The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
The 2025 SaaS Trends Report: Uncover the top SaaS purchases, pricing trends, and AI's impact on software buying
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About

Influ2

Influ2 is the world's first Person-Based Advertising platform which delivers ads directly to decision makers and buying groups at target accounts. B2B marketing and sales teams receive tangible ad engagement metrics and use these to drive activity.

|Visit influ2.com

How much does Influ2 cost?

Median contract value
$60,000
per year
Based on data from 8 purchases.
Median: $60,000
$27,500
$114,180
LowHigh
See detailed pricing for your specific purchase

AI Quote Analysis

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How does Influ2 price and package their products?
View pricing on Influ2's website
Select a product to view Influ2 pricing
Standard
$159,940.16Pricing ModelAnnual SubscriptionBillingAnnualTerm Length12 monthsPopular FeaturesContact-level targeting allows for precise ad delivery to decision makers.

Negotiating with Influ2

Negotiation Tips

Leveraging competitive alternatives as a negotiation strategy can effectively position you for lowered pricing or improved contract terms. Inform Influ2 that you are considering alternatives and share specific competitors offering better pricing. This will convey urgency to make the engagement more favorable for you.
Removing auto-renewal from your contract can help you maintain negotiation leverage for future terms. Indicate that finance has mandated all contracts must allow for manual renewal to facilitate negotiation each year.
Overage fees often present themselves during renewal discussions or upgrades, but these can usually be waived, especially if you reference existing contracts. Discuss your concerns about potential growth leading to overages and propose waiving these fees to foster a partnership.
Reviewing and validating your usage against what is contractually obligated can help align your bill with actual needs. Ensure Influ2 provides usage reports to substantiate claims regarding underutilization, reinforcing your case for reducing costs.
Engaging in marketing efforts through case studies may provide you leverage in return for discounts or lower pricing. Offer to be a reference if Influ2 can provide better terms reflecting your collaboration as a case study.

Considerations when buying Influ2

OwnershipInflu2
Fiscal year endDecember 31
Best months to buyNovember, December, March
Payment TermsNet 30, Net 60
Upgrades/downgradesInflu2 only offers upgrades for its services.
Redline thresholdRedline threshold estimate is $75k.

Vendr community insights for Influ2

What real buyers recommend in the negotiation process

Company with 201-1000 employeesThis year
Influ2 proposed a $3k increase to remove auto-renew. We pushed back and they waived it.

Additional Info

What is Influ2?

Influ2 is the world's first Person-Based Advertising platform which delivers ads directly to decision makers and buying groups at target accounts. B2B marketing and sales teams receive tangible ad engagement metrics and use these to drive activity.
Influ2's 1 Product
Influ2
Influ2 is the world's first Person-Based Advertising platform which delivers ads directly to decision makers and buying groups at target accounts. B2B marketing and sales teams receive tangible ad engagement metrics and use these to drive activity.

Security and compliance

DPA available
SOC2 attestation
Annual penetration tests

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