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Data Science and Analytics
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FullStory Pricing

FullStory operates on a tiered pricing model based on the number of recorded user sessions per month. While FullStory doesn't publicly disclose its specific pricing structure, full-featured plans start at an estimated $2,000 per year. The Enterprise tier, which offers additional perks like advanced analysis and dedicated support, can range from around $10,000 to well over $50,000 per year.

In comparing FullStory's pricing against its competitors like Amplitude, Heap, Mixpanel, Pendo, and WalkMe, FullStory offers a unique balance of value, cost-effectiveness, and extensive functionality. While cost by itself is not the only factor to consider when investing in a digital experience analytics platform, FullStory's affordable pricing tiers make it a viable choice for businesses of all sizes seeking sophisticated user analytics tools, exceptional service, and clear ROI.

FullStory Negotiation Insights

Discount Levers

One commonly used discount lever for FullStory is volume purchasing. Bulk purchasing over longer-term contracts is often recognized with reduced prices. This means that if you're considering large-scale deployment or have high user numbers, ensure to leverage this in your negotiation with FullStory.

Commercial Items

One crucial commercial item to discuss when negotiating a contract with FullStory is the payment terms. FullStory, like many B2B SaaS providers, primarily offers annual payment terms. If you require flexibility, there may be room to negotiate staggered or quarterly payments to better match your business cash flow.

This introduction to negotiation insights is just the tip of the iceberg. Vendr provides numerous insights for FullStory and its competitors including Amplitude, Heap, Mixpanel, Pendo, and WalkMe. To access a complete set of negotiation insights and empower your SaaS procurement, sign up for a free forever Vendr account.

Community Insights for FullStory

Gathering insights from our community can be incredibly valuable when considering a SaaS product like FullStory. Here's what some of our users have shared:

  1. "We were able to waive the 7% uplift for a flat renewal this year, removed auto renew, and got a 3% uplift cap added for future renewals." - Community Insight was posted recently.
  2. "We were able to save over $70k on our contract upgrade by leveraging economies of scale (264% growth) and an early renewal. We were also able to acquire Net90 terms to cushion our transition from Quarterly to Annual terms along with a no auto-renew clause." - Community Insight was posted recently.

To delve deeper into the wealth of knowledge our community offers, we encourage you to sign up for a free forever Vendr account. With this account, you'll unlock additional insights such as the estimated time to implement FullStory, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process. Currently, there are numerous community insights available for FullStory, each offering a unique perspective to help you make the most informed decisions.

FullStory Competitors


Amplitude is a well-known competitor in the field of Product Analytics. With strong capabilities in analyzing user behavior and engagement, Amplitude stands as a notable alternative to FullStory.

Check out our guide on Amplitude pricing for more info.


Heap offers comprehensive user analytics platform enabling companies to gather, manage and utilize customer interaction data. If aggregation and analysis of user interactions across all platforms is a priority, Heap could be a strong contender against FullStory.

Check out our guide on Heap pricing for more info.


Mixpanel poses competition to FullStory with its robust user tracking and real-time analytics capabilities. It specializes in analyzing user interactions to identify trends and improve customer engagement.

Check out our guide on Mixpanel pricing for more info.


Pendo is a renowned player in the Product Experience platform space. It focuses on user behavior analysis, user onboarding, and feedback tools which make it a formidable competitor to FullStory.

Check out our guide on Pendo pricing for more info.


WalkMe specializes in digital adoption and user experience. With its combination of insights, engagement, guidance, and automation capabilities, WalkMe stands as a key competitor to FullStory.

FullStory Overview

FullStory is a provider of digital experience insights and analytics for businesses. The company offers robust tools for understanding and improving the digital user experience. FullStory's customer experience and product analytics software allow businesses to view their digital experiences through the lens of their users. It captures every interaction on a website or application, providing insight into user behavior and helping businesses identify problem areas and opportunities for improvement.

Compliance and Security

FullStory complies with General Data Protection Regulation (GDPR) and Service Organization Control 2 (SOC2) standards, ensuring data privacy and security for its users. The platform also supports robust security capabilities including Multi-Factor Authentication (MFA) and Single Sign-On (SSO), which further strengthen the security of user data. FullStory is diligent about handling Personally Identifiable Information (PII) and adheres to Data Protection Act (DPA) regulations, ensuring users' data protection and integrity.

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Fullstory by the numbers

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Fullstory pricing: frequently asked questions

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