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Twilio Segment
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Twilio Segment

Vendr Category
Customer Data Platform (CDP)
Best Time to buy
January, April, July, October
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Segment Pricing

Segment offers several pricing options catering to different business sizes and customer needs. For a company with a headcount of 200, pricing ranges from $27,300 to $46,100. For larger organizations with a headcount of 1000, the cost increases to anywhere between $32,600 to $63,900. For companies with a size beyond 1001, the cost varies from $87,400 to $114,400. These price ranges map out the contract ranges, and specific pricing may depend on the exact size, data usage, and needs of your organization.

Segment has four main pricing tiers. The Free tier is available at zero cost, with certain limitations. The Team tier starts at $120 per month, with conditions applied. The Business Plan, Profiles, Audiences, and Journeys tier has custom prices based on usage, starting from $1.00. Lastly, the Business tier is custom-priced, tailored to meet complex business needs. Please note that the volume is the primary driver of Segment's pricing, and each tier provides different levels of access and usage. You can contact Segment for more detailed and customized pricing guidance.

Segment Negotiation Insights

Discount Levers

At Vendr, we have seen that emphasizing your long-term commitment to Segment can offer you an edge in negotiating better pricing. It's worthwhile to remind Segment of your intent to be a loyal customer, as this can increase the probable discounts on the list price.

Commercial Items

Segment's data platform pricing is often based on monthly tracked users (MTUs). Therefore, setting accurate MTU projections can play a vital role in your contract negotiations. Consider the possibility of overstating your MTU counts, which might unexpectedly inflate your costs.

To gain access to additional discount levers and commercial negotiation strategies for Segment, sign up for a free forever Vendr account. With Vendr, you can uncover a total of 50 unique negotiation insights tailored specifically for Segment.

Community Insights for Segment

Here are some recent insights from the Vendr community on procuring Segment:

  1. "Segment changed their model this year which resulted in a 20% increase in pricing on the Business monthly MTU plan. They proactively offered a 10% discount. We leveraged strict budget, churn, and a 24-month agreement to secure a flat renewal which equated to ~$24,000 in savings." - Community Insight was posted recently.
  2. "We were able to maintain legacy pricing on the same scope with no uplifts for a 1-year term." - Community Insight was posted 2 months ago.

Learn more about how to navigate the complexities of SaaS procurement by signing up for a free forever Vendr account. By joining, you'll unlock a treasure trove of insights, including the estimated time to implement Segment, what to expect for your renewal, and other discount levers that can be implemented if you're stuck during the negotiation process. Currently, there are numerous community insights available for Segment, each offering valuable perspectives to help you make the most informed decisions.

Segment Competitors


Amplitude is a software company specializing in tracking user behaviors to maximize customer conversions. They offer solutions for product, marketing, development, and executive teams. Their Product Intelligence platform is designed to help companies understand their user experience, measure product impact, and grow their business.

Check out our guide on Amplitude pricing for more info.


Mixpanel is a user behavior analytics platform that enables businesses to study and analyze how and why users engage, convert, and retain in real-time across devices. This helps businesses to grow by improving customer engagement, optimizing their marketing strategies, and creating targeted communication.

Check out our guide on Mixpanel pricing for more info.


Optimizely is an American company that offers digital experience platform solutions focused on Statistical Analysis and Optimized Marketing. Their platform makes it easier for businesses to experiment and personalize their websites and mobile apps.

Rudder Stack

Rudder Stack is a customer data platform that routes event data from your app or website to a wide array of analytics and marketing platforms. They specialize in reliable, secure, privacy-compliant data pipelines.


Tealium is a US company known for its tag management system and marketing software. They empower businesses to manage and eliminate marketing complexity, enabling a real-time, actionable approach to data collection, optimization, and delivery within web and mobile applications.

Segment Overview

Segment is a recognized and trusted Customer Data Platform (CDP) currently serving thousands of companies globally. It facilitates businesses in the comprehensive management of customer data. This platform enables users to collect customer data from multiple sources, organize it as per available segments, analyze data trends, and route it to any required system seamlessly, thus transforming raw data into insightful and actionable information.

Nonetheless, Segment has proven to be a reliable tool with high user retention rates, and it has solidified its position as a frontrunner in the CDP market.

Compliance and Security

Segment operates with a strong emphasis on data security and adherence to compliance regulations. It is compliant with General Data Protection Regulation (GDPR) standards, hence ensuring the security and privacy of customer data residing in European boundaries.

In addition to GDPR, Segment also fulfills the requirements of SOC2, a technical audit that guarantees the security, availability, processing integrity, confidentiality, and privacy of customer data.

For enhanced security, Segment has both Multi-Factor Authentication (MFA) and Single Sign-On (SSO) capabilities integrated into the platform. MFA provides an additional security layer by requiring users to provide at least two pieces of evidence before granting access. At the same time, SSO allows users to use a single set of credentials to access multiple applications, reducing the vulnerability that comes from managing multiple passwords.

Furthermore, Segment takes the issue of personally identifiable information (PII) safety seriously. The platform strictly follows Data Protection Act (DPA) regulations, ensuring that all data handling processes align with legal requirements and standards of data protection. Hence, users can rest assured knowing that their vital customer data is always secure in the hands of Segment.

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Twilio Segment by the numbers

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Twilio Segment pricing: frequently asked questions

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Meet some of our expert negotiators

Alli Cheaney
Alli Cheaney
Principal SaaS Consultant
We work for you
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Trey Swaim
Trey Swaim
Principal SaaS Consultant
Domain expertise
Our team has handled over 40,000 negotiations across thousands of suppliers
Bree Simmons-Yager
Bree Simmons-Yager
Principal SaaS Consultant
Visibility at every step
From initial consult to final closing, expect end-to-end transparency and support