecosystem. If you’re an avid user of Google products, Tables might just be the database management tool you’ve been waiting for—even if it’s with the usual pinch of salt that comes with Google’s experimental products.

With its intriguing mix of features, pricing, and the promise of ecosystem integration, Google Tables has certainly shaken up the database tool market. Only time will tell if it becomes a permanent fixture in Google’s product lineup or ends up as another experimental footnote. But for now, it's a noteworthy addition to the tech giant's ever-expanding portfolio. For information on pricing, plans, and how to get a discount, see our complete Google Workspace buyer’s guide.


Vendr Team
Vendr's team of SaaS and negotiation experts provide their curated insights into the latest trends in software, tool capabilities, and modern procurement strategies.

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