The 2025 SaaS Trends Report:Uncover the top purchases, pricing trends, and AI's impact  
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About

MoEngage

MoEngage is a Targeted Marketing platform for Mobile App companies, who can use our solution to send targeted messaging to their users, driving engagement.

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How much does MoEngage cost?

When negotiating with MoEngage, it's essential to emphasize the value of your business and the potential for a long-term partnership. Given that MoEngage is a targeted marketing platform primarily aimed at mobile app companies, they are likely to be flexible with pricing, especially for larger contracts or multi-year commitments. Consider asking for a discount based on the anticipated volume of engagement or the breadth of services you plan to utilize.They offer several pricing tiers such as 'Growth' and 'Enterprise', which cater to different business sizes and needs. It's important to clarify which tier fits your requirements best and discuss any additional features or add-ons you might need, such as Cards or WhatsApp Native services. Be prepared to negotiate not only the base price but also the cost of these add-ons and any potential bundling discounts.Finally, since MoEngage has experience with numerous clients, leveraging case studies and testimonials in your industry can strengthen your negotiating position. Showcasing your understanding of their platform's capabilities will help justify your requests for favorable terms.
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How does MoEngage price and package their products?
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Growth
186725Pricing ModelAnnual SubscriptionBillingAnnualTerm Length1 YearPopular FeaturesEssential Solutions to help your growing teams build and retain customers

Negotiating with MoEngage

Negotiation Tips

Utilizing competition as leverage in negotiations has proven effective for many buyers. By presenting lower offers from comparable suppliers, you can apply pressure on the supplier to match or beat the competitive pricing. This tactic helps underscore to the supplier that they need to present their best offer to retain your business.
In situations where the usage has decreased or there are fewer line items being purchased, emphasizing budget constraints and a willingness to descope can be a successful strategy. By citing specific reductions in usage or scope, you can argue against unjustifiable rate increases, pushing for a renewal that either maintains or improves current pricing structures.
Disputing or negotiating uplift charges that are not previously outlined in the contract can result in savings. Explain to the supplier that the expected growth does not align with their uplift proposal and advocate for a pricing structure that reflects stable or reduced costs in line with your values and expectations.
Offering to be a reference or to participate in a case study can add value to the supplier's marketing efforts while also leveraging better pricing for your agreement. As a mutually beneficial arrangement, it solidifies the partnership and emphasizes your importance as a customer, which can lead to price reductions.
Negotiating to eliminate auto-renewal clauses from your contract provides more leverage in future negotiations. This tactic ensures you have the opportunity to reevaluate and negotiate terms before continuing the contract, creating a dynamic where you are not locked in without options.

Considerations when buying MoEngage

OwnershipThird-party
Fiscal year endDecember 31
Best months to buyJanuary, June, November
Payment TermsNet 30, Net 60
Upgrades/downgradesYes, MoEngage offers both upgrades and downgrades for its services, making it easy for users to adjust their resources as their needs change.
Redline thresholdRedline threshold estimate is $100k.

Additional Info

What is MoEngage?

MoEngage is a Targeted Marketing platform for Mobile App companies, who can use our solution to send targeted messaging to their users, driving engagement.
MoEngage's 3 Product
Cross-Channel Marketing & Analytics
Analyze & Engage
MoEngage Inform
Unified Messaging Infrastructure for Cross-Channel Transactional Alerts.
MoEngage Personalize
Engage and convert website visitors with personalized web experiences.

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