Loom is a video messaging platform that enables teams to record, share, and collaborate through asynchronous video communication. Originally built for screen recording and walkthroughs, Loom has evolved into a comprehensive async video solution used across sales, support, product, engineering, and internal communications. Pricing is based on the number of users (called "Creators" in Loom's model), video recording limits, and access to advanced features like custom branding, analytics, and integrations.
Evaluating Loom or planning a purchase?
Vendr's pricing analysis agent uses anonymized contract data to show what similar companies typically pay and where negotiation leverage exists—whether you're estimating budget, comparing options, or reviewing a quote. Explore Loom pricing with Vendr.
This guide combines Loom's published pricing with Vendr's dataset and analysis to break down Loom pricing in 2026, including:
Whether you're evaluating Loom for the first time or preparing for renewal, this guide is designed to help you budget accurately and negotiate with clearer market context.
Loom uses a per-Creator pricing model with four main tiers: Starter (free), Business, and Enterprise. Pricing scales based on the number of users who will record and upload videos (Creators), while viewers can watch content for free. Published list pricing for Business starts at $12.50 per Creator per month (billed annually), but actual pricing varies significantly based on volume, contract term, and negotiation.
Pricing Structure:
Loom charges per Creator (users who record videos), not per viewer. The Business tier is the entry point for most teams, offering unlimited video recording, custom branding, video editing, and integrations. Enterprise adds advanced security, SSO, dedicated support, and enhanced admin controls. Loom also offers add-ons for premium support, additional storage, and advanced analytics.
Key cost drivers:
Observed Outcomes:
Based on Vendr's analysis of Loom transactions, buyers with 20+ Creators often achieve below-list pricing, particularly when committing to multi-year terms or bundling premium support. Volume-based discounting is common, and buyers evaluating alternatives like Vidyard or Vimeo frequently secure additional concessions during competitive evaluations.
Benchmarking context:
See what similar companies pay for Loom to access percentile-based pricing across different Creator counts, contract structures, and deal types (new vs. renewal).
Loom's pricing tiers are designed to scale from individual users to enterprise teams. The Starter plan is free with limited features, while Business and Enterprise tiers unlock the full platform with varying levels of security, support, and administrative control.
Pricing Structure:
Loom Starter is free for up to 25 videos per Creator. It includes basic recording, screen and camera capture, and limited editing. Starter is designed for individuals or very small teams testing the platform, but lacks custom branding, advanced integrations, and unlimited video storage.
Observed Outcomes:
Starter is a trial-oriented tier; most teams evaluating Loom for broader use move to Business or Enterprise within the first few months. Buyers often use Starter to validate use cases before committing to a paid plan.
Benchmarking context:
For teams ready to move beyond Starter, get your custom Loom price estimate based on Creator count and contract term.
Pricing Structure:
Loom Business is priced at $12.50 per Creator per month (billed annually) at list rates. Monthly billing is available at a higher per-seat cost. Business includes unlimited video recording, custom branding, video editing, drawing tools, calls-to-action, integrations with Slack, Salesforce, and other platforms, and basic analytics.
Observed Outcomes:
In Vendr's dataset, buyers with 20–50 Creators often achieve below-list pricing, while larger deployments (100+ Creators) commonly see per-seat pricing drop further. Multi-year commitments and competitive evaluations (e.g., comparing Loom to Vidyard) frequently yield additional discounts.
Benchmarking context:
Explore Loom Business pricing with Vendr to see how Business tier pricing varies by volume and term length based on recent market outcomes.
Pricing Structure:
Loom Enterprise pricing is custom and negotiated based on Creator count, contract term, and required features. Enterprise includes everything in Business plus SSO (SAML), advanced security controls, dedicated customer success, priority support, custom data retention policies, and enhanced admin and analytics capabilities.
Observed Outcomes:
Based on Vendr transaction data, Enterprise pricing typically starts in the range of $15–$20+ per Creator per month for smaller deployments, with volume-based discounting for larger teams. Buyers with 200+ Creators or multi-year commitments often achieve pricing closer to or below Business-tier rates on a per-seat basis, particularly when bundling premium support or additional storage.
