The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
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About

BrightEdge

BrightEdge is the leading SEO and content performance marketing platform, helping more than 1,300 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydney, and Lo...

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How much does BrightEdge cost?

Median contract value
$51,294
per year
Based on data from 25 purchases.
Median: $51,294
$43,070
$77,856
LowHigh
See detailed pricing for your specific purchase

AI Quote Analysis

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How does BrightEdge price and package their products?
View pricing on BrightEdge's website
Select a product to view BrightEdge pricing
Base Platform - Keywords
Contact us for pricingPricing ModelCustomized/Pricing on requestBillingAnnualTerm Length1 yearPopular FeaturesComprehensive keyword tracking and performance monitoring

Negotiating with BrightEdge

Negotiation Tips

Presenting competing quotes can significantly increase your leverage in negotiations with BrightEdge. Highlight competitors who are offering a more attractive price for similar functionalities. Stress that budget constraints are pushing your team to evaluate alternatives, thus urging BrightEdge to reconsider their offer.
Push back against any proposed uplift in pricing, especially as you have not witnessed any additional value to justify the increase. Highlight that most of your vendors offer more favorable terms and that the removal of uplift is critical to maintaining your relationship with BrightEdge.
Negotiate to remove auto-renewal clauses from the contract. This allows you more control over future negotiations and keeps them from becoming a formality. Emphasize that this is a requirement of your internal finance team.
Leverage your willingness to act as a reference or participate in case studies as a negotiation tactic. This can be positioned as a value to BrightEdge and may help secure better pricing or terms in return.
If BrightEdge is resistant to adjusting pricing, emphasize the need for a shorter contract duration. Acknowledging potential ROI issues can persuade them to agree to more favorable terms as it reduces their risk.

Considerations when buying BrightEdge

OwnershipPrivate
Fiscal year endDecember
Best months to buyJanuary, March, July, November
Payment TermsNet 30, Net 60
Upgrades/downgradesYes, BrightEdge offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $100k.

Vendr community insights for BrightEdge

What real buyers recommend in the negotiation process

Company with 201-1000 employeesThis month
Supplier offered nearly 40% from list for a another 2-yr renewal commitment
Company with 201-1000 employeesThis month
Supplier offered only 1000 keywords despite most comps indicating 5000 is the minimum. May be worth pushing for more after initial offer.
Company with 201-1000 employeesThis year
Original proposal was for a 24 month term but the previous one time discount was not reflected. Leverage previous usage and possible commitment to 36 month term if value could be presented to more forward. Previously the Supplier advised they could not get a 36 month commitment. Also advised that early signature to land deal by months end would be possible. They offered with a flat yearly rate for 36 months to stay within budget but after speaking with the team was advised of possible need for keywords. Advised this was the needed feature to support possible growth but price would need to remain the same to get this within budget. Was able to secure 1,500 keywords for free , a total of $54,000 in savings over 36 months.

Additional Info

What is BrightEdge?

BrightEdge is the leading SEO and content performance marketing platform, helping more than 1,300 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydney, and Lo...
BrightEdge's 1 Product
BrightEdge
BrightEdge is the leading SEO and content performance marketing platform, helping more than 1,300 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydney, and Lo...

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