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SimilarWeb Pricing

SimilarWeb offers a range of pricing options designed to accommodate the diverse needs of businesses seeking competitive intelligence tools. For smaller teams or individual professionals, the SimilarWeb Starter plan is available, starting at $167 per month. This entry-level option provides a solid foundation for website traffic analysis and competitive research, making it a practical choice for entrepreneurs and startups.

Larger organizations with more extensive requirements can explore higher-tier plans, which offer more robust features and greater data access. For example, the SimilarWeb Professional plan is tailored for marketing strategists and competitive landscape analysts, with pricing beginning at $333 per user per month when billed annually. It's important to note that all prices are subject to change and may vary based on specific business needs and contract terms. Users are encouraged to contact SimilarWeb directly for the most accurate and up-to-date pricing information tailored to their organization's size and usage expectations.

SimilarWeb Negotiation Insights

When it comes to negotiating your SimilarWeb contract, it's essential to understand the various aspects that can influence the final price. Here's a glimpse into the negotiation process:

Discount Lever: Usage Metrics

One effective discount lever is to analyze your organization's usage metrics. By demonstrating a clear understanding of your team's engagement with SimilarWeb, you can negotiate pricing based on actual usage patterns, potentially leading to cost savings if your usage is lower than the maximum allowed by your current plan.

Commercial Item: Payment Terms

Another commercial item to consider is the payment terms. Negotiating the timing and structure of payments can have a significant impact on your cash flow. For instance, agreeing on an annual payment might result in a lower overall cost compared to monthly payments.

To access a comprehensive list of negotiation insights for SimilarWeb, including additional discount levers and commercial items, sign up for a Vendr free trial account. Discover the full range of insights available to help you secure the best possible terms for your SimilarWeb contracts.

Community Insights for SimilarWeb

Here are some recent insights shared by our community on procuring SimilarWeb:

  1. "Similarweb originally proposed a ~5.5% uplift for a flat renewal citing language in the terms. By leveraging budget constraints, we were able to secure an offer for a flat renewal for a 24-month agreement or reduced uplift of ~2.5% for a 12-month renewal." - Community Insight was posted 2 months ago.
  2. "We got two additional licenses for free by promising an end-of-week signature. This was a strategic move that helped us expand our team's access without increasing the budget." - Community Insight was posted 5 months ago.

Learn more about how to navigate SimilarWeb's pricing and contract negotiations by signing up for a free forever Vendr account. Also, you can gain additional insights such as the estimated time to implement SimilarWeb, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process. Currently, there are 4 community insights available for SimilarWeb.

SimilarWeb Competitors


On24 is a platform that specializes in creating engaging webinars, virtual events, and personalized content experiences. While SimilarWeb focuses on providing digital market intelligence and website analytics, On24 caters to businesses looking to enhance audience engagement through interactive online events. With a different core offering, On24 serves as an alternative for companies seeking to strengthen their marketing and operational strategies through virtual engagement rather than competitive intelligence.

On24's market share is considered low compared to SimilarWeb's medium, but it stands out in its category as a leader. The average customer size for On24 is about 1500, indicating its suitability for larger organizations. On24's retention rate is 40.54, which suggests a strong customer base that values its unique services.

In terms of compliance, On24 adheres to GDPR, SSO, SOC2, PII, and DPA standards, ensuring that it meets the necessary regulations for data protection and privacy. This is crucial for businesses that prioritize security and compliance in their software choices.

When it comes to contract ranges, On24 offers pricing that varies based on company size, similar to SimilarWeb. For a headcount of 200, contract ranges from $14,500.00 to $25,200.00, and for larger companies with a headcount of 1000 or more, the range increases significantly.

While On24 may not directly compete with SimilarWeb in terms of product offerings, it presents an alternative solution for businesses looking to invest in software that supports their marketing and operational goals through virtual engagement and content delivery.

SimilarWeb Overview

SimilarWeb is a cutting-edge digital intelligence platform that empowers users with the insights they need to understand their digital market share. It's designed for businesses of all sizes, from startups to enterprises, providing a comprehensive suite of tools for analyzing web traffic and online performance. With SimilarWeb, users can benchmark against competitors, discover new opportunities, and identify trends that drive strategic decisions. The platform's intuitive interface and robust analytics make it a go-to resource for marketers, strategists, and executives seeking to enhance their online presence and engagement.

Compliance and Security

SimilarWeb is committed to maintaining the highest standards of data security and compliance. The platform is fully compliant with the General Data Protection Regulation (GDPR), ensuring that user data is handled with the utmost care and respect for privacy. Additionally, SimilarWeb adheres to the stringent requirements of SOC2, demonstrating its dedication to security, availability, processing integrity, confidentiality, and privacy of customer data.

To further bolster security, SimilarWeb incorporates Multi-Factor Authentication (MFA) and Single Sign-On (SSO) capabilities, providing users with secure and convenient access to their accounts. These features are essential in safeguarding against unauthorized access and protecting sensitive information.

Moreover, SimilarWeb takes the protection of Personally Identifiable Information (PII) seriously and complies with Data Processing Agreements (DPA) regulations. This ensures that all personal data is processed lawfully, fairly, and in a transparent manner, aligning with legal obligations and customer expectations for data privacy and security.

Additional Resources

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SimilarWeb by the numbers

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SimilarWeb pricing: frequently asked questions

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