Benchmarking context:
Access Loom Enterprise benchmarks to see percentile-based pricing across different deployment sizes, contract structures, and negotiation contexts.
Understanding the variables that influence Loom pricing helps buyers model total cost accurately and identify negotiation opportunities. Loom's pricing is primarily driven by the number of Creators, but contract term, tier selection, and add-ons also play significant roles.
Number of Creators
The number of users who will record and upload videos is the primary cost driver. Loom charges per Creator, not per viewer, so teams should carefully define who needs recording access versus view-only access. Volume discounts apply at higher Creator counts, with meaningful per-seat reductions typically starting around 50+ Creators.
Contract term length
Annual contracts receive lower per-Creator pricing than month-to-month billing. Multi-year commitments (2–3 years) often unlock additional discounts, particularly for Enterprise buyers. Vendr data shows buyers committing to multi-year terms commonly achieve 15–25% lower pricing compared to annual-only contracts.
Tier and feature selection
Business tier pricing is transparent and volume-based, while Enterprise pricing is custom and negotiated. Enterprise buyers pay a premium for SSO, advanced security, and dedicated support, but volume-based discounting can bring per-seat costs in line with or below Business rates for larger deployments.
Add-ons and premium services
Loom offers add-ons including premium support, additional storage beyond standard limits, advanced analytics, and custom integrations. These are typically priced as flat fees or percentage add-ons to the base contract. Buyers should clarify what's included in the base tier and negotiate add-on pricing separately to avoid surprises.
Benchmarking context:
Model your total Loom cost based on your specific Creator count, term length, and add-on requirements, with percentile-based benchmarks for comparable deals.
Beyond the per-Creator subscription fee, Loom buyers should account for potential add-on costs, storage overages, and premium support fees that can increase total contract value.
Storage overages
Loom includes a standard storage allocation per Creator, but teams with high video volume or long retention requirements may exceed included limits. Overage fees or additional storage purchases can add 5–15% to annual costs for video-heavy teams. Buyers should clarify storage limits and overage pricing during negotiation.
Premium support and customer success
Enterprise buyers often receive dedicated customer success and priority support as part of the base contract, but smaller Business-tier deployments may need to purchase premium support separately. Support add-ons typically range from 10–20% of the base contract value. Buyers should confirm what level of support is included and negotiate premium support pricing upfront if needed.
Advanced analytics and integrations
Some advanced analytics features and custom integrations are available only as add-ons or within the Enterprise tier. Buyers requiring detailed usage reporting, custom API access, or specialized integrations should clarify whether these are included or priced separately.
Onboarding and training
Loom generally does not charge separately for onboarding, but larger Enterprise deployments may include optional paid training or implementation services. Buyers should confirm whether onboarding is included and negotiate any professional services fees in advance.
Benchmarking context:
Compare total cost of ownership—including add-ons, support, and storage—against similar Loom deployments based on Vendr's dataset.
Actual Loom pricing varies widely based on Creator count, contract term, tier, and negotiation. While Loom publishes list pricing for Business ($12.50/Creator/month annually), observed outcomes often fall below list rates, particularly for larger deployments and multi-year commitments.
Small teams (5–20 Creators)
Small teams typically pay close to list pricing for Business tier, with limited volume-based discounting. Buyers in this range often achieve pricing in the $11–$13 per Creator per month range for annual contracts. Monthly billing is available but carries a premium.
Mid-market teams (20–100 Creators)
Mid-market buyers commonly achieve below-list pricing, particularly when committing to annual or multi-year terms. Volume-based discounting and competitive evaluations (e.g., comparing Loom to Vidyard or Vimeo) frequently yield per-seat pricing in the $9–$12 range for Business tier, and $12–$18 for Enterprise.
