Avalara
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How much does Avalara cost?
Median buyer pays
$19,569
Based on data from 387 purchases, with buyers saving 16% on average.per year
Median: $19,569
$4,496$77,947
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See detailed pricing for your specific purchase
About Avalara
Avalara Overview
Avalara automates global indirect tax with cloud-native APIs, processing billions of transactions to streamline tax calculation, filing, exemption management, and e-invoicing.
Avalara's 13 Products
Avalara 1099 &W9 delivers digital W-9 collection, TIN matching ($0.45/form), and 1099 e-filing from $0.63/form—perfect for finance and accounting teams.
Businesses face challenges in accurately calculating sales, use, VAT, GST, and other transaction taxes across jurisdictions due to frequent rate changes and complex rules. Avalara AvaTax automates real-time tax determinations using geospatial address validation, product taxability codes, and customizable rules to ensure compliance across sales channels.
Essentials delivers 1,000-certificate storage, CertExpress self-service capture, and AvaTax integration—perfect for SMBs managing exemption certificates.
ECM Premium delivers AI-powered document validation, centralized certificate storage, and 1,400+ partner integrations—perfect for tax and compliance teams.
Pro delivers AI & OCR certificate validation, centralized certificate storage, and certificate expiration tracking—perfect for tax and compliance teams.
Avalara License Management for Accountants delivers Multiclient Practice Dashboard, Compliance Calendar & Alerts, and Centralized Document Storage—perfect for accounting firms.
Managed Returns automates sales tax preparation, filing, remittance, and notice management across state, local, and Canadian jurisdictions. It extracts sales data from ecommerce platforms, marketplaces, and accounting systems to generate accurate returns and supports features like multilocation filing, prepayments, and advanced schedules.
Managed Returns Premium delivers automated return preparation & remittance, 1,400+ integrations, and a dedicated compliance contact—perfect for multi-state tax teams.
Retailers face challenges with offline sales tax calculations due to unreliable internet and shifting regulations. Avalara Tax Content Essentials provides downloadable, regularly updated tax rates and rules tailored for point-of-sale systems, enabling accurate compliance across multiple locations without internet access.
Managed Services delivers compliance document acquisition, expiration monitoring, and audit support—perfect for tax and compliance teams.
Premium delivers law-backed answers, U.S. jurisdiction coverage, and API and UI access—perfect for tax managers.
Businesses face challenges in researching accurate tax rules, rates, and laws across thousands of U.S. jurisdictions, leading to compliance errors and audit risks. Avalara Tax Research Standard provides access to comprehensive tax content for all 50 states and the District of Columbia, including simplified law descriptions, taxability charts, and a searchable Q&A database with limited expert inquiries.
Davo delivers daily POS sales tax collection, up to 3 state filings per month, and $54.99/month base subscription—perfect for restaurants and POS-based businesses.
Compare prices for similar companies
| Supplier | Avalara | Sovos |
|---|---|---|
| Median Contract Value | $19,569 | $13,937 |
| Avg Savings | 16.09% | - |
Negotiation insights
Discount levers
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What you can give to move the needle on pricing
RenewalsNew purchases
Low chances of successMedium chances of successHigh chances of successVendr community insights for Avalara
Company with 201-1000 employeesThis year
"There is not a ton of negotiation that can happen on Avalara contracts. We just renewed as is. "Company with 201-1000 employeesThis year
"Will provide monthly payment options"Company with 201-1000 employeesThis year
"Avalara will include Professional Services Fees at $0"Company with 201-1000 employeesThis year
"We successfully secured an additional 10% in savings by highlighting our long-standing relationship with Avalara and pointing out that our renewal initially reflected 0% discount despite our continued partnership"Company with 201-1000 employeesThis year
"Avalara was able to waive their managed services after we filled out an exemption certificate"Company with 201-1000 employeesThis year
"Clearly outline your needs and priorities for avalara -- This clarity helps reps in ensuring you don't pay for unnecessary features/tiers"Company with 201-1000 employeesThis year
"At renewal with Avalara, we secured a substantial discount by highlighting the absence of any existing discount in our current contract. We also reinforced the expectation from our finance team that, given our high volume, we should receive a more competitive, incentivized rate. This approach ultimately led to a favorable pricing adjustment."Company with 201-1000 employeesThis year
