The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About
Dynamic Yield

Dynamic Yield

Dynamic Yield's omnichannel Personalization Anywhere™ tech helps marketers increase revenue by individualizing each user's interactions across the web, mobile, and email.

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How much does Dynamic Yield cost?

Dynamic Yield offers a robust omnichannel personalization platform that helps marketers enhance customer engagement and drive revenue through personalized experiences across various digital touchpoints. When negotiating with Dynamic Yield, it's essential to emphasize the value of personalization and the significant impact it can have on conversion rates and overall customer satisfaction. Highlighting the importance of maximizing return on investment (ROI) can be an effective negotiation strategy, as Dynamic Yield positions its product as a means to achieve substantial revenue growth.During negotiations, consider leveraging the average contract value of approximately $97,721.20, along with the company's previous transaction history, to request a competitive pricing model or discounts based on your total spend. Understanding the potential total savings of $28,400 can also provide leverage in discussions. Additionally, inquire about available product tiers and features that may align with your business needs, ensuring that the solution fits within your budget while maximizing value.
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How does Dynamic Yield price and package their products?
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Personalization Anywhere™
Not publicly availablePricing ModelCustom pricing based on contractBillingAnnual billingTerm LengthTypically 12 monthsPopular FeaturesPersonalization across web, mobile, and email channels

Negotiating with Dynamic Yield

Negotiation Tips

Presenting competition as an alternative has shown to yield favorable outcomes for negotiations. In your case, emphasize that you are considering Dynamic Yield alongside similar products from competitors, particularly when evaluating price and terms. Highlight to the vendor that competitor quotes have been significantly lower, and convey that your finance team necessitates this as a factor in the decision-making process.
Multi-year contracts can be leveraged as a powerful negotiation tactic when pressed for discounts. Express to Dynamic Yield that your company typically engages in single-year contracts for new purchases and has recently faced challenges with previously signed multi-year agreements. If you plan for increasing your contract in the future, indicate that favorable multi-year terms could help solidify a partnership.
Talk with Dynamic Yield about your expected usage and the features that are directly pertinent to that usage. Highlight concerns over paying for unused features or capacity by requesting more transparency in pricing based on shared usage data. This tactic can assist in establishing a price that aligns more closely with your anticipated consumption.
To maintain leverage in future negotiations, insist that dynamic yield remove auto-renewal clauses from the contract. Articulate that this is now a requirement from your finance department to ensure flexibility and control over upcoming reviews and potential renewals.
Offering to act as a reference or participate in a case study can be a vital negotiation tactic. Emphasize that you believe in the value of Dynamic Yield and would be willing to advocate for them if they can provide agreeable terms. This can include pricing adjustments or added services that benefit your organization while enhancing their visibility.

Considerations when buying Dynamic Yield

OwnershipDynamic Yield is owned by Mastercard.
Fiscal year endDecember 31
Best months to buyDecember, January, March
Payment TermsNet 30, Net 60
Upgrades/downgradesYes, Dynamic Yield offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $100k.

Additional Info

What is Dynamic Yield?

Dynamic Yield's omnichannel Personalization Anywhere™ tech helps marketers increase revenue by individualizing each user's interactions across the web, mobile, and email.
Dynamic Yield's 1 Product
Dynamic Yield
Dynamic Yield's omnichannel Personalization Anywhere™ tech helps marketers increase revenue by individualizing each user's interactions across the web, mobile, and email.

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