Enterprise deployments (100+ Creators)
Larger deployments benefit from significant volume-based discounting. Buyers with 200+ Creators or multi-year commitments often achieve Enterprise pricing that approaches or falls below Business-tier list rates on a per-seat basis. Bundling premium support, additional storage, and advanced analytics into the base contract is common at this scale.
Benchmarking context:
See Loom pricing benchmarks to access percentile-based pricing ranges across different Creator counts and contract structures based on Vendr's transaction data.
Loom pricing is negotiable, particularly for larger deployments, multi-year commitments, and competitive evaluations. Based on Vendr's analysis of Loom deals, the strategies below consistently drive better outcomes.
Loom sales teams are more flexible earlier in the sales cycle and at quarter-end or year-end. Buyers who engage 60–90 days before their target start date and clearly communicate budget constraints often receive more aggressive initial pricing. Anchoring to a realistic budget range (informed by market data) sets the tone for negotiation.
Vendr data shows buyers who anchor early and reference competitive alternatives commonly achieve 15–25% below initial quotes.
Loom competes directly with Vidyard, Vimeo, Screencast-O-Matic, and other async video platforms. Buyers actively evaluating alternatives—or willing to signal that they are—frequently secure better pricing and terms. Loom is particularly responsive to competitive pressure from Vidyard in sales and marketing use cases.
Benchmarking context:
Compare Loom to Vidyard and Vimeo using Vendr's dataset to understand how Loom's pricing stacks up for similar Creator counts and contract structures.
Multi-year contracts (2–3 years) unlock meaningful per-seat discounts, particularly for Enterprise buyers. Vendr data shows that buyers committing to multi-year terms often achieve 15–30% lower pricing compared to annual-only contracts. Buyers should model the total cost savings of a multi-year commitment against the flexibility of annual renewal.
Loom's pricing scales with Creator count, and volume-based discounting is common. Buyers should negotiate tiered pricing that locks in lower per-seat rates as they add Creators, and cap the cost of future growth. For example, negotiate a fixed per-seat rate for Creators added mid-contract, or secure a discount on expansion seats.
Storage, premium support, and advanced analytics are often priced separately. Buyers should clarify what's included in the base tier and negotiate add-on pricing during the initial contract negotiation, rather than purchasing add-ons later at list rates. Bundling add-ons into the base contract frequently yields better pricing.
Loom's fiscal year ends in January, with additional pressure at quarter-end (March, June, September, December). Buyers negotiating in December or late Q4 often receive more aggressive pricing and concessions as sales teams work to close deals before year-end.
These insights are based on anonymized Loom deals in Vendr's dataset across a wide range of company sizes and contract structures. Buyers can explore these insights directly using Vendr's free pricing and negotiation tools:
Loom competes with several async video and screen recording platforms, each with different pricing models and feature sets. The comparisons below focus on pricing structure and observed outcomes, helping buyers evaluate total cost and negotiation leverage.
| Pricing component | Loom | Vidyard |
|---|---|---|
| List pricing (per user/month, annual) | $12.50 (Business) | $19–$29 (Pro), custom (Business) |
| Negotiated pricing (typical range) | $9–$15 per Creator | $15–$25 per user |
| Contract minimum | No published minimum | Typically 5–10 users |
| Onboarding/implementation | Included (self-serve or guided) | Included (guided for Business+) |
| Estimated total (50 users, annual) | $5,400–$9,000 | $9,000–$15,000 |
| Pricing component | Loom | Vimeo |
|---|---|---|
| List pricing (per user/month, annual) | $12.50 (Business) | $20–$75 (Standard–Advanced), custom (Enterprise) |
| Negotiated pricing (typical range) | $9–$15 per Creator | $15–$50+ per user |
| Contract minimum | No published minimum | Varies by tier |
| Onboarding/implementation | Included | Included (self-serve or guided) |
| Estimated total (50 users, annual) | $5,400–$9,000 | $9,000–$30,000+ |
| Pricing component | Loom | Screencast-O-Matic (ScreenPal) |
|---|---|---|
| List pricing (per user/month, annual) | $12.50 (Business) | $3–$8 (Deluxe–Premium), custom (Business) |
| Negotiated pricing (typical range) | $9–$15 per Creator | $3–$10 per user |
| Contract minimum | No published minimum | No published minimum |
| Onboarding/implementation | Included | Self-serve |
| Estimated total (50 users, annual) | $5,400–$9,000 | $1,800–$6,000 |
Based on Vendr's analysis of Loom transactions over the past 12 months:
Vendr data shows buyers who combine volume, multi-year terms, and competitive pressure typically achieve the strongest outcomes.