"During our renewal negotiations with Avalara, we leveraged the exploration of competitive alternatives to drive cost savings, ultimately securing an almost 20% reduction in our annual rate. We emphasized that the current agreement lacked any applied discounts and positioned a discount as a prerequisite for renewal. "Company with 201-1000 employeesThis year
"During our renewal negotiations with Avalara, we identified that a 0% discount had been applied to two separate agreements. By proactively addressing this, we successfully prevented a 5% price increase and secured a 10% discount on select line items, resulting in a marginal overall reduction. While the discount was limited in scope, this outcome is notable given the supplier’s typical reluctance to negotiate."Company with 201-1000 employeesThis year
"Avalara has included and enhanced several new integrations in the past 6 months to increase efficiencies. If you are facing uplifts then its worth diving into if these features are included in your plan and if they benefit your use case. If not then you have a strong argument to push back on any increases. "Company with 201-1000 employeesThis year
"We successfully secured a marginal discount with Avalara due to slight growth in one of our managed return line items. This was considered a win, as no discounting had been applied to our original agreement."Company with 201-1000 employeesThis year
"During our renewal with Avalara, we secured a modest discount due to small growth on a specific line item. However, achieving this required multiple rounds of negotiation and escalation to leadership to secure even a slight adjustment in pricing."Company with 201-1000 employeesThis year
"If Avalara reps seem rigid on pricing or terms, mention Vertex’s flexibility to push for better concessions."Company with 201-1000 employeesThis year
"Leverage Vertex as a trusted tax automation alternative with strong enterprise integrations. Use its reputation and scalability to negotiate better pricing or features with Avalara."Company with 201-1000 employeesThis year
"During renewal cycles where there is a pre-existing discount that is being waived, look for language or lack of language in the previous agreement to push for maintaining the previously-given discount"Company with 201-1000 employeesThis year
"We successfully negotiated with Avalara at renewal, securing both the removal of the standard uplift and an additional, marginal discount discount. This was a relatively smaller agreement, but we were pleased with the outcome. "Company with 201-1000 employeesThis year
"Given budget constraints, we requested a 20% discount for our renewal with Avalara. The representative worked with us to apply a 10% discount where feasible, resulting in a favorable outcome that was well received by our finance team."Company with 201-1000 employeesThis year
"At renewal with Avalara, we secured a 20% discount at renewal by firmly stating it as a requirement and highlighting that no discounts had been applied. The agreement initially reflected a 0% discount, which we positioned as unfavorable for a long-standing account."Company with 201-1000 employeesA while ago
"Secured (~25%) in savings on a 1-year new purchase with Avalara"Company with 201-1000 employeesA while ago
"Always request usage reports to ensure the correct subscription tier is purchased during renewals"Company with 201-1000 employeesA while ago
"Avalara will try to remove discount protection language if any changes are made to a renewal agreement, even in cases where the tier was decreased and then brought above the original tier before renewal"Company with 201-1000 employeesA while ago
"net-90 payment terms are achievable during new purchase evaluations"Company with 201-1000 employeesA while ago
"Even though we were increasing our doc count into the next tier, we were hit with 10% increases. Due to our runway and close expiry date, we were unable to push back - It is worth getting ahead of the renewals by 3 months. "Company with 201-1000 employeesA while ago
"You do not want to be auto upgraded by tier unless your usage is extremely high and you are likely to use 75% of the next tier of usage. Instead ask you rep to remove you from the auto upgrade program and pay per overage instead."Company with 201-1000 employeesA while ago
"Even though the buy down plan has been sunsetted we were allowed to continue renewing on it."Company with 201-1000 employeesA while ago
"By leveraging firm financial budget constraints and emphasizing our strong partnership, we successfully secured an additional 6% discount at renewal with Avalara. "Company with 201-1000 employeesA while ago
"Avalara were unwilling to remove the auto renew from our agreement"Company with 201-1000 employeesA while ago
"Avalara will discount implementation costs on new purchases up to 50% without much pushback, however, can push towards 70-80% when competition is mentioned in tandem with a budget constraint"Company with 201-1000 employeesA while ago
"On new purchases, ensure that a 3-month free trial period for subscription services is requests, as Avalara will provide this as an incentive for the onboarding period"Company with 201-1000 employeesA while ago
"We were able to get a 16% discount on a new purchase by leveraging a quick signature at the end of the month. "Company with 201-1000 employeesA while ago
