How much does Braze cost?
Median buyer pays
$88,507
Based on data from 184 purchases, with buyers saving 14% on average.per year
Median: $88,507
$30,000$371,149
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About Braze
Braze Overview
Braze is an customer engagement platform that helps marketing teams build customer loyalty through mobile, omni-channel customer experiences.
Braze's 4 Products
Enabling organizations to unify and activate first-party customer data across systems, this solution provides real-time data integration, segmentation, and audience building to support personalized engagement. Key capabilities include secure data ingestion from diverse sources, advanced audience segmentation, and seamless data distribution for optimized marketing, analytics, and customer experience operations.
Centralizing data for customer engagement teams, this solution enables brands to unify disparate touchpoints and customer information for targeted, real-time actions. Flexible data integration, activation, and distribution capabilities support personalized messaging and analytics at scale, facilitating efficient orchestration and measurement of cross-channel campaigns.
Go Edition delivers cross-channel messaging, journey orchestration, and real-time data activation—perfect for growth marketers.
Braze's platform helps businesses create personalized customer interactions across various channels such as email, push notifications, SMS, and in-app messages. It enables companies to unify and activate customer data, orchestrate customer journeys, and leverage AI for predictive insights and segmentation.
Compare prices for similar companies
| Supplier | Braze | Airship |
|---|---|---|
| Median Contract Value | $88,507 | $35,040 |
| Avg Savings | 13.74% | - |
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RenewalsNew purchases
Low chances of successMedium chances of successHigh chances of successVendr community insights for Braze
Company with 201-1000 employeesThis year
"Standard terms include max 7% uplift language."Company with 201-1000 employeesThis year
"We were able to reduce our renewal by $2k and get this within budget through agreeing to an early signature. "Company with 201-1000 employeesThis year
"During our renewal with Braze, we secured a two-year agreement with no uplift from Year 1 to Year 2, enabling us to maintain a consistent budget over the next two years."Company with 201-1000 employeesA while ago
"We were able to get a 12% discount on a new purchase in exchange for signature by the end of the month (July)."Company with 201-1000 employeesA while ago
"We were able to get 15% discount off of the initial pricing proposed for twice the amount of emails but with a reduction in MAU's by agreeing to participate in a Case Study. We were also able to secure quarterly payments reducing from the annual terms proposed. "Company with 201-1000 employeesA while ago
"By committing to 3 years, we were able to save 10% off our renewal."Company with 201-1000 employeesA while ago
"In a competitive RFP against Iterable we were able to achieve over 40% discount on a 2-year agreement, and negotiate a 5% uplift cap. "Company with 201-1000 employeesA while ago
"Braze proposed a 7% uplift at renewal citing language in the terms. We leveraged significant growth in emails and competition to secure a ~11% discount on a 24 month renewal."Company with 201-1000 employeesA while ago
"We were able to get a more favorable rate and a decrease of uplift by signing a multi-year contract upon renewal "Company with 201-1000 employeesA while ago
"Braze will try to propose a 16% uplift despite no previous notice. In this case we were able to leverage their low usage on SMS, CPI averages being 4%, and previous history of them serving on a panel at a conference, to secure $6k in savings. This got them closer to the $98k they had budgeted. "Company with 201-1000 employeesA while ago
"By gaining an accurate understanding of monthly active users, we were able to right-size costs by requesting usage reports from Braze to better align to the appropriate number of users for the renewal"Company with 201-1000 employeesA while ago
"We were able to secure a 16% discount on a 2 year year contract with Braze. They originally offered an 8% discount for the 2 year contract, but we pushed back regarding strict budget and they were able to increase the discount to 16%. "Company with 1-200 employeesA while ago
"We wanted them to give us an incentive to migrate fully away from Iterable, but their pricing was ~30% more; they were able to come back with a 33% discount on their proposal for a two-year contract, saving us almost $250k."Company with 1-200 employeesA while ago
"After three rounds of negotiations, we were able to get a 7% uplift down to 3% based on a multi-year agreement."Company with 1-200 employeesA while ago
"We leveraged Iterable as potential competition to get to a 29% discount on what they initially quoted us."Company with 201-1000 employeesA while ago
"We got 25% off on their SSO add-on."Company with 201-1000 employeesA while ago
"They tried to charge us $20k for onboarding, but we managed to get $8k knocked off."About Vendr
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