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G2 Pricing

G2 offers a broad range of pricing options to accommodate various business sizes and needs. A general pricing range for G2 starts from $14,800 to $29,200 for a headcount of 200, $18,500 to $37,800 for a headcount of 1,000, and $42,600 to $93,100 for a headcount above 1,001. It's important to note G2 provides different tier packages. For instance, the Essential tier ranges from $11,250 to $12,500, while the Accelerate Package tier pricing varies from $17 to $30,769.

More specialized services such as G2 Track, G2 Insight, and G2 Marketing Solutions have their pricing structures. G2 Track price ranges from $14,400 to $30,300 for a headcount of 200, and it increases to $40,900 to $95,900 for a headcount above 1,001. For G2 Insight, the price spans from $15,100 to $32,600 for a headcount of 200 and ascends to $46,700 to $97,100 for a headcount exceeding 1,001. G2 Marketing Solutions pricing ranges are $18,000 to $33,900 for a headcount of 200, and it rises to $29,700 to $82,300 for a headcount above 1,001. G2's free tier is also available for users, offering them a chance to explore the product.

G2 Negotiation Insights

In the battle of securing the best deal with G2, the primary obstacle is the understanding of potential negotiation levers and commercial items at your disposal. Vendr arms its users with these insights to bring the negotiation power back to their hands.

Potential Discount Levers

One of the distinctive discount levers you can exploit in your negotiations with G2 is their customer retention program. G2 has significant incentives at the end of financial quarters geared towards customer retention. Utilize this as your leverage to secure a more financially favourable contract with them.

Potent Commercial Items

One of the potent commercial items that G2 contract negotiation entails is their licensing model. G2 uses a subscription-based licensing model which is adjusted based on the number of users. Being aware of the flexibility of adjusting user numbers can give you an advantage in your negotiations with G2.

Try implementing these negotiation insights in your G2 contract negotiation, and you are more likely to secure a deal that aligns better with your financial and operational requirements.

Please note: This is only a preview of negotiation insights available for G2 on the Vendr platform. For a multitude of other discount levers and commercial items to consider in your G2 negotiations, sign up for a free forever Vendr account. As a Vendr user, you receive full and unrestricted access to these insights making your negotiations more effective and efficient.

Community Insights for G2

Here are some recent insights shared by our community on procuring G2's services:

  1. "G2 initially offered a 10% discount on our new purchase of 3 Essential profiles. We were able to negotiate an additional 17% off by leveraging limited budget and an EOQ signature." - Community Insight was posted recently.
  2. "We were able to maintain our last year's pricing without any uplift, which is not typical for G2. We retained our 25% discount." - Community Insight was posted recently.

Learn more about how to navigate the procurement process and secure the best possible terms by signing up for a free forever Vendr account. When you join, you'll unlock a treasure trove of insights, including the estimated time to implement G2, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process. Currently, there are numerous community insights available for G2, each offering valuable perspectives and strategies.

G2 Competitors


Forrester is a leading global market research company that helps organizations exceed client demands and excel with technology. They create forward-thinking ideas and strategies that build trusted relationships and drive measurable impact in markets around the world.


Gartner, Inc. is a global research and advisory firm providing information, advice, and tools for businesses in IT, finance, HR, customer service and support, communications, legal and compliance, marketing, sales, and supply chain functions.


SourceForge is a web-based service that offers software developers the centralized online location to control and manage free and open-source software projects. It provides a variety of features to the project team to help with software development, including bug tracking, feature requests, and version control.


TrustRadius is a trusted review site for business technology, serving both buyers and vendors. They help buyers make better product decisions based on unbiased and insightful reviews. They also help vendors harness and scale the authentic voice of their customers.

G2 Overview

G2 is a leading platform for business solution reviews hosting reviews for more than 1 million software buyers each month. With comprehensive reviews on a wide range of software from real users, G2 provides a valuable resource for businesses looking to make informed purchasing decisions. The platform helps buyers select the right software and services based on peer reviews and synthesized social data.

Every month, millions of people visit G2's site to compare and select software and services based on the platform's peer insights. These insights include comparisons of products, validation of vendors, and discovery of new technologies. The platform also helps software vendors engage prospects with its Request Demo function and syndicate reviews on the platform to their site with Review Widgets feature.

Compliance and Security

G2 complies with the General Data Protection Regulation (GDPR) and Service Organization Control 2 (SOC2), ensuring that the personal data of users and visitors are handled with the highest standards of security and privacy.

The platform utilizes Multi-Factor Authentication (MFA) and Single Sign-On (SSO) capabilities to provide secure access to its services. MFA adds an additional layer of protection by requiring users to present two or more separate forms of identification before granting access. SSO allows users to log in using a single set of credentials to access several different applications, enhancing the user experience while maintaining high security levels.

In addition, G2 fully complies with Personally Identifiable Information (PII) and Data Protection Act (DPA) regulations, guarding the privacy and security of user's personal data. G2 continually reviews its systems and processes to maintain these high standards in a rapidly evolving digital environment.

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G2 by the numbers

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G2 pricing: frequently asked questions

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Meet some of our expert negotiators

Alli Cheaney
Alli Cheaney
Principal SaaS Consultant
We work for you
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Trey Swaim
Trey Swaim
Principal SaaS Consultant
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Our team has handled over 40,000 negotiations across thousands of suppliers
Bree Simmons-Yager
Bree Simmons-Yager
Principal SaaS Consultant
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From initial consult to final closing, expect end-to-end transparency and support