"Avalara was willing to introduce a 5% renewal increase cap in our contract. We just had to ask for it. "Company with 201-1000 employeesA while ago
"During renewal discussions, we successfully negotiated a 9% discount on our renewal with Avalara, based on a volume of 15,000 AvaTax units."Company with 201-1000 employeesA while ago
"Avalara renewals that are remaining flat do not entail a new renewal order form for signature, but always ask the sales rep for an up to date usage report to ensure the scope of the subscription is where it should be"Company with 201-1000 employeesA while ago
"Be aware of Avalara raising subscription tier pricing on auto-renewals, and if they do be sure to push back on keeping it flat"Company with 201-1000 employeesA while ago
"Upgrade Fee was completely waived by leveraging economies of scale -- as usage increases, the pricing should be reflected in economies of scale"Company with 201-1000 employeesA while ago
"We were able to get the one time fee removed for our renewal and also get Net 45 payment terms for additional flexibility"Company with 201-1000 employeesA while ago
"Successfully pushed back on an upgrade charge by leveraging the growth shown from the previous term"Company with 201-1000 employeesA while ago
"We were able to get the one time fee removed for this purchase and also had Net 45 payments approved for additional flexibility. "Company with 201-1000 employeesA while ago
"Avalara reps are not incentivized by increasing scope of work -- ask sales reps to share usage reports for transactions and returns in order to dictate a conservative subscription tier for renewals"Company with 201-1000 employeesA while ago
"If you are descoping significantly, I would recommend giving yourself an extra month of runway on any renewal conversation as they can take some time to come back with commercials and will not grant an extension."Company with 201-1000 employeesA while ago
"Waived the upgrade charge that is associated with an increase in the AvaTax subscription tier."Company with 201-1000 employeesA while ago
"Avalara will drop their Business Support Charge (7k value) without any impact on the overall discount. This support charge typically is not needed, as the free version suffices in most cases"Company with 201-1000 employeesA while ago
"Mitigated renewal uplift while the scope of work stayed flat on a 12-month renewal"Company with 201-1000 employeesA while ago
"Waived the upgrade fee on a 12-month renewal that had increased a subscription tier"Company with 201-1000 employeesA while ago
"Removed upgrade fee on an increase in the Returns subscription tier by citing that growth should be rewarded, not penalized"Company with 201-1000 employeesA while ago
"Maintained flat pricing on a flat 12-month renewal term by citing budget constraints"Company with 201-1000 employeesA while ago
"Leveraged budget constraints and an early signature to gain an additional $4k in savings for a new purchase"Company with 201-1000 employeesA while ago
"Removed upgrade fee by referencing an economies of scale with growth"Company with 201-1000 employeesA while ago
"Pushed back on the upgrade fee to have it waived completely"Company with 201-1000 employeesA while ago
"Reduced upgrade fee by citing that an expansion in scope should not be met with a fee/penalty"Company with 201-1000 employeesA while ago
"pushed back on an upgrade fee on the 12-month renewal by citing that growth should not be penalized, and instead and economies of scale should be shown"Company with 201-1000 employeesA while ago
"We were able to get a 17% discount on a new purchase of Tax Research Premium as well as 2 free months"Company with 201-1000 employeesA while ago
"pushed back on an upgrade fee by citing there was no communication prior to the renewal for the 12 month term"Company with 201-1000 employeesA while ago
"We leveraged switching to annual payments in order to avoid a 5% premium applied for any contracts that receive semi-annual payment terms for this 12 month renewal."Company with 201-1000 employeesA while ago
"We were able to avoid an upgrade fee on Returns for a 12-month renewal by leveraging growth shown throughout the previous term"Company with 201-1000 employeesA while ago
"We were able to waive the upgrade fee applied by Avalara for leveraging growth, and leaning on the talk track strategy that growth should not be penalized"Company with 201-1000 employeesA while ago
"Upgrade fee waived by citing growth"Company with 201-1000 employeesA while ago
"Avoided upgrade fee by leveraging growth in the push back"Company with 201-1000 employeesA while ago
"Maintained a flat renewal and waived any change fees"Company with 201-1000 employeesA while ago
"Waived the upgrade fee by citing growth in the contract/relationship"Company with 201-1000 employeesA while ago
"Pushed back on 12% price increase and leaned on executive/direct involvement to get the increase down to 2%"Company with 201-1000 employeesA while ago
"Maintained current pricing and avoided upgrade fee by leveraging growth"Company with 201-1000 employeesA while ago
"one time upgrade fee waived for leveraging growth as the reason for the upgrade fee, which we pushed back on via email and the rep was able to remove the fee"Company with 201-1000 employeesA while ago