Negotiation guidance:
Access Loom negotiation playbooks for supplier-specific tactics, timing strategies, and leverage points based on recent deal outcomes.
Based on Vendr's analysis of Loom transactions:
In Vendr's dataset, teams with 50+ Creators often achieved 15–25% lower per-seat pricing through volume-based negotiation and multi-year commitments.
Benchmarking context:
Get your custom Loom price estimate based on your Creator count, contract term, and required features, with percentile-based benchmarks from recent deals.
Based on Vendr's analysis of Loom deals, buyers should plan for:
Vendr's dataset shows buyers who clarify add-on pricing upfront and bundle into the base contract typically achieve 10–20% lower total cost compared to purchasing add-ons later.
Benchmarking context:
Compare total cost of ownership—including add-ons, support, and storage—against similar Loom deployments.
Based on Vendr's analysis of Loom renewal transactions:
In Vendr's dataset, renewal buyers who engaged early and leveraged competitive alternatives typically achieved 10–20% better pricing than those who waited until the last minute.
Negotiation guidance:
Access Loom renewal playbooks for step-by-step tactics, timing strategies, and leverage points specific to renewal scenarios.
Loom charges per Creator (users who record and upload videos), not per viewer. Pricing is based on:
Based on Vendr's analysis, buyers with 20+ Creators and multi-year commitments commonly achieve 15–30% below list pricing.
Benchmarking context:
Model your Loom pricing based on Creator count, term length, and add-ons, with percentile-based benchmarks for comparable deals.
Loom Business includes unlimited video recording, custom branding, video editing, calls-to-action, integrations with Slack, Salesforce, and other platforms, and basic analytics. It's designed for teams that need full async video capabilities without advanced security or dedicated support.
Loom Enterprise adds SSO (SAML), advanced security controls, custom data retention policies, dedicated customer success, priority support, enhanced admin and analytics capabilities, and custom integrations. Enterprise is designed for larger organizations with security, compliance, and support requirements.
Pricing for Business is transparent and volume-based, while Enterprise pricing is custom and negotiated based on Creator count and contract term.
Loom offers several add-ons, including:
Add-ons are typically priced as flat fees or percentage add-ons to the base contract. Buyers should clarify what's included in the base tier and negotiate add-on pricing during the initial contract negotiation.
Loom charges per Creator (users who record and upload videos), not per viewer. Viewers can watch Loom videos for free without a paid seat. This pricing model makes Loom cost-effective for teams that want to share videos broadly (e.g., with customers, partners, or large internal audiences) without paying for every viewer.
Buyers should carefully define who needs Creator access versus view-only access to optimize costs.
Based on analysis of anonymized Loom deals in Vendr's dataset, Loom pricing is negotiable and varies significantly based on Creator count, contract term, tier selection, and negotiation approach.
Key takeaways:
Vendr's dataset shows buyers who prepare carefully and evaluate alternatives often secure meaningfully better pricing. Regardless of platform choice, the most important step is clearly defining requirements, understanding total cost drivers, and benchmarking pricing against comparable deals before committing.
Explore Loom pricing and negotiation tools to access percentile-based benchmarks, competitive comparisons, and observed negotiation patterns based on Vendr's transaction data.
This guide is updated regularly to reflect recent Loom pricing and negotiation trends. Consider revisiting it ahead of any new purchase or renewal to account for changing market conditions. Last updated: February 2026.