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Customer.io Pricing

Customer.io offers a range of pricing options tailored to the size of your organization, ensuring that you can find a plan that fits your marketing automation needs without breaking the bank. For companies with a headcount of 200, contract values range from $14,300 to $28,600. As your company scales up to a headcount of 1000, the pricing adjusts accordingly, with contracts valued between $35,000 and $61,700. For the largest organizations, with a headcount exceeding 1001, Customer.io provides contracts ranging from $51,700 to $106,700. These figures reflect the platform's commitment to delivering value across various business sizes and needs.

Customer.io is recognized as a leader in the marketing automation category, and it complies with major standards such as GDPR, SSO, SOC2, MFA, ISO27001, PII, and DPA, ensuring that your marketing efforts are not only effective but also secure and compliant. If you're considering Customer.io for your business, signing up for a free Vendr account can help you navigate the procurement process with ease. Sign up for a free Vendr account.

Customer.io Negotiation Insights

When it comes to negotiating your contract for Customer.io, it's important to understand the levers you can pull to secure the best possible terms. Here's a glimpse into the kind of insights Vendr can offer:

Discount Levers

  • Annual Payment: Committing to an annual payment plan has been a successful strategy for securing discounts. For instance, a 20% discount was achieved by switching from a monthly to an annual payment term.

Commercial Items

  • Contract Length: Extending the contract length can also be advantageous. A 10% discount was approved on a 2-year contract, indicating that longer commitments can lead to savings.

For a deeper dive into the full range of negotiation levers and commercial terms available for Customer.io, consider signing up for a Vendr free trial account. With Vendr, you'll gain access to a total of 3 negotiation insights for Customer.io, empowering you with the knowledge to negotiate effectively.

Community Insights for Customer.io

Here are some recent insights from our community on procuring Customer.io:

  1. "We were able to secure a 15% discount at renewal through annual payments and increasing scope." - Community Insight was posted 4 months ago.
  2. "We were able to receive a 20% discount by switching to an annual payment term vs. monthly." - Community Insight was posted 5 months ago.

Learn more about how to leverage these insights by signing up for a free forever Vendr account. When you join, you'll unlock a treasure trove of knowledge, including the estimated time to implement Customer.io, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process. Currently, there are several community insights available for Customer.io, and by becoming a member, you can access all of them to make the most informed decisions for your SaaS procurement needs.

Customer.io Competitors

Catalyst.io

Catalyst.io emerges as a strong contender in the customer success space, offering a suite of tools designed to centralize customer data and enhance retention and growth. With a medium market share and an average customer size of 400, Catalyst.io stands out with a category score that places it as a leader. The platform boasts a retention rate of 70 and offers compliance with GDPR, SOC2, ISO27001, PII, and DPA. For a headcount of 200, contract ranges span from $17,300.00 to $30,400.00, scaling up to $54,100.00 to $109,000.00 for headcounts exceeding 1000. Catalyst.io is available through Vendr+.

SimilarWeb

SimilarWeb offers a digital market intelligence platform that aids businesses in growing their market share by providing insights into website traffic statistics and analytics. With a medium market share and an average customer size of 700, SimilarWeb is also a leader in its category. The platform has a retention rate of 52.38 and adheres to compliance standards including GDPR, SSO, SOC2, MFA, ISO27001, PII, and DPA. Contract ranges for a headcount of 200 are between $13,200.00 and $28,500.00, and for a headcount of 1000, the range is $20,300.00 to $40,500.00. For larger organizations, the contract value can go up to $86,500.00. SimilarWeb is accessible through Vendr+.

We encourage you to sign up for a free forever Vendr account to access suppliers related in the same category as Customer.io. Joining Vendr will unlock a wealth of knowledge and insights, helping you make informed decisions in the competitive landscape of SaaS solutions.

Customer.io Overview

Customer.io is a robust marketing automation platform designed to harness the power of customer behavior data and rules-based messaging to engage users effectively. With its intuitive interface and advanced segmentation capabilities, Customer.io empowers businesses to create personalized customer experiences at scale. Whether you're a technical wizard or a marketing maestro, Customer.io's flexible features cater to a wide range of SaaS users looking to elevate their communication strategies.

Compliance and Security

Customer.io takes the security and privacy of its users seriously, adhering to stringent compliance standards. The platform is fully compliant with the General Data Protection Regulation (GDPR), ensuring that user data is handled with the utmost care and respect for privacy. Additionally, Customer.io maintains SOC2 compliance, demonstrating a commitment to high standards of security and operational procedures.

To further bolster security, Customer.io incorporates Multi-Factor Authentication (MFA) and Single Sign-On (SSO) capabilities, providing an extra layer of protection and a streamlined access experience for users. The platform also complies with regulations concerning Personally Identifiable Information (PII) and Data Processing Agreements (DPA), ensuring that customer data is processed and stored in accordance with legal requirements. With Customer.io, you can trust that your marketing automation is not only powerful but also secure and compliant.

Vendr users typically save $4504 when purchasing Customer.io
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Customer.io

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Customer.io by the numbers

Negotiations handled:
14
Unique purchasers:
19
Average contract value:
$30185
Average savings:
6.6%

Customer.io pricing: frequently asked questions

Why purchase through Vendr?

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Meet some of our expert negotiators

Alli Cheaney
Alli Cheaney
Principal SaaS Consultant
We work for you
Our customers love our support, with a satisfaction score of 4.8 out of 5
Trey Swaim
Trey Swaim
Principal SaaS Consultant
Domain expertise
Our team has handled over 40,000 negotiations across thousands of suppliers
Bree Simmons-Yager
Bree Simmons-Yager
Principal SaaS Consultant
Visibility at every step
From initial consult to final closing, expect end-to-end transparency and support