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Pendo Pricing offers a pricing model based on headcount, with prices varying across different tiers. Costs for Pendo can range from $25,800 to $132,400, and for Pendo Feedback, the range falls between $12,500 and $86,800. The specific conditions and pricing options available can differ amongst these tiers, offering flexibility for businesses of different sizes and needs.

Understanding Pendo's pricing structure is key to making an informed purchase. Pendo also provides insights and recommendations for buying their products, which include tips on negotiating for discounts and securing additional features. These considerations should guide any SaaS user preparing to invest in Pendo's product and customer success platforms.

Pendo Negotiation Insights

Marked as one of the top product analytics solutions, Pendo is in a competitive market space with well-known platforms such as Amplitude, Heap, Mixpanel, and WalkMe. Navigating through contract negotiations demands strategic insights. Leveraging competitive alternatives can exert pressure on Pendo's pricing model and commercial terms that they are willing to negotiate.

Discount Levers

Vendr's market data and negotiation insights reveal that purchasing upfront for multi-year deals often leads to cost savings. This establishes a long-term relationship with Pendo and potential discounts for advance commitment.

Commercial Items

To reduce costs, consider negotiating onboarding and training services to manage your product analytics effectively. Including such services in your contract can be beneficial to your team and lessen hidden costs when implementing Pendo.

To get more out of your Pendo contract and uncover additional negotiation insight, sign up for a free forever Vendr account. Accelerate your contract negotiation with numerous tactical details available within Vendr's platform, strategized for software like Pendo.

Community Insights for Pendo

Here are some recent insights shared by our community on navigating Pendo pricing and negotiations:

  1. "After numerous threats of removing discounting if not signed by a certain date, we were able to maintain pricing past the deadlines provided given time needed for approvals." - Community Insight was posted recently.
  2. "Was able to secure semi-annual payments and remove auto-renewal on a 1-year agreement." - Community Insight was posted recently.

Learn more about how to leverage these insights by signing up for a free forever Vendr account. Also, you can gain additional insights such as the estimated time to implement Pendo, what to expect for your renewal, and other discount levers that you can implement if you're stuck during the negotiation process. Currently, there are numerous community insights available for Pendo that could help you make an informed decision.

Pendo Competitors


Amplitude is a robust product analytics platform that helps businesses gain insights into their user behavior. The system boasts many similar features to Pendo, allowing users to track, analyze, and improve their customer journey. However, the robustness also means a steeper learning curve, especially for nontechnical users.

Check out our guide on Amplitude pricing for more info.


Heap is another key competitor in the product analytics space. With its unique "capture everything" approach, Heap automatically collects and organizes customer behavioral data, allowing businesses to analyze and understand user actions. Heap can be quite flexible and thorough in data collection, but the comprehensiveness may lead to complexity in data management and interpretation.

Check out our guide on Heap pricing for more info.


Mixpanel is well-known for its user analytics platform that provides insights across the entire customer journey. Like Pendo, Mixpanel offers features focusing on usability and visual presentation of data. Although Mixpanel is praised for its trend analysis and retention features, it may require more technical know-how to set up and customize compared to Pendo.

Check out our guide on Mixpanel pricing for more info.


WalkMe provides a digital adoption platform assisting users in navigating through the features of various software. It uses on-screen pop-up balloons placed strategically over an app’s user interface to guide users through processes. WalkMe diversifies from the more traditional product analytics tools like Pendo, targeting user guidance and onboarding more than data-driven product decisions. It’s less of an apples-to-apples comparison, as there might be a need for both tools depending on user requirements.

Pendo Overview

Pendo is a comprehensive product analytics and user engagement platform. Designed for product managers and their teams, Pendo provides valuable insight through its robust features designed for comprehensive analysis and in-depth user engagement studies.

Using Pendo, teams can delve deep into product usage, understand user behavior, and create experiences designed to increase user satisfaction and product adoption. The result is actionable data that can drive product enhancements, deliver engaging user experiences, and contribute to the overall success of teams looking to perfect their product offerings.

Compliance and Security

Pendo is built on a secure and reliable nginx server and places a high priority on compliance and security. The platform is compliant with key regulations and standards including GDPR and SOC2, ensuring that your data is handled responsibly and your privacy is respected.

To further enhance security, Pendo includes Multi-Factor Authentication (MFA), bolstering access security beyond just usernames and passwords. Along with MFA, Pendo also supports Single Sign-On (SSO) capabilities, adding an extra level of convenience and security when accessing the platform.

Furthermore, Pendo adheres to PII and DPA regulations. This reinforces Pendo's commitment to data protection, ensuring that personally identifiable information is handled with the utmost care and responsibility.

Please note, all compliance statuses pertaining to Pendo are up-to-date, further information can be sought directly from Pendo or through Vendr Verified.

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Pendo by the numbers

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Pendo pricing: frequently asked questions

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Meet some of our expert negotiators

Alli Cheaney
Alli Cheaney
Principal SaaS Consultant
We work for you
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Trey Swaim
Trey Swaim
Principal SaaS Consultant
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Our team has handled over 40,000 negotiations across thousands of suppliers
Bree Simmons-Yager
Bree Simmons-Yager
Principal SaaS Consultant
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