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Braze Pricing

Depending on the size of your organization, pricing for Braze varies. For organizations with a headcount of roughly 200, prices range from $43,400 to $72,400. For larger organizations, with a headcount around 1000, prices may range from $61,000 to $115,600. For organizations with a headcount exceeding 1001, the pricing extends from $134,200 through to $282,200. These prices provide a broad guideline and the actual cost may depend on the specific needs and customization of your organization.

Braze is recognized industry-wide as a leader in the realm of marketing automation. It is worth noting that Braze offers pricing adjustments for multi-year agreements and has various commercial items for negotiation. Be mindful that the charges include per delivered content and usage, and cost associated with implementation and offboarding may vary depending on the scope and customization requirements of the product. The company competes with significant players like Iterable, MoEngage, Marketo, Attentive, and BloomReach in the market.

Braze Negotiation Insights

At Vendr, we provide extensive negotiation insights based on our experience and data-driven benchmarks. These insights are crucial to successfully negotiate your Braze contracts. Here is a glimpse of what we offer:

Discount Lever for Braze

Did you know you can effectively reduce your Braze cost by consolidating your user group? Instead of subscribing for disparate user groups, aiming for an enterprise-wide license can significantly lower your per-user cost.

Commercial Item for Braze

Regarding the service level agreement (SLA), ask for prioritized support and faster response times specifically in the SLA. Braze is known to accommodate this request, particularly from enterprise-level clients.

To get more discount levers and commercial points to pull when negotiating your Braze contracts, sign up for a free forever Vendr account. This is just the tip of the iceberg. Vendr offers more than 20 unique negotiation insights specifically for Braze, only accessible via our platform.

Please note: These insights serve as a general guideline. The actual negotiation levers and commercial items may vary based on several factors including your organization's size, usage, and specific business requirements.

Community Insights for Braze

Here are some recent insights shared by our community on procuring Braze:

  1. "We were able to get a more favorable rate and a decrease of uplift by signing a multi-year contract upon renewal." - Community Insight was posted recently.
  2. "Braze will try to propose a 16% uplift despite no previous notice. In this case, we were able to leverage their low usage on SMS, CPI averages being 4%, and previous history of them serving on a panel at a conference, to secure $6k in savings. This got them closer to the $98k they had budgeted." - Community Insight was posted 1 month ago.

Learn more about how to navigate the complexities of SaaS procurement and gain additional insights such as the estimated time to implement Braze, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process by signing up for a free forever Vendr account. Join our community to access a total of 8 insights available for Braze and enhance your procurement strategy.

Braze Competitors


Attentive is a leading competitor to Braze, offering robust mobile messaging capabilities. Known for its personalized text messaging services, Attentive enables businesses to engage with customers in a meaningful and instantly accessible way. However, it may not offer as broad a feature set as Braze.


BloomReach is another player in the market, specializing in creating consumer experiences on top of their digital platform. They offer AI-driven tools for content and search optimization. While it presents a strong offering, it may not provide the same level of customer engagement management tools as Braze.


Iterable is a growth marketing and user engagement platform. It provides multi-channel user engagement, segmentation and integration capabilities. While Iterable presents strong competition, one area where Braze might have an edge is its comprehensive Analytics suite.

Check out our guide on Iterable pricing for more info.


Marketo, now owned by Adobe, is a widely recognized competitor in the campaign management and lead management market. It offers a full-featured platform but may not provide the same level of personalization that Braze does.

Check out our guide on Marketo pricing for more info.


MoEngage is an insightful customer engagement platform. This competitor offers automation, personalization, segmentation, and analytics. Capabilities for mobile, web, email, SMS, and app push notifications are present, but Braze may offer more advanced features for larger enterprises.

Braze Overview

Braze is a cutting-edge customer engagement platform that's designed to amplify marketing efforts. Operating chiefly through mobile and omni-channel experiences, it equips teams with the ability to foster customer loyalty in a dynamic environment. This platform is especially popular amongst marketing professionals for its multi-channeled deliverability features, ensuring reach to target audiences remains optimized and malleable.

Braze provides versatile options in the form of different pricing tiers and contract ranges, meeting the needs of a diverse customer base. The implementation time for the Braze platform is notably short, allowing businesses to hit the ground running in less than 3 months. The termination process, on the other hand, plays out on a variable timeline depending on the extent of required asset resolution.

In terms of size, Braze caters predominantly to mid-market businesses, with an average user company size of about 800 employees. Despite the presence of formidable competitors in the market, Braze manages to sustain a substantial market share, marking its widespread recognition and popularity in its field.

Compliance and Security

When it comes to security, Braze has ensured that it aligns with the most stringent regulations. It embraces GDPR, SOC2, SSO, MFA, ISO27001, and DPA compliance, bolstering its credibility in the eyes of users who prioritize data protection and regulatory accordance. Matter of factly, robust MFA (Multi-Factor Authentication) & SSO (Single Sign-On) capabilities are ingrained into Braze's system as a testament to its unwavering commitment to user security. Furthermore, its adherence to Personally Identifiable Information (PII) and Data Processing Agreement (DPA) regulations reaffirms Braze's dedication to data privacy and security.

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Braze by the numbers

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Braze pricing: frequently asked questions

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Alli Cheaney
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Trey Swaim
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Bree Simmons-Yager
Principal SaaS Consultant
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