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Tableau Pricing

Tableau offers various pricing options based on headcounts and licensing type. For an organization of 200 users, the pricing ranges from $10,700 to $20,600. When scaling up to an organization of 1,000 users, the pricing increases to a range between $17,700 to $49,300. For organizations with more than 1,000 users, the pricing can range from $50,600 to $141,800.

Tableau also offers individual licenses for specialized roles. The pricing for Tableau Explorer ranges from $393 to $420 while Tableau Creator can range from $777 to $840. For basic viewing capabilities, a Tableau Viewer license varies between $135 to $144. For users who need individual Creator licenses, the pricing ranges from $70 to $98. The pricing for Tableau Prep, which is used for data preparation and cleaning, varies according to headcount in a similar fashion as the general licenses. The Enterprise Tier pricing ranges from $420 to $540. For smaller organizations or individual users, the Pro Tier costs $240, and the Plus Tier costs between $10 and $12. There is also a Free Tier available.

Tableau Negotiation Insights

Tableau is a robust and versatile data visualization tool that faces stiff competition in the B2B market. With competitors like Domo, Looker, Microsoft, Mode, and Sisense, Tableau has been known to employ various strategies to retain its client base and win new customers.

Discount Levers

One key negotiation insight Vendr has identified is Tableau's flexibility around product drop-offs within the 30-day renewal period. This flexibility can be leveraged during contract renewals, potentially leading to price reductions.

Commercial Items

In terms of commercial items, another important insight is that Tableau can consolidate multiple contracts while keeping instances separate. This operational benefit could lead to streamlined management of your Tableau licenses.

These are just a couple of the insights that Vendr offers around negotiating with Tableau. To get more discount levers and commercial strings to pull when negotiating your Tableau contracts, sign up for a free forever Vendr account. Please note that Vendr offers a vast number of negotiation insights for Tableau that this section has not explored in depth.

Community Insights for Tableau

Gathering insights from our community can be incredibly valuable when considering a SaaS product like Tableau. Here are the two most recent insights shared by our users:

  1. "Tableau proposed a 5% increase for a 12-month renewal citing a price increase. We leveraged an early renewal and budget to decrease the uplift to 4% and secure quarterly payments on the 12-month renewal term." - Community Insight was posted recently.
  2. "Tableau was receptive to multi-year agreements and contract growth to lower or remove the uplift. They indicated they are still on separate paper from SFDC and cannot provide discounts based on contracts with them or Slack." - Community Insight was posted 1 month ago.

Learn more about how to navigate your Tableau procurement by signing up for a free forever Vendr account. Also, you can gain additional insights such as the estimated time to implement Tableau, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process. Currently, there are numerous community insights available for Tableau, offering a wealth of knowledge to help you make an informed decision.

Tableau Competitors


Domo is an enterprise-level business intelligence (BI) suite that brings your data, systems, and people together in one place for a digitally-connected business. Their powerful data blending and transformation capabilities, along with their strong data visualization platform, make them a formidable competitor to Tableau.


Looker is a cloud-based platform for exploring, analyzing and sharing real-time business analytics. It excels at data modeling and providing a unique modeling language. Although a powerful tool, it requires advanced skills to utilize fully, a significant difference from Tableau's more user-friendly approach.

Check out our guide on Looker pricing for more info.

Microsoft Power BI

Microsoft Power BI is a highly popular tool that caters to businesses of all sizes. It’s particularly praised for its seamless integrations with other Microsoft products. Power BI's strength lies in its ability to build sophisticated visualization from complex data effortlessly.

Check out our guide on Microsoft Power BI pricing for more info.


Mode is a collaborative analytics platform that empowers analysts to create, share, and collaborate on data analysis and visualizations. It comes with strong data exploration and SQL editor capabilities, offering a more code-driven approach to data analysis compared to Tableau.

Check out our guide on Mode Analytics pricing for more info.


Famous for its strong data connectivity and ETL features, Sisense caters to businesses of all sizes and various industry sectors. The strong point of Sisense is its ability to handle massive amounts of data from multiple sources, creating a single repository for future queries and reports.

Tableau Overview

Tableau is a robust data visualization tool endowed with self-service capabilities and categorized as a Business Intelligence platform. Renowned for its power and scalability, Tableau provides businesses with invaluable means of deriving insights from a plethora of data sources, consequently facilitating data-driven decision making.

Tableau's intuitive interface enables data analysts and other professionals to perform intricate data analyses and generate comprehensive visualizations without involving any advanced programming. Features such as drag-and-drop, real-time updates, and data blending provide users with a seamless experience of engaging with their data in a visual and interactive manner.

Compliance and Security

Tableau acknowledges the importance of data security and compliance, positioning itself as a reliable tool that adheres to standard protocols and regulations in data handling and storage.

Tableau has compliance with GDPR and SOC2 standards, highlighting the tool's commitment to protecting users’ privacy, and ensuring stringent control measures are in place. In addition to these, Tableau supports Multi-Factor Authentication (MFA) enhancing the security of user accounts by requiring multiple forms of verification from the user.

Tableau also supports Single Sign-On (SSO) which allows users to use one set of login credentials to access multiple applications, improving user convenience and reducing password fatigue.

Tableau further adheres to Personally Identifiable Information (PII) and Data Protection Act (DPA) regulations. This shows a dedication to maintaining the confidentiality and integrity of personal data while ensuring strict observance of data protection laws.

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Tableau by the numbers

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Tableau pricing: frequently asked questions

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