"We were hit with a price increase on our latest renewal but were advised this is the first one in the past decade. There is not much negotiating you can do with Avalara aside from descoping. "Company with 201-1000 employeesA while ago
"Waived upgrade fee from $200 to $0 for leveraging growth shown throughout the previous year"Company with 201-1000 employeesA while ago
"By leveraging an early signature, we were able to secure a flat renewal "Company with 201-1000 employeesA while ago
"Through utilizing the talk track that Avalara should not penalize for upgrades/growth, we were able to successfully push back on an upgrade fee to get it waived completely from the renewal"Company with 201-1000 employeesA while ago
"We leveraged product issues/lack of use for Avalara's support to have that line item removed from the renewal without any repercussions "Company with 201-1000 employeesA while ago
"We successfully voided a 5% premium by switching payments from semi-annual to annual"Company with 201-1000 employeesA while ago
"Avalara will waive upgrade fees when budget constraints are leveraged in negotiation discussions"Company with 201-1000 employeesA while ago
"Avalara will take away any upgrade fees when utilizing the talk track strategy that Avalara should not penalize for growth in their contracts and instead should reflect an economies of scale"Company with 201-1000 employeesA while ago
"Avalara will provide one-time discounting and waive all one-time charges on net-new purchases. We successfully secured these concessions by leveraging an early end of month signature, and citing budget pressures with the competitive evaluation"Company with 201-1000 employeesA while ago
"We successfully maintained a flat renewal and avoided uplift on the contract by leveraging an early renewal within the current subscription tier for AvaTax and Returns"Company with 201-1000 employeesA while ago
"Successfully pushed back on an upgrade fee to have it waived completely. We cited budget restraints, and utilized the talk track that Avalara should not penalize for growth and instead show an economies of scale with growth"Company with 201-1000 employeesA while ago
"Ensured that pricing would remain flat on an unchanged renewal from the previous term, working directly within the supplier's process"Company with 201-1000 employeesA while ago
"Utilizing the buyer guide and experience working with Avalara, we were able to push back on the list price proposal by leveraging budget and an end of month signature to secure 20% discounting"Company with 201-1000 employeesA while ago
"Avalara will discount and/or waive all one-time charges on net-new purchases when budget restraints are leveraged"Company with 201-1000 employeesA while ago
"the upgrade fee was successfully cut down to a 50% discount by citing that the application of an upgrade fee does not reflect an economies of scale. Avalara did not push back on having this upgrade fee reduced"Company with 201-1000 employeesA while ago
"Maintained a flat renewal by leveraging Avalara's auto-invoice process for renewals that remain unchanged"Company with 201-1000 employeesA while ago
"Maintained a flat renewal by leveraging Avalara's standard auto-invoice process for unchanging renewals"Company with 201-1000 employeesA while ago
"We were able to push back on the standard upgrade fee that is applied whenever a tier increase takes place, citing that there should not be a penalty for growing the scope/footprint with Avalara and leveraging approval not being granted until the upgrade fee is waived."Company with 201-1000 employeesA while ago
"We were able to remove the Enterprise Support charge (~$3k) from our renewal when it was clear that our team hadn't really been leveraging their support at all; we were told we could always fall back to their free support level."Company with more than 1000 employeesA while ago
"They waived our upgrade fee after we noted that we felt we were being penalized for growing with them, and that the upgrade wouldn't be approved internally with the fee in place."Company with 1-200 employeesA while ago
"Avalara does not issue a renewal contract for signature if no changes are being made to the existing agreement. Instead, they send out an invoice for the flat renewal on the renewal date. "Company with 1-200 employeesA while ago
"We experienced some product issues with Avalara, leaving us in a state of not having gone live even after most of our initial contract period had passed. Thankfully they were willing to offer us credit from that previous contract when we renewed, saving us the cost of 85% of the renewal."Company with 1-200 employeesA while ago
"They were willing to waive the activation fee for our initial contract with little pushback."Company with 1-200 employeesA while ago
"Avalara was willing to cap uplifts at a maximum of 5% after we requested it.
"Company with 1-200 employeesA while ago
"They were willing to waive the "upgrade charges" after we pushed against the concept -- it seems crazy to be charged a fee to spend more money with them."About Vendr
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