Airship

Multi-product implementations offer the strongest negotiating position with Airship. Our data shows that customers bundling products achieve better overall economics than those purchasing individually. For example, a company implementing both AXP Enterprise and Airship Mobile faces a combined list price, but bundled negotiations typically achieve 25-30% total discounts.

AXP Essentials starts at $25,000 annually for 500,000 MAUs with no negotiation flexibility in our database—every company pays list price. However, AXP Enterprise at 1 million MAUs lists at $50,000 but shows substantial discount potential. Companies typically pay between $35,600-$39,650 (21-29% discounts), making the effective price difference much smaller than it appears. The upgrade becomes financially attractive when you factor in the advanced AI-driven personalization and multi-channel orchestration capabilities.

Renewal negotiations with Airship show interesting patterns in Vendr's database. For Airship Mobile customers, renewal discounts typically range from 21-29%, but term length significantly impacts your negotiating position. Our data shows that 24-month commitments for 2 million MAUs can achieve up to 99% discounts in some cases, with most companies paying under $1,400 annually—a massive savings.

Airship's Media Hosting & Optimized Rich Page Delivery (CDN) add-on is priced per terabyte and available on both AXP products. Vendr's analysis shows this add-on is often overpriced compared to standalone CDN providers, but the integration value can justify the premium if negotiated correctly. For AXP Enterprise customers, 5TB of CDN usage is typically bundled into the base $50,000 price with the same discount structure (21-29% off). However, AXP Essentials customers pay separately for CDN, and our data shows no discount flexibility.

Vendr's contract analysis reveals several potential cost traps in Airship agreements. The most significant is MAU measurement methodology—Airship counts unique users across all touchpoints, which can inflate numbers compared to your internal analytics. Companies often discover their '1 million MAU' contract actually covers 1.3-1.5 million users in Airship's system.

Vendr's data reveals significant savings opportunities based on your MAU volume. For Airship Mobile at 1 million MAUs, the list price is $48,365 annually, but our benchmarking shows you can achieve 21-29% discounts depending on your negotiation approach. At the 50th percentile, companies pay $35,694—saving $12,671 annually. However, the real opportunity emerges at higher volumes. At 5 million MAUs, where the list price jumps to $241,826, Vendr's data shows that 100% of companies in our database received maximum discounts, often paying significantly less than list price.