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Iterable Pricing

Iterable pricing varies based on the size of the user base it is being offered to. For an organization with a headcount of 200, the cost ranges from $26,600 to $103,100. For a larger organization with a headcount of 1,000, the price fluctuates between $51,700 and $157,300. At a headcount exceeding 1,001, the annual contracts can cost within the span of $57,400 to $145,700.

Besides the company size, Iterable also provides a separate price range. The lower limit starts at $7,800, with the upper limit reaching $27,750. It's recommended for potential users to request a demo for a more detailed and customized pricing structure.

Iterable Negotiation Insights

Within the Vendr platform, you can access in-depth negotiation insights for Iterable to help you secure the best possible price and conditions. Here's a snapshot of the detailed information you can uncover.

Discount Lever for Iterable

One common discount lever available when negotiating with Iterable is 'License Volume'. frequently, the cost per user or usage volume can be significantly reduced depending on the number of licenses acquired or the amount of usage committed to.

Commercial Item for Iterable

An important commercial item to consider when negotiating with Iterable is 'Payment Terms'. You might have the option to negotiate improved terms, such as delayed payment intervals or flexible invoicing options.

Expanding your knowledge on these specific discount and commercial considerations can provide tremendous value during your negotiation process.

But this is just the tip of the iceberg. We have gathered comprehensive negotiation insights specific to Iterable, only accessible within the Vendr platform. To explore complete discount levers and commercial items vital for negotiating your Iterable contracts, sign up for a free forever Vendr account today.

Please note that this is a sample of the tailored negotiation insights we offer within our platform, with numerous more specific to Iterable ready for you to leverage on.

Community Insights for Iterable

Gathering insights from seasoned SaaS users can be a game-changer when considering a tool like Iterable. Here's what our community has to say:

  1. "Iterable will negotiate their messaging overage rates if pressed. Adding additional months to a 12-month term aids the removal of auto-renewal if desired." - Community Insight was posted 2 months ago.
  2. "We secured a 13% discount by leveraging competition with Clio." - Community Insight was posted 2 months ago.

To delve deeper into the wealth of knowledge our community offers, we encourage you to sign up for a free forever Vendr account. With this account, not only will you access more community insights for Iterable, but you'll also gain additional insights such as the estimated time to implement Iterable, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process. Join us and empower your procurement journey with Vendr!

Iterable Competitors


Attentive is a well-known competitor of Iterable. It provides personalized mobile messaging for eCommerce brands. Depending on your needs, Attentive could be a worthwhile option to consider.


BloomReach offers a digital experience platform that broadens customer engagement for businesses. It focuses on creating and optimizing unique online experiences.


Marketo is a comprehensive marketing automation software that helps marketers manage and measure marketing engagement, tasks, and workflows. Consider Marketo if you need advanced capabilities.

Check out our guide on Marketo pricing for more info.


Designed primarily for mobile app engagement, MoEngage also offers omnichannel marketing automation solutions. If your focus is on mobile user engagement, MoEngage might be an ideal alternative to Iterable.

Iterable Overview

Iterable is an advanced growth marketing platform that offers seamless, personalized customer engagement across all communication channels. Founded as Iterable Inc., it falls under the category of marketing technologies and has gained an admirable market position with a medium market share. It primarily caters to medium to large businesses, averaging a customer size of 550.

Through Iterable, users can access an efficient platform to manage a variety of marketing operations, news about recent releases highlight new tools for SMS marketing and artificial intelligence capabilities for in-app messaging. Typically, implementation of Iterable takes less than 3 months, which means businesses can get up and running quickly and start seeing results.

Compliance and Security

Regarding compliance and security, Iterable has implemented several measures to protect user data and privacy. It complies with a variety of key data protection regulations and security standards, including the General Data Protection Regulation (GDPR), Service Organization Control (SOC) 2, and ISO27001. It also offers support for single sign-on (SSO) and multi-factor authentication (MFA), thus adding an extra layer of security on the user end.

In terms of personal data, Iterable adheres to personally identifiable information (PII) standards, which dictates how information can be collected, used, and shared. Furthermore, the company also conforms to data protection agreement (DPA) regulations, demonstrating its commitment to responsibly and securely handle sensitive user data.

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Iterable by the numbers

Negotiations handled:
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Average contract value:
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Iterable pricing: frequently asked questions

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Meet some of our expert negotiators

Alli Cheaney
Alli Cheaney
Principal SaaS Consultant
We work for you
Our customers love our support, with a satisfaction score of 4.8 out of 5
Trey Swaim
Trey Swaim
Principal SaaS Consultant
Domain expertise
Our team has handled over 40,000 negotiations across thousands of suppliers
Bree Simmons-Yager
Bree Simmons-Yager
Principal SaaS Consultant
Visibility at every step
From initial consult to final closing, expect end-to-end transparency and support