Forrester

Market Insights: Emerging Growth Leader with Advice License

Accelerating growth for emerging organizations, this offering provides actionable research and expert guidance to help leaders make confident strategic decisions and align teams for operational impact. The platform delivers access to pertinent market insights, proven frameworks, and tailored advice sessions, supporting B2B leaders seeking to reduce risk and drive measurable business outcomes.

Market Insights: Leader License

Designed for executives and senior leaders, this license provides access to Forrester research, data, frameworks, and engagement opportunities with analysts to inform decision-making and support strategic initiatives. This access model ensures tailored analyst support and resources for leaders managing organizational priorities.

Market Insights: Leader with AR Council License

Organizations seeking to leverage their analyst recognition for marketing and credibility purposes use reprints and licensing programs that allow distribution of Forrester Wave™ evaluations and related research. The “Leader with AR Council License” appears to reference licensing that permits companies recognized as “Leaders” in Forrester Wave™ reports to share authorized assets, use official badges, and access specialized rights or programs, such as enhanced analyst relations through council membership, to strengthen market positioning, support demand generation, and clarify product differentiation based on independent analyst research.

Market Insights: Research Emerging Tech Member License

Forrester's research services provide businesses with critical insights into emerging technologies, helping them navigate complex market landscapes and make informed strategic decisions. By leveraging Forrester's research, companies can better understand the potential benefits and risks associated with emerging technologies, enabling them to prioritize investments effectively.

Market Insights: Research Member License with Advice

Organizations seeking to make informed decisions benefit from access to Forrester as research content, expert analyst guidance, and advisory services for tackling business and technology challenges. The Research Member License with Advice enables users to engage with analysts, utilize research portals, and receive tailored strategic insights to support organizational objectives and initiatives.

Project Consulting - Market Credibility

Organizations aiming to strengthen their market credibility can leverage Forrester’s consulting services to gain objective market insights, validate positioning, and enhance stakeholder confidence. By applying independent research and expert analysis, these services support strategic decisions, mitigate reputational risk, and help organizations substantiate claims during market-facing initiatives.

Reprint Wave

Organizations seeking to amplify their marketing and demand generation efforts can leverage licensed access to authoritative Forrester research through flexible rePRINT solutions. This offering enables teams to personalize, manage, and distribute research reports—including Forrester Wave evaluations—via a centralized hub, supporting brand credibility and buyer education throughout a campaign’s lifecycle.

TEI Study

Organizations seeking to evaluate the financial impact of technology investments can leverage a comprehensive methodology that assesses costs, benefits, flexibility, and risks. This framework helps businesses justify and quantify the value of investments, providing a clear understanding of the return on investment (ROI) and enabling informed decision-making.