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Customer Relationship Management (CRM)
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HubSpot Pricing

HubSpot provides diverse pricing options across its Marketing, CRM, and Sales offerings, with prices varying based on the number of users and the chosen tier. HubSpot Marketing offers pricing tiers including Starter, Professional, and Enterprise. Similarly, HubSpot CRM features options like Free Tools, Starter, Professional, and Enterprise, while HubSpot Sales provides Starter, Professional, and Enterprise levels. Each tier entails different price ranges and includes potential onboarding costs.

Understanding that the exact price ranges heavily depend on customized features and user counts, identifying a specific list price can be challenging. Indeed, it remains recommendable for prospective users to directly inquire with HubSpot for precise pricing information. Note that HubSpot currently enjoys a medium market share, leveraging its robust inbound marketing and sales platform to attract, convert, and retain customers across a variety of industries.

HubSpot Negotiation Insights

One of the key negotiation levers when dealing with HubSpot is leveraging competitor options. HubSpot has strong competition in the marketing automation sector from Act-On Software, Marketo, Oracle, and Salesforce. Consider discussing your options with these competitors during your negotiation with HubSpot to potentially leverage a better price.

On the commercial side, a good practice is to discuss and negotiate the renewal terms. HubSpot typically includes an auto-renewal clause in its contracts, which could lead to unexpected cost implications if not managed properly. A potential negotiation point could be to negotiate the auto-renewal terms to prevent auto-renewal at inflated rates without triggering a discussion about these rates first.

These are just a couple of highlights from our comprehensive negotiation insights for HubSpot. To access all negotiation insight points and equip yourself with powerful tools for your next HubSpot negotiation, sign up for a free forever Vendr account today.

Community Insights for HubSpot

Gathering insights from our community can be incredibly valuable when evaluating software solutions like HubSpot. Here are the two most recent insights shared by our users:

  1. "When adding Sales and Ops hub to our existing Marketing and Service hubs, we increased our custom discount to 48%. We agreed to a 24-month contract as a lever to meet our budget. This was an additional 12.5% savings from what was initially proposed by Hubspot for the renewal/upgrade." - Community Insight was posted recently.
  2. "We were able to gain a 45% discount from all line items on our 12-month renewal by adding one additional service. Net 30, Annual payments." - Community Insight was posted recently.

If you're looking for more detailed insights, such as the estimated time to implement HubSpot, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process, we encourage you to sign up for a free forever Vendr account. By joining, you'll gain access to a wealth of knowledge, including a total of 20 community insights available for HubSpot.

HubSpot Competitors

Act-On Software

Act-On Software is a leading competitor of HubSpot, known for its marketing automation capabilities. Despite being a strong competitor, each platform has its unique strengths and weaknesses which may vary according to different business needs.


Marketo, owned by Adobe, is another key competitor of HubSpot. While it offers powerful marketing automation like HubSpot, differences in pricing and feature offerings could make it a more appealing choice for some businesses.

Check out our guide on Marketo pricing for more info.


Oracle’s marketing automation solution is another competitor of HubSpot. Oracle offers a broad range of business solutions, which might sync better with existing Oracle infrastructures in certain organizations. However, the decision between the two often comes down to specific business needs and objectives.


Salesforce is another big player in the CRM and marketing automation landscape, competing directly with HubSpot. While Salesforce does come with robust offerings, the choice between HubSpot and Salesforce would largely depend on a business’s overall goals, budget, and current software ecosystems.

Check out our guide on Salesforce pricing for more info.

HubSpot Overview

HubSpot is a renowned inbound marketing and sales platform designed to assist businesses in attracting visitors, converting leads, and winning customers. This comprehensive tool stands out with its ability to provide powerful automation capabilities and sophisticated reporting tools within its Marketing Hub. The latter are leveraged to optimize investments and drive revenue, adding significant value to the organisation's bottom line. Known for its rich feature set and robust functionality, HubSpot falls under the CRM category and proudly holds a significant share in the market.

Compliance and Security

When it comes to compliance and security, HubSpot takes no half-measures. It is compliant with GDPR, ensuring data collected from users is processed in a lawful, fair, and transparent manner. Further bolstering its security credentials, HubSpot supports Single Sign-On (SSO), facilitating secure, simplified access for users and reducing the risk of security breaches.

In addition to this, HubSpot also meets SOC2 standards, reflecting its commitment to ensuring security, availability, processing integrity, confidentiality, and privacy of customer data. HubSpot's Multi-Factor Authentication (MFA) capability adds an additional layer of protection, diminishing the risk of unauthorized access.

Moreover, Hubspot adheres strictly to regulations concerning personally identifiable information (PII) and data protection agreements (DPA) emphasizing its dedication to maintaining user privacy and data security.

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HubSpot by the numbers

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HubSpot pricing: frequently asked